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Save the date: the online world premiere of the
Audi grandsphere concept

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  • Revolutionary interior for first-class travel with maximum comfort
  • The vehicle becomes a space for experiences
  • Digital presentation at the Celebration of Progress on September 2, 2021
Following the Audi skysphere concept, Audi presents the next representative of a new family of three concept vehicles: the Audi grandsphere concept. In this way Audi illustrates its vision of progressive luxury for tomorrow’s mobility and provides a further look at Audi design for the future. The concept car displays a completely new interior design for traveling in maximum comfort and opens up a new world of on-board experiences for its occupants by means of integration into a holistic digital ecosystem. The world premiere of the electric-powered luxury limousine will take place on September 2, 2021 as part of a digital event.


Audi will make a virtual presentation of the grandsphere concept at the Celebration of Progress on September 2 from 7 pm (CEST). In the online broadcast, transmitted in part from the Audi Design Center in Ingolstadt, Hildegard Wortmann, board member for Sales and Marketing at AUDI AG, and Henrik Wenders, head of Audi Brand, will explain further steps in the transformation of the four rings, and how Audi aims to shape the future of premium mobility. Together with Marc Lichte, head of Audi Design, they will show the innovative interior of the Audi grandsphere concept and explain details of the digital ecosystem that turns the vehicle into a space for experiences for the people on board. Christiane Zorn, head of Product Marketing at AUDI AG, will provide an outlook on how the technologies of the show cars will be implemented into series production in the future. Steven Gätjen will be the moderator of the digital event. Following this digital world premiere, Audi will present the grandsphere concept from September 7, onwards at the IAA in Munich.

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Discussion Starter · #1,183 ·
Audi A6 e-tron concept at Milan Design Week
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  • Audi City Lab as platform for talks about the future
  • Brand with four rings presenting Audi A6 e-tron concept: high-tech all-electric sedan
  • Audi Q4 Sportback e-tron making Italian debut
Emotional design, spectacular lighting technology, and perfect harmony – that’s what both the Audi brand and Dutch product designer Marcel Wanders are renowned for. In the Audi City Lab showroom designed by Wanders at Milan Design Week, the brand with the four rings will be exhibiting its impressive Audi A6 e-tron concept. In addition, Audi will also be presenting the RS e-tron GT
and the Q4 e-tron to the public.


Design plays a leading role at Audi, which is why the brand with the four rings is taking part in Milan Design Week for the seventh time. This year, the world’s largest annual design gathering will be opening its doors from September 5 to 10. The premium carmaker is participating in the event with the Audi City Lab as both a showroom and platform for sharing fresh perspectives and ideas – exemplified by the panel discussion on September 6 with Head of Audi Design Marc Lichte and designer Marcel Wanders entitled “The Story of Living Progress – Inspired by Progress.”
Audi A6 e-tron concept – perfect synergy of design, lighting, and technology
Marcel Wanders, who made a name for himself as a designer with his iconic work Knotted Chair, is also responsible for the design of the Audi City Lab, which has taken up residence in Milan at Via della Spiga 26. One part of the Amsterdam-based studio’s installation “Enlightening the Future” is the Poliform Lounge. The Italian company develops furniture systems and interior design accessories that blend into architecture perfectly. In this unique atmosphere, visitors will have the opportunity to experience the Audi A6 e-tron concept, a high-tech all-electric sedan with two electric motors, 350 kW of power, and 800-volt technology for particularly fast charging. “Design and Audi are simply inseparably linked. The Audi A6 e-tron concept and the Audi RS e-tron GT
, which will also be on display, are two outstanding examples of the perfect combination of highly emotional design, fascinating lighting systems, and cutting-edge technology,” said Henrik Wenders, Head of Audi Brand.
Audi City Lab to remain open after Milan Design Week
The Audi City Lab at Via della Spiga 26 will also be open to the public after Milan Design Week. To coincide with MiArt/Art Week and Fashion Week, visitors will be able to enjoy an exhibition by fashion and portrait photographer Albert Watson, among others, until September 27. In addition, there will also be an opportunity to see the Audi Q4 Sportback e-tron for the first time in Italy on Via Montenapoleone – alongside the Audi Q4 e-tron, of course.
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Discussion Starter · #1,184 ·
The legendary quattro and five-cylinder engine

