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Save the date:
the online world premiere of the Audi Q4 e-tron

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  • Audi’s electrification offensive gains momentum in the compact segment
  • The Audi Q4 e-tron sets new standards for the interior and controls
  • Digital presentation as part of the Celebration of Progress on 14 April 2021
The Audi Q4 e-tron is the first all-electric SUV of the Four Rings brand in the compact-car segment, combining pioneering design, cutting-edge display technologies and outstanding spaciousness. In this way Audi is consistently pressing ahead with its offensive for electrification. The world premiere will take place on 14 April 2021 as part of a digital event.


Audi will make a virtual presentation of the new Audi Q4 e-tron as part of the Celebration of Progress. The online streaming will begin at 7 pm Central European Summer Time. Markus Duesmann, CEO of AUDI AG, and Hildegard Wortmann, Board Member for Sales and Marketing, together with actor Regé-Jean Page, filmmaker, actor and activist Olivia Wilde and the athletes Anna Gasser and Malaika Mihambo, will present the electric-powered compact SUV. Audi experts including Marc Lichte, Head of Design, and Henrik Wenders, Senior Vice President Audi Brand, will provide detailed insights into the highlights of the Audi Q4 e-tron and its significance for the Four Rings. For the brand, this model is a further important step in the electrification offensive. The model takes its place in an especially attractive and fast-growing market segment, the compact SUV class. The Audi Q4 e-tron follows the SUV models Audi e-tron, Audi e-tron Sportback and the sporty Audi e-tron GT
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Electric, efficient and emotionally appealing:
Audi Q4 e-tron and Q4 Sportback e-tron

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Versatile all-rounders for everyday use that transfer the progressive design of the concept cars into series production and that can be driven locally without any emissions: The Audi Q4 e-tron and the Q4 Sportback e-tron are the first compact electric SUVs from the brand with the Four Rings.


Both of them impress with a new spacious dimension in the interior and pioneering solutions when it comes to operation, display, and assist systems. The augmented reality head-up display connects the virtual and the real worlds in a totally new way.
The range comprises three drive versions, spearheaded by a quattro model with a maximum output of 220 kW (299 PS)
. Attributes that they all share are zero local emissions driving and high ranges, charging times of around ten minutes for sufficient power to travel about 130 kilometers (80.8 mi) in ideal conditions (WLTP) and convenient charging with the e-tron Charging Service. The rear-wheel drive Q4 40 e-tron
achieves a range of up to 520 kilometers (323.1 mi) in the WLTP cycle.
It goes on sale in Europe in June 2021, with prices in Germany starting at EUR 41,900 – where the customer can claim a subsidy of EUR 9,000 (net).
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Discussion Starter · #1,163 ·
Four world premieres and PPE technology –
Audi at Auto Shanghai 2021

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  • Audi shares a stand at the fair with FAW and SAIC for the first time
  • Consistent continuation of the electric offensive in China
  • Audi CEO Markus Duesmann: “Setting a new course for Audi in China”
For the first time the presentation of AUDI AG at Auto Shanghai 2021 is taking place with two partners at a shared trade-fair stand. Audi and its Chinese partner companies FAW and SAIC are showing no fewer than four world premieres: the brand-new Audi A6 e-tron concept vehicle and the all-round updated Audi Q5L, in addition the Audi A7L and an SUV study, still kept beneath a cover, named Audi concept Shanghai – the first two products made by a new partner, SAIC Audi.


