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Save the date: the online world premiere of the
Audi grandsphere concept

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  • Revolutionary interior for first-class travel with maximum comfort
  • The vehicle becomes a space for experiences
  • Digital presentation at the Celebration of Progress on September 2, 2021
Following the Audi skysphere concept, Audi presents the next representative of a new family of three concept vehicles: the Audi grandsphere concept. In this way Audi illustrates its vision of progressive luxury for tomorrow’s mobility and provides a further look at Audi design for the future. The concept car displays a completely new interior design for traveling in maximum comfort and opens up a new world of on-board experiences for its occupants by means of integration into a holistic digital ecosystem. The world premiere of the electric-powered luxury limousine will take place on September 2, 2021 as part of a digital event.


Audi will make a virtual presentation of the grandsphere concept at the Celebration of Progress on September 2 from 7 pm (CEST). In the online broadcast, transmitted in part from the Audi Design Center in Ingolstadt, Hildegard Wortmann, board member for Sales and Marketing at AUDI AG, and Henrik Wenders, head of Audi Brand, will explain further steps in the transformation of the four rings, and how Audi aims to shape the future of premium mobility. Together with Marc Lichte, head of Audi Design, they will show the innovative interior of the Audi grandsphere concept and explain details of the digital ecosystem that turns the vehicle into a space for experiences for the people on board. Christiane Zorn, head of Product Marketing at AUDI AG, will provide an outlook on how the technologies of the show cars will be implemented into series production in the future. Steven Gätjen will be the moderator of the digital event. Following this digital world premiere, Audi will present the grandsphere concept from September 7, onwards at the IAA in Munich.

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Discussion Starter · #1,183 ·
Audi A6 e-tron concept at Milan Design Week
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  • Audi City Lab as platform for talks about the future
  • Brand with four rings presenting Audi A6 e-tron concept: high-tech all-electric sedan
  • Audi Q4 Sportback e-tron making Italian debut
Emotional design, spectacular lighting technology, and perfect harmony – that’s what both the Audi brand and Dutch product designer Marcel Wanders are renowned for. In the Audi City Lab showroom designed by Wanders at Milan Design Week, the brand with the four rings will be exhibiting its impressive Audi A6 e-tron concept. In addition, Audi will also be presenting the RS e-tron GT
and the Q4 e-tron to the public.


Design plays a leading role at Audi, which is why the brand with the four rings is taking part in Milan Design Week for the seventh time. This year, the world’s largest annual design gathering will be opening its doors from September 5 to 10. The premium carmaker is participating in the event with the Audi City Lab as both a showroom and platform for sharing fresh perspectives and ideas – exemplified by the panel discussion on September 6 with Head of Audi Design Marc Lichte and designer Marcel Wanders entitled “The Story of Living Progress – Inspired by Progress.”
Audi A6 e-tron concept – perfect synergy of design, lighting, and technology
Marcel Wanders, who made a name for himself as a designer with his iconic work Knotted Chair, is also responsible for the design of the Audi City Lab, which has taken up residence in Milan at Via della Spiga 26. One part of the Amsterdam-based studio’s installation “Enlightening the Future” is the Poliform Lounge. The Italian company develops furniture systems and interior design accessories that blend into architecture perfectly. In this unique atmosphere, visitors will have the opportunity to experience the Audi A6 e-tron concept, a high-tech all-electric sedan with two electric motors, 350 kW of power, and 800-volt technology for particularly fast charging. “Design and Audi are simply inseparably linked. The Audi A6 e-tron concept and the Audi RS e-tron GT
, which will also be on display, are two outstanding examples of the perfect combination of highly emotional design, fascinating lighting systems, and cutting-edge technology,” said Henrik Wenders, Head of Audi Brand.
Audi City Lab to remain open after Milan Design Week
The Audi City Lab at Via della Spiga 26 will also be open to the public after Milan Design Week. To coincide with MiArt/Art Week and Fashion Week, visitors will be able to enjoy an exhibition by fashion and portrait photographer Albert Watson, among others, until September 27. In addition, there will also be an opportunity to see the Audi Q4 Sportback e-tron for the first time in Italy on Via Montenapoleone – alongside the Audi Q4 e-tron, of course.
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The legendary quattro and five-cylinder engine

quattro and the five-cylinder engine are legends with a great history, but are also defining trailblazers for the future of the automobile. As an integral part of Audi’s “Vorsprung durch Technik” DNA, the drive system and engine have not lost any of their power to captivate, even 40 years after they premiered.
The constant all-wheel drive and the sporty engine awaken memories of historic venues. But they are also the technological basis for the automotive experiences that lie before us.
Why don’t you take a look back at 40 years of the quattro experience with rally legends Stig Blomqvist and Fabrizia Pons, as well as Formula E driver Lucas di Grassi and get on board when the all-wheel drive powers into the electric future. You can also find out how the latest development stage of the five-cylinder is continuing Audi’s tradition of sporty engines.
 