quattro and the five-cylinder engine are legends with a great history, but are also defining trailblazers for the future of the automobile. As an integral part of Audi’s “Vorsprung durch Technik” DNA, the drive system and engine have not lost any of their power to captivate, even 40 years after they premiered.
The constant all-wheel drive and the sporty engine awaken memories of historic venues. But they are also the technological basis for the automotive experiences that lie before us.
Why don’t you take a look back at 40 years of the quattro experience with rally legends Stig Blomqvist and Fabrizia Pons, as well as Formula E driver Lucas di Grassi and get on board when the all-wheel drive powers into the electric future. You can also find out how the latest development stage of the five-cylinder is continuing Audi’s tradition of sporty engines.
 

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Discussion Starter · #1,185 ·
The Audi Q4 e-tron’s success story: in its transition to electromobility, Audi is turning to synergies within the whole group
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  • Audi, Volkswagen, and Cupra models are coming from the same assembly lines
  • Audi Board Member for Production and Logistics Peter Kössler: “Synergy makes the economical transition to emissions-free premium mobility possible in proverbial Audi quality.”
  • Dr. Stefan Loth, Chairman of the Board of Volkswagen Saxony: “We have successfully transformed into a multi-brand location that will soon have six electric cars”
Strong together: In its transformation to emissions-free mobility, Audi is relying on the synergy effects within the Volkswagen Group. During a media visit to the multi-brand factory in Zwickau, Germany, Peter Kössler, Audi Board Member for Production and Logistics, and Dr. Stefan Loth, Chairman of the Board of Volkswagen Saxony GmbH, emphasized how intensely the sister companies are benefiting from their close collaboration. Thanks also to shared platforms like the modular electric drive system (MEB), Audi will have more than 20 fully electric models on the market by 2025.


Starting in 2026, Audi will only launch new models with electric drive systems on the global market. The company will gradually phase out production of its internal combustion engines between now and 2033. In doing so, the premium manufacturer is clearly looking to electromobility and accelerating its own transformation. The main goal: to combine individual mobility and sustainability for its customers – and to increase its profitability as a company at the same time.
Synergies accelerate transition to electromobility
The Audi Q4 e-tron and Q4 Sportback e-tron play a central role in the electrification strategy. In terms of price, they offer Audi customers an attractive point of entry into electric premium mobility. The Volkswagen Group’s platform strategy makes this possible: The Audi Q4 e-tron and Q4 Sportback e-tron are being produced in the multi-brand factory in Zwickau, where the Volkswagen ID.3 and ID.4 and, more recently, the Cupra Born are also manufactured. All these models are based on the MEB, but they score points with their brand-specific strengths.
“In the future, we will rely even more intensively on synergies within the Volkwagen Group,” says Peter Kössler, Audi AG Board Member for Production and Logistics. “This close collaboration makes the transition to emissions-free premium mobility affordable for our customers and economically presentable for us. At the same time, we make sure that all our vehicles unmistakably carry the Audi DNA within them and leave the assembly line in almost proverbially premium quality.”
The next important electric model from the company with four rings, the Audi Q6 e-tron, is also based on a new group platform: the Premium Platform Electric (PPE) developed jointly by Audi and Porsche.
The Zwickau VW factory: a pioneer in the emergence into the electric age
At Volkswagen Saxony in Zwickau, approximately 8,500 employees are producing the group’s five current models – all carbon-neutrally. Dr. Stefan Loth, Chairman of the Board, says, “For us, it is a special joy as well as a challenge that we have transformed from an exclusively Volkwagen factory to a multi-brand location that will soon produce six electric car models. That makes significant demands of our employees, who are responding with tremendous engagement and skill.” Many novel and innovative technologies are being used in the assembly process. For instance, the head-up display is installed directly in the assembly line. Intelligent software assesses the test image projected on the windshield and autonomously makes fine adjustments.
The Q4 e-tron: unmistakably a real Audi
Using shared platforms and technical modules has been a proven strategy in the Volkswagen Group for decades. “Teamwork across brands starts when a new platform is conceived,” says Fermin Soneira Santos, Head of Product Line for Electric Models from the A to C Segment. “It’s important to establish the right balance between distinctive brand character and maximum synergy.” For example, the Q4 e-tron is unmistakably a real Audi. This is not only apparent in the progressive design, but also in the standard Audi display and operation concept with a combination of virtual cockpit and extra large MMI, the augmented reality head-up display, which brings the interface between the virtual and real worlds together for the first time in the compact class, and in Audi’s almost proverbial claim to quality and materials in the interior.Both models successfully started in all European markets in 2021; for US customers, the compact SUVs have been available since the end of September.
Audi employees support and learn from Zwickau colleagues
The benefits of cross-brand collaboration are evident not only in the technical platforms, but also among the employees: at the moment, approximately 350 Audi employees are engaged in manufacturing in Zwickau – primarily junior staff members who have just completed their vocational training. After their one-year assignment in Zwickau, they will bring their experience in the emerging field of electromobility back to their original locations – for instance with the start of the Q6 e-tron in the Ingolstadt factory, which will be on the market starting in 2023.
Zwickau and Audi are united in a long tradition
The roots of the company with the four rings are in Saxony: when he needed to expand his operation, company founder August Horch went to Zwickau, where he registered the company “A. Horch Motorenwagenwerke AG” in 1904.
That laid the foundation for car manufacturing in Saxony. After disagreements with the board of directors, Horch left his company and founded the “August Horch Automobilwerke GmbH” in 1909, which was renamed the “Audi-Automobilwerke m.b.H.” in 1910.
Then, in 1932, the company reached another milestone in its history: the four companies Audi, DKW, Horch, and Wanderer consolidated to form the Auto Union AG; the trademark became the four rings. Stefan Trauf, Managing Director of Auto Union GmbH, the company that is changing Audi tradition today: “Zwickau was, is, and will remain a very special city for Audi. Automotive history was written here – and, then as now, it was striking just how important and productive close collaboration between brands is.” Audi history and the history of the auto industry in Saxony live on in the August Horch Museum in Zwickau (www.horch-museum.de/en/).
 