Audi is taking its next purposeful steps to set a new course in China. A clear focus on electromobility, a new production site for electric vehicles in Changchun and a second partnership with the SAIC Motor Corporation – these are the pillars for implementing Audi’s future China strategy.
“We are actively pushing ahead with the change to sustainable mobility in China. With our new arrangements we have created the perfect foundation for this, and are setting a new strategic course for Audi’s business in China,” says Markus Duesmann, CEO of AUDI AG.
At the end of 2020 the company announced the founding of the Audi FAW NEV Co. In cooperation with its long-standing joint-venture partner FAW, Audi is currently building a completely new automotive plant specially for the future generation of electric-powered models on the basis of the new PPE technology platform. The first series-manufactured automobiles for the Chinese market are scheduled to come off the production line from 2024 onwards in Changchun.
Audi is further expanding its presence in China through a second partnership. Cooperation with the SAIC Motor Corporation begins this year with production in the Shanghai Volkswagen plant in Anting/Shanghai.
Werner Eichhorn, President of Audi China, emphasized at the press conference that “In cooperation with our partner of many years, FAW, we have successfully built up our business in China for three decades. Together with FAW and our second partner in cooperation, SAIC, we are now entering a new phase of growth. These are partnerships with which we will continue our successful course in Audi’s biggest market.”
With four world premieres at Auto Shanghai, Audi is providing an outlook on specific developments for the future:
The show car named Audi A6 e-tron concept shows for the first time what a vehicle based on the PPE platform, reserved exclusively for e-automobiles, could look like: a 4.96-meter-long sportback, as elegant as it is dynamic, with a 100 kWh battery that will ensure a range of more than 700 kilometers (according to the WLTP standard). The future series version will be produced in Europe and China, and is intended for sales worldwide. The 800-volt technology on board enables extremely fast charging: it takes no more than 10 minutes to recharge enough energy for 300 km.
With the new Audi Q5L presented in Shanghai, the brand is completing the enhancement of this product series, now in a version with a long wheelbase. The successful SUV will continue to be manufactured in the Changchun plant in the FAW-VW joint venture.
On its home turf in Shanghai, the partner SAIC Audi is introducing two debutants – one with electric power, the other with a powerful internal combustion engine under the hood. The completely redesigned Audi A7L limousine, which will go into production in the course of 2021, is appearing in its series look. Made in Shanghai and reserved for the Chinese market, the Audi A7L combines the sporty DNA of the A7 Sportback with the prestigious elegance of a large limousine. Innovative technologies such as adaptive air suspension, rear-wheel steering and the permanent quattro four-wheel drive are among the features of the Audi A7L.
SAIC Audi is showing the second debutant in the new program, still kept under wraps – an SUV study named Audi concept Shanghai. The series-made version of the all-electric, 4.87-meter-long vehicle is to be unveiled in the second half of 2021.
In 1988 Audi was the first premium manufacturer to start local production in China, in the FAW-Volkswagen joint venture. Since then approximately 7 million vehicles have been delivered in China. Audi’s production in the FAW-VW joint venture takes place at four sites in China: in Changchun, Foshan, Tianjin and Qingdao. In 2020 a total of 727,358 vehicles were sold in the People’s Republic – an increase year-on-year of 5.4 percent. In the first quarter of 2021 Audi supplied 207,386 cars to customers in China.
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Audi A6 e-tron concept – the next e-volution
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  • Audi presents fully electric luxury-class Sportback concept car
  • New technology platform: Premium Platform Electric (PPE) beginning in 2022
  • Fast charging with 270 kW – range of more than 700 km
Audi is resolutely pushing ahead with its “e-volution” towards electric mobility and will be unveiling the forerunner of an innovative family of fully electric, production cars – the four-door Audi A6 e-tron concept – at the Auto Shanghai 2021 show. A completely new technology architecture, the “Premium Platform Electric,” or PPE for short, will serve as the technology platform for these vehicles in the future. Beginning in late 2022, the first production cars in the C- and later also B-segment will be relaunched with PPE technology, including – a first in the market for electric vehicles – both SUVs with a high ground clearance and dynamically styled models with a lower ride height, such as the upcoming Audi A6 e-tron.