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The Audi Q4 e-tron’s success story: in its transition to electromobility, Audi is turning to synergies within the whole group
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  • Audi, Volkswagen, and Cupra models are coming from the same assembly lines
  • Audi Board Member for Production and Logistics Peter Kössler: “Synergy makes the economical transition to emissions-free premium mobility possible in proverbial Audi quality.”
  • Dr. Stefan Loth, Chairman of the Board of Volkswagen Saxony: “We have successfully transformed into a multi-brand location that will soon have six electric cars”
Strong together: In its transformation to emissions-free mobility, Audi is relying on the synergy effects within the Volkswagen Group. During a media visit to the multi-brand factory in Zwickau, Germany, Peter Kössler, Audi Board Member for Production and Logistics, and Dr. Stefan Loth, Chairman of the Board of Volkswagen Saxony GmbH, emphasized how intensely the sister companies are benefiting from their close collaboration. Thanks also to shared platforms like the modular electric drive system (MEB), Audi will have more than 20 fully electric models on the market by 2025.


Starting in 2026, Audi will only launch new models with electric drive systems on the global market. The company will gradually phase out production of its internal combustion engines between now and 2033. In doing so, the premium manufacturer is clearly looking to electromobility and accelerating its own transformation. The main goal: to combine individual mobility and sustainability for its customers – and to increase its profitability as a company at the same time.
Synergies accelerate transition to electromobility
The Audi Q4 e-tron and Q4 Sportback e-tron play a central role in the electrification strategy. In terms of price, they offer Audi customers an attractive point of entry into electric premium mobility. The Volkswagen Group’s platform strategy makes this possible: The Audi Q4 e-tron and Q4 Sportback e-tron are being produced in the multi-brand factory in Zwickau, where the Volkswagen ID.3 and ID.4 and, more recently, the Cupra Born are also manufactured. All these models are based on the MEB, but they score points with their brand-specific strengths.
“In the future, we will rely even more intensively on synergies within the Volkwagen Group,” says Peter Kössler, Audi AG Board Member for Production and Logistics. “This close collaboration makes the transition to emissions-free premium mobility affordable for our customers and economically presentable for us. At the same time, we make sure that all our vehicles unmistakably carry the Audi DNA within them and leave the assembly line in almost proverbially premium quality.”
The next important electric model from the company with four rings, the Audi Q6 e-tron, is also based on a new group platform: the Premium Platform Electric (PPE) developed jointly by Audi and Porsche.
The Zwickau VW factory: a pioneer in the emergence into the electric age
At Volkswagen Saxony in Zwickau, approximately 8,500 employees are producing the group’s five current models – all carbon-neutrally. Dr. Stefan Loth, Chairman of the Board, says, “For us, it is a special joy as well as a challenge that we have transformed from an exclusively Volkwagen factory to a multi-brand location that will soon produce six electric car models. That makes significant demands of our employees, who are responding with tremendous engagement and skill.” Many novel and innovative technologies are being used in the assembly process. For instance, the head-up display is installed directly in the assembly line. Intelligent software assesses the test image projected on the windshield and autonomously makes fine adjustments.
The Q4 e-tron: unmistakably a real Audi
Using shared platforms and technical modules has been a proven strategy in the Volkswagen Group for decades. “Teamwork across brands starts when a new platform is conceived,” says Fermin Soneira Santos, Head of Product Line for Electric Models from the A to C Segment. “It’s important to establish the right balance between distinctive brand character and maximum synergy.” For example, the Q4 e-tron is unmistakably a real Audi. This is not only apparent in the progressive design, but also in the standard Audi display and operation concept with a combination of virtual cockpit and extra large MMI, the augmented reality head-up display, which brings the interface between the virtual and real worlds together for the first time in the compact class, and in Audi’s almost proverbial claim to quality and materials in the interior.Both models successfully started in all European markets in 2021; for US customers, the compact SUVs have been available since the end of September.
Audi employees support and learn from Zwickau colleagues
The benefits of cross-brand collaboration are evident not only in the technical platforms, but also among the employees: at the moment, approximately 350 Audi employees are engaged in manufacturing in Zwickau – primarily junior staff members who have just completed their vocational training. After their one-year assignment in Zwickau, they will bring their experience in the emerging field of electromobility back to their original locations – for instance with the start of the Q6 e-tron in the Ingolstadt factory, which will be on the market starting in 2023.
Zwickau and Audi are united in a long tradition
The roots of the company with the four rings are in Saxony: when he needed to expand his operation, company founder August Horch went to Zwickau, where he registered the company “A. Horch Motorenwagenwerke AG” in 1904.
That laid the foundation for car manufacturing in Saxony. After disagreements with the board of directors, Horch left his company and founded the “August Horch Automobilwerke GmbH” in 1909, which was renamed the “Audi-Automobilwerke m.b.H.” in 1910.
Then, in 1932, the company reached another milestone in its history: the four companies Audi, DKW, Horch, and Wanderer consolidated to form the Auto Union AG; the trademark became the four rings. Stefan Trauf, Managing Director of Auto Union GmbH, the company that is changing Audi tradition today: “Zwickau was, is, and will remain a very special city for Audi. Automotive history was written here – and, then as now, it was striking just how important and productive close collaboration between brands is.” Audi history and the history of the auto industry in Saxony live on in the August Horch Museum in Zwickau (www.horch-museum.de/en/).
 
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