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Discussion Starter · #1,186 ·
High-performance redefined: Audi RS 3 Sportback and RS 3 Sedan
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Audi has made the already legendary five-cylinder even better. The result is greater torque, greater pull, greater top speed. And the whole thing topped off with an unmistakable sound. These are the features that power the latest generations of the Audi RS 3 Sportback and RS 3 Sedan to the top of the compact segment. The torque splitter, used for the first time in an Audi, also plays a part in this, providing greater lateral dynamics and stability. The more expressive design combined with RS-specific controls turns the latest RS 3 models into premium sports cars suitable for everyday use.

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Discussion Starter · #1,187 ·
Sharpened design and innovative technologies for the flagship: the enhanced Audi A8
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  • Digitized light for more safety and a progressive technology experience
  • Extensive technology portfolio with many intelligent functions
  • A8 L Horch as the top model for China
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio.


Thanks to the enhancement, the exterior of the A8 has an even more representative, confident, and athletic effect. To summarize, the newly designed and precisely orchestrated design elements in the front, side, and rear areas significantly increase the A8’s presence and authority and sharpen the profile of the brand’s top model. Beyond the basic exterior, Audi is offering its customers the chrome exterior package and, for the first time in the A8, the new S line exterior package. The look is even more defined with the additional black appearance package. The color swatch for the A8 includes eleven colors, among them the new metallic district green, firmament blue, Manhattan gray, and ultra blue. New in the Audi A8 are five matte colors – Daytona gray, florette silver, district green, and glacier white.
Digital Matrix LED headlights and OLED rear lights
Comparable with video projectors, the Digital Matrix LED headlights use DMD (digital micromirror device) technology. Each headlight has approximately 1.3 million micromirrors, which disperse the light in tiny pixels and precisely control them. One new function is lane and orientation lights for highways. The enhanced A8 comes with Digital OLED rear lights (OLED = organic light emitting diode) as a standard feature. When ordering the car, there are two rear light signatures to choose from – three with the S8
. In conjunction with the assistance systems, the digital OLED rear lights have a proximity indication feature.
Reduction as a design medium
The architecture of the interior is strictly horizontally oriented to emphasize the car’s width. In the dark, the ambient light package plus (standard with Audi design selection and in the S8
elegantly stages the interior and there are reading lights in the rear that use Matrix LED technology.
The range of seats and seat equipment in the enhanced Audi A8 is varied, very comfortable, and radiates the highest degree of authority – especially for the back seats, where many options are available. The relaxation seat in the A8 L
is the apex of the program. It offers numerous adjustment options and a footrest on the back of the passenger seat. Passengers can use it to have the bottoms of their feet warmed and massaged to various degrees. The high-quality workmanship underscores the A8 interior’s workshop character.
New solutions: Navigation and Audi connect
MMI Navigation plus is standard in the enhanced Audi A8 series. It is supported by the third generation modular infotainment toolkit (MIB 3). The likewise standard online and Car-2-X services from Audi connect augment the navigation system. They are divided into two packages: Audi connect Navigation & Infotainment and Audi connect Safety & Service with Audi connect Remote & Control.
