I’ve read good things about it in the magazines. It’s hard to dispute it’s a manufacturer that’s really come a long way in the last 15 years. I think it will be a great success.
You can’t beat a German interior though and I just don’t see Hyundai as an alternative brand / quality wise at the present time for many.
Perhaps when all cars are fully electric and soulless - when you’ll operate them rather than drive them, brand, image and to some degree quality, will be less of a consideration. It’ll be more of a washing machine purchase emotionally.
It's hard to be truly objective when one drives an RSQ3 and the whole ownership experience is dominated by an engine that oozes character from the moment one presses the start button, we get the performance equal to many EVs and comfortably exceeded by a few - we also get the aural magic that no EV can match, the 5 pot tearing it's way through the rev range is hard to forget, makes the hairs on the back of one's neck stand up. Good for the soul.
Step away from an RSQ3 and most ICE cars today are engineered for silent, relaxing travel and if you do drive harder then the aural reward is harsh and unpleasant. EVs will also deliver serenely silent travel and with a heavy battery pack sitting low in the chassis probably better handling and acceleration (EV's produce lots of torque from zero) than many drivers have experienced previously.
As discussed previously: EVs as replacements for ICE powered vehicles are simply a step away from fully autonomous vehicles the next big change will be the elimination of driver controlled vehicles altogether. There is a nightmare scenario just around the corner where we will be sharing the roads with next gen vehicles and no driver at all. When it goes badly wrong (and it will) they'll eliminate the human aspect first.
I'm with you over the German Interior quality thought as build and material quality comes at a price however observe that VAG/BMW/Merc seem to have been caught on the hop and don't appear to have quality, affordable products either now or planned for the future - some are just heading into the high-end close-to-£100k bracket for most new products - JLR also. For me the interesting brands to watch now are Volvo and Polestar (owned by the Chinese company Geely) and Nio, also Chinese. These seem to be nailing the high tactile build quality, styling and technical innovation in equal measure. Over in the US there is Lucid and Rivian - both intriguing.
Interesting times.