Sporting the Audi A6 emblem, the concept car underscores its place in the brand’s luxury-class model series. This model has represented the brand in one of the world’s highest-volume segments since 1968 – initially, and until 1994, as the Audi 100. First the Sedan, Avant, and allroad, then later the Sportback – which was introduced as the A7 – rounded out the model family. An electrified drive system already has a long tradition in the Audi A6 – after a full hybrid version that was released back in 2011, the current Audi A6 TFSIe made its debut in 2019 with a plug-in hybrid drive and an electric range of up to 91 kilometers (WLTP).
Unlike the latter, however, the Audi A6 e-tron concept being exhibited at the Auto Shanghai 2021 show relies exclusively on electric power, based on the future PPE platform developed under Audi’s leadership. At the same time, it also represents an entirely new design concept – the only thing it has in common with the current A6 are its dimensions. The 4.96-meter-long, 1.96-meter-wide, and 1.44-meter-high body is designed as a Sportback, and its lines are an obvious reflection of the systematic advancement of Audi’s current design language.
The Audi A6 e-tron concept exterior model making its debut in Shanghai is far more than just a simple design exercise – its body is a foretaste of Audi’s future production models and provides clear indications of just how dynamic and elegant the electric-powered luxury class from the brand with the four rings will look.
For its part, the PPE technology will ensure that what the car’s lines imply is actually translated into dynamic driving performance and everyday suitability befitting use as a primary vehicle. Specifically, this means that depending on the selected drive system and model version, an Audi A6 e-tron is expected to boast a range of more than 700 kilometers (based on the WLTP standard) in the future – and the most powerful members of the family will sprint from 0 to 100 km/h in less than four seconds.
E for e-tron, E for elegant – the Audi A6 e-tron concept’s design
Based on its dimensions, the Audi A6 e-tron concept is clearly a representative of the luxury class – 4.96 meters in length, 1.96 meters in width, and 1.44 meters in height, the same as the current members of the Audi A6/A7 series. With its dynamic proportions and elegant lines, including the fastback design typical of the brand, it’s obvious at first glance that this vehicle was conceived in a wind tunnel.
Aerodynamics has always played a key role in Audi’s long history of success in the luxury class. The cW value of the Audi 100/C3 remains legendary – at the time it was the aerodynamics world champion across all classes, and with its cW value of 0.30, Audi was already far outperforming its competitors as early as 1982, and continued to do so for many years to come. With its flowing lines, the third generation of the Audi 100 also revolutionized and profoundly transformed automotive design in the luxury class, which until then had been highly conservative.
Now the Audi A6 e-tron concept is writing a new chapter in this success story, proving once again that the brand always combines form and function in a perfect symbiosis. A cW value of just 0.22 is unprecedented in the electrified C-segment. In layman’s terms, this means the car exhibits minimal aerodynamic drag – which initially translates into lower energy consumption and therefore extended range. At the same time, the fine-tuning in the wind tunnel has once again resulted in an organic design with exceptional elegance and harmony down to the last detail.
Large 22-inch wheels and short overhangs, the flat cabin, and the wide coupe roof arch give the vehicle proportions distinctly reminiscent of a sports car. The absence of hard edges results in smooth transitions between convex and concave surfaces throughout the body, as well as in soft shadows. The Audi A6 e-tron concept appears monolithic, as if from a single mold – particularly when viewed from the side.
The slope of the rear side window is a typical feature of Audi Sportback window design; as a result, the D-pillar rises up from the stable base of the vehicle’s rear end in an especially streamlined manner. The eye-catching quattro wheel arches effectively accentuate the width of the body and are simultaneously integrated organically into the side surfaces.
The wheel arches are connected by the specially sculpted battery area above the rocker panel, which is highlighted with a black inlay – a design element that is now a hallmark of the Audi brand’s fleet of electric vehicles. Also typical of Audi e-tron models are the sleek, camera-based virtual exterior mirrors at the base of the A-pillar.
Looking at the front, it is immediately apparent that the Audi A6 e-tron concept is an electric-powered representative of the brand with the four rings. A characteristic feature is the large enclosed Singleframe grille, which is bordered at the bottom by deep air intakes for cooling the drivetrain, battery, and brakes. The flat headlight bezels extend far into the sides of the laterally sweeping front end, underscoring the horizontally aligned architecture of the vehicle body.
The influence of the wind tunnel on the rear end is unmistakable. The upper rear end is shaped to create an aerodynamically functional breakaway edge. And in the lower section, the rear diffuser’s generously sized air outlet is integrated into the spoiler area.
This element channels the air that flows under the vehicle in a manner that reduces turbulence – a perfect combination of reduced aerodynamic drag (i.e. the cW value) and minimized lift.
“Heliosilver” is the name of the technoid-looking color of the paint, which in turn adds aesthetic presence and functionality to the appearance of the Audi A6 e-tron concept. The paint accentuates the shapes of the body with a three-dimensional depth effect, which is particularly visible in the area around the quattro wheel arches. In the front end, the Singleframe grille, also in Heliosilver, forms a striking contrast to the deep matte black color of the frame. This stark contrast also accentuates the horizontally oriented proportions in the rocker panel sections on the sides of the vehicle.