For modern demands: the new screens in the back
Attractive options are also available for the infotainment hardware. The new screens in the back are tailored to the expectations of today's rear-seat passengers. That means two 10.1 inch displays with full HD resolution attached to the backs of the front seats.
Three packages: the driver assistance systems
There are about 40 driver assistance systems available in the enhanced Audi A8. Some of them – including the Audi pre sense basic and Audi pre sense front safety systems – are standard equipment for the series. Options are clustered into the “Park,” “City,” and “Tour” packages. The assistance package plus consolidates the packages. Features like the night vision assistant and surround view cameras are available separately.
Sovereign and efficient: the engine range
To begin with, the enhanced Audi A8 is available with three motorizations. Apart from the 3.0 TFSI as a V6 engine, the 4.0 TFSI, which is available for the A8 and the S8
in various output levels, distributes its four liters of displacement to eight cylinders with cylinder on demand technology. In brief, the A8 is also available as a Diesel engine; a plug-in hybrid model (PHEV) will follow.
The Audi S8
– inspirational performance in the luxury class

The Audi S8 TSFI quattro
is the sporty top model in the series. The biturbo V8 generates 420 kW (571 PS) of power and 800 Nm of torque from 2,050 to 4,500 rpm. Only in the S8
are the predictive active suspension, sport differential, and dynamic all-wheel steering built in ex factory. All the previously mentioned motorizations come with mild hybrid technology (MHEV) as a standard feature, which uses the A8’s 48-volt main electrical system.
tiptronic, quattro and the sport differential: the whole gamut of driving experience
All engines in the Audi A8 are connected to a fast and gently toggling eight-step tiptronic. Thanks to an electric oil pump, the automatic transmission can change gears even when the combustion engine is not running. The constant all-wheel drive quattro with the self-locking center differential is standard, optionally supplemented with the sport differential (standard in the S8
). It actively distributes torque between the rear wheels during fast cornering and thereby makes the handling even sportier and more stable. The adaptive air suspension with controlled damping is standard. Progressive steering is another standard feature. Dynamic all-wheel steering is also available as an option. It is standard equipment in the Audi S8
.
Predictive active suspension
One highlight of the enhanced A8 is the predictive active suspension. It can load or unload each wheel with additional power individually via an electric motor and thereby actively regulate the position of the chassis in any driving situation. The wheel range for the enhanced Audi A8, which goes from 18 to 21 inches, includes six new designs from Audi and Audi Sport. In top versions like the Audi S8
, Audi offers carbon fiber ceramic brake disks as an option.
A8 L Horch: special for the Chinese market
The Audi A8 L Horch, the top version for the Chinese market, is 5.45 meters (17.9 ft.) long, which is 13 cm (5.1 in.) longer than the A8 L
. In the interior, the expanded diamond quilting, logo embossing in the cushions, and deep-pile floor mats in the back emphasize the exclusivity of this version. On the exterior, the specifically designed Singleframe with vertical braces, among other things, indicate that it is a luxury model. Also unmistakable are the Horch badge and the “H crown.” For the first time in the D segment, the top model is offering a two-color finish for customers in China.
Base price: starting at 99,500 euros
The enhanced Audi A8 starts in December in European markets. In Germany, the base price for the A8 is now 99,500 euros. The Audi S8
is available starting at 144,800 euros.
You’ll find all of the details about the Audi A8 here.