In addition to its breathtaking appearance, the paint also offers tangible technical benefits that reduce energy consumption. This is because it can reflect a significant percentage of the thermal radiation in sunlight, thus reducing the amount of energy that enters the car’s body and, above all, its interior. The result is that in many situations, the occupants do not need to use the air conditioning to maintain a constant level of comfort – which is one of the main factors that has an impact on energy consumption in addition to the drive system. This benefits the vehicle’s range and CO2 footprint – over every mile and even when stopped at traffic lights.
See and be seen – the Audi A6 e-tron concept’s lighting technology
The flat headlights and taillights are slim and flush with the overall composition of the lines. Digital Matrix LED and digital OLED technology makes it possible to achieve maximum brightness and a wide range of features even with a minimal surface area, while at the same time offering customizable light signatures. The team of Audi lighting designers and developers has once again done an amazing job – this concept car packs a host of new features and personalization options into its lighting units.
Three small, high-resolution LED projectors are built in into each side of the body, transforming the ground beneath them into a stage when the doors are opened – small extended dynamic lighting effects greet the occupants with messages in their own language. At the premiere in Shanghai, this means in Chinese characters, of course.
The combination of safety features and aesthetic design has always been of particular importance to Audi. That’s why the small, high-resolution projectors also display warning symbols on the ground – to warn a bike rider that the car door is about to open, for example.
Another four high-resolution LED projectors – inconspicuously integrated into the corners of the vehicle – generate turn signal projections. The design of these projections can be modified to address different markets and approval regions as required.
The Digital Matrix LED front headlights achieve almost cinematic quality. If, for example, the Audi A6 e-tron concept is parked in front of a wall during a break to recharge the battery, the driver and passengers can pass the time playing a video game projected onto it. Instead of on a small screen in the cockpit, they’ll see their respective game’s virtual landscapes projected onto the wall in XXL format – and all this via the Digital Matrix LED headlights. Players can stand next to or directly in front of the vehicle for a particularly good view of the game, which is several meters wide.
Players control the game via smartphone. And even the game itself is an Audi product – Audi designers conceived and developed it especially for the Audi A6 e-tron concept!
The rear end of the concept car features a new generation of digital OLED elements that, as a continuous strip of lights, act like a display. They can also be used to create almost unlimited customizable variations of digital light signatures and dynamic lighting displays that can be adapted to the customer’s personal taste.
One new feature in the taillights is the three-dimensional architecture of the digital OLED elements, that – adapted to the shape of the body – makes it possible to perfectly integrate the night design into the overall look. This makes it possible to experience the dynamic light show not only in two dimensions – as was previously the case – but with an impressive, 3D spatial effect.
And it goes without saying that the combination taillights, like the headlights, meet their developers’ requirements when it comes to the traditional functions of vehicle lighting, namely seeing and being seen – in the front, a clearly and brightly illuminated road with headlights that intelligently adapt to the traffic situation, weather, and surroundings, as well as communicate with other road users. In the rear, the ultrabright, homogeneous, and high-contrast digital OLED combination taillights can particularly and significantly increase the level of safety on the roads of the future.
In addition, the projections around the vehicle allow its communication range to be extended beyond the vehicle for the first time. With the help of intelligent connectivity in the vehicle, the A6 e-tron concept provides information to other road users with visual signals.
High ground clearance and low ride height
The PPE is designed exclusively for battery-electric drive systems and can therefore take full advantage of all the benefits of this technology. The key element of the future PPE fleet is a battery module between the axles that holds around 100 kWh of energy in the A6 e-tron concept. The use of the entire vehicle base makes it possible to achieve a relatively flat layout for the battery. This means that for the first time, it will be possible to use this single platform for both vehicles with a high ground clearance and vehicles with a decidedly dynamic, flat architecture – such as the Audi A6 e-tron concept – without any changes to the basic architecture.
The battery size and wheelbase of PPE vehicles are scalable, making them suitable for use in different market segments. The ratio of a fairly long wheelbase and very short overhangs is something they will all have in common, however, and this, together with the large wheels, results in basic proportions that are simply perfect – and not just in terms of design. This is because the occupants of the future PPE models will also benefit from the long wheelbase, which translates into a longer interior and more legroom in both rows of seats – a key benefit across all segments. In addition, electric vehicles are also generally more spacious thanks to the absence of a transmission tunnel, which is simply not needed due to the technology.