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Discussion Starter · #1,188 ·
Emotional premium mobility:
interior of the Audi A8 offers a high-quality experience

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  • Atmosphere of comfort and well-being play central role in the luxury segment
  • How Audi responds to market conditions and customer needs
  • Agility and driving dynamics are important characteristics of the flagship vehicle
ngers can use it to have the bottoms of their feet warmed and massaged to various degrees. The Air Quality Package improves the quality of the air inside the vehicle. The combination filter in the four-zone automatic climate control system captures most of the gases and particulate matter. It also contributes to rendering allergens and microorganisms harmless. These are therefore features that invite passengers to both work and relax.
In the updated Audi A8, digital Matrix LED headlights use DMD technology – DMD stands for digital micromirror device. Each headlight has approximately 1.3 million micromirrors that break down the light of a particularly powerful LED into tiny pixels. This allows it to be controlled with a high level of precision and resolution. The lane and orientation lighting for highways emits a carpet of light that illuminates the driver’s own lane particularly brightly. Above all, this orientation light helps drivers intuitively stay in their lane at road construction sites. The enhanced A8 also comes standard with digital OLED taillights. OLED stands for organic light-emitting diode.
In conjunction with the assistance systems, the combination taillights feature proximity detection – if other road users approach the stationary A8 from behind to within two meters, all of the OLED segments are activated automatically.
Understanding the market
One example of how Audi responds to the specifics of a market is the Audi A8 L Horch, the new flagship model for China, the most important sales market for the brand with the four rings. The derivative with its prestige and status-oriented features embodies Audi’s understanding of a progressive luxury sedan with maximum customer focus. In order to gain a precise understanding of the market’s needs and to be able to meet them, Audi conducts intensive market research worldwide. In China, for example, the characteristics of the vehicle as a chauffeured limousine are foregrounded. The Audi Innovation Research (AIR) team in Beijing is responsible for market activities there. Chinese customers love technical gadgets and sophisticated design solutions even more than customers in other parts of the world. The demand for customizable digital tools and services there is extremely high. Speed is vital for finding solutions.
AIR and AIC
“We’re far more than a traditional market research department,” explains Yu Zhao, head of AIR China. "We conduct a great deal of research, partly because Chinese customers are very different from those in Europe and the US.” One of the most important tools in this context is the Audi Innovators Circle (AIC). The community of more than 800 consumers from Audi’s target demographic is digitally connected via a chat app. Feedback from these trend scouts stands out for the extreme reliability and quality of their statements. Audi receives around 300 to 400 responses to quantitative surveys within two weeks, and around 20 to 30 in-depth statements in the same period from qualitative studies. The surveys center on user experiences with the car or specific vehicle features, but also on the target demographic’s lifestyle and their perception of the Audi brand.
Being chauffeured and driving yourself
Sporty agility and driving dynamics have characterized the Audi A8 from the outset. As such, the reworked flagship equally caters to those that enjoy driving themselves and, above all with the A8 L Horch, owners that prefer to be driven by a chauffeur. “Cars in the luxury class are not traditional chauffeur-driven sedans for us across all markets. Accordingly, the vehicle is configured in a more dynamic way,” says Dlab. All-wheel steering, for example, makes the Audi A8 suitable for urban environments. With a combination of innovative suspension components, it can cover the entire range – from the velvety roll of a luxury sedan to the dynamic, tight handling of a sports car. This is where the A8’s predictive active suspension comes into play. The high-tech system, which works in conjunction with the air suspension, can unload each wheel or push it down separately via electromechanical actuators. The active suspension is capable of actively controlling the body in any driving situation, thereby greatly reducing body roll and dive during acceleration and braking.
The A8 remains the flagship
“One thing is absolutely clear: the A8 is the vehicle that drives innovation at Audi,” says Oliver Hoffmann, Member of the Board of Management for Technical Development. “We do everything we can to always introduce the newest technology in the A8 first and then in other series and segments.
The approach that we bring to producing this car radiates into the rest of our portfolio. That’s because customers’ needs aren’t only diverse and demanding in the luxury class. We have to set ourselves apart from the competition in the compact class as well. “

You’ll find all of the details about the Audi A8 here.

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