But even without the transmission tunnel, Audi customers will not have to pass up on the brand’s trademark quattro drive system. The future range of PPE models will include versions with one electric motor each mounted to the front and rear axles that use electronic coordination to deliver all-wheel drive on demand and achieve a perfect balance between driving dynamics and energy efficiency. In addition, the e-tron family will also include basic versions optimized for minimum consumption and maximum range – in this case, propulsion will come from a single electric motor mounted to the rear axle.
The Audi A6 e-tron concept’s two electric motors are capable of delivering a total output of 350 kW and a torque of 800 Newton meters.
The front wheels of the Audi A6 e-tron concept are connected via a five-link axle specially optimized for electric vehicles, with a multi-link axle in the rear. The concept car features Audi air suspension with adaptive dampers.
Fast charging, high range
The heart of the Audi A6 e-tron concept’s drive technology – and that of all future PPE models – is the 800-volt charging technology. Like the Audi e-tron GT before it, this ensures that the Audi A6 e-tron concept’s battery can be charged with up to 270 kW in a very short time at fast-charging stations. This revolutionary technology will enter the high-volume mid-range and luxury segments with the PPE for the very first time.
This technology makes charging times possible that come close to a stop to refuel a car powered by a conventional engine.Just 10 minutes are enough to charge the battery to a level sufficient to power the car more than 300 kilometers. And in less than 25 minutes, you can charge the Audi A6 e-tron concept’s 100 kWh battery from 5 to 80 percent.
Together with a range of more than 700 kilometers – depending on the selected drive system and power output – the Audi A6 e-tron concept is uncompromisingly suitable for use as a primary vehicle. Furthermore, its range and charging speed keep pace with those of combustion engines, making it the perfect universal car for everyday needs, from short trips to the store to longer road trips when going on vacation.
In terms of dynamic qualities, the Audi A6 e-tron concept – as is typical for an electric car – truly outshines its rivals with combustion engines. Thanks to its high torque available right from the first revolution, even entry-level models designed for efficiency will accelerate to 100 km/h in less than seven seconds. And in the top-of-the-line, high-performance models, this sprint can even be reduced to well under four seconds.
PPE – Versatile, variable, electric
2018 saw the debut of the Audi’s first fully electric production vehicle – the Audi e-tron. Since then, in less than three years, the brand has systematically and rapidly pushed ahead with the widespread introduction of electric mobility across its entire product range. Following the Audi e-tron SUV and e-tron Sportback, the highly dynamic e-tron GT – based on a new technology platform developed jointly with Porsche AG – made its debut in February 2021.
And just two months later, the Audi Q4 e-tron and Q4 Sportback e-tron premiered – two extremely unique SUVs in the A-segment with a common technological platform, the Volkswagen Group’s MEB. The Audi Q2 L e-tron, which is also all-electric, has also been available exclusively in the Chinese market since 2019.
The Audi A6 e-tron concept is now the first member of a family of vehicles – initially in the C-segment and later also in the B- and D-segments – that is based on another innovative technology platform: the Premium Platform Electric, or PPE for short. This modular system is being developed under Audi’s leadership together with Porsche AG. The first Audi production vehicles built on the PPE platform will be successively unveiled starting in the second half of 2022.
PPE vehicles are specifically designed to be offered globally, and will be rolled out in all of the brand’s key markets. Audi plans to manufacture the vehicles both at its European sites and in China, the company’s largest single market. A new production facility is being built in Changchun specifically for this purpose, where Audi’s electric cars with PPE technology will start rolling off the line by the middle of the decade. The facility is operated jointly by Audi and its joint venture partner FAW.
PPE is the first platform designed to accommodate an unprecedented range of high-volume automobiles – including SUVs and CUVs with a high ground clearance as well as cars with a low ride height that are part of Audi’s core product range, such as the Audi A6 series. But there are also plans to expand the PPE range into the B-segment, which has been the highest-volume market segment for Audi for decades. And even when it comes to the top-of-the-line D-segment, the PPE is an excellent technological platform to build on.
With the PPE, electric vehicles will now also be attractive to customers who prefer automobile concepts beyond the SUV segment – like a Sportback, for example, which is characteristic of the brand and which the Audi A6 e-tron concept translates into a cutting-edge model.
As a result, Audi can effectively expand the range of electric vehicles in its portfolio – via the high-volume B- and C-segments. In addition, economies of scale will allow luxury-class technology and various different model versions to be incorporated into a wide-ranging lineup of models that is unrivaled in the premium market.
In addition, fleet consumption and CO2 emissions also benefit. In a nutshell, the PPE will ensure that the company’s rapid transformation toward electric mobility via volume and variety will become yet another Audi success story.
 

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The Audi e-tron GT – a Gran Turismo unlike any other – now available in numerous markets
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  • In Germany, the e-tron GT starts at €99,800, the RS e-tron GT at €138,200
  • A new era of Gran Turismo: sporty, comfortable, and sustainable
  • Audi received numerous preorders for both of these impressive electric models

It’s an Audi unlike any other, and as of today, the e-tron GT is now on sale at dealerships across Europe. The fully electric Gran Turismo is available in two models, in both cases with all-wheel drive. As the Audi e-tron GT quattro, it has a starting price of 99,800 euros in Germany. The RS e-tron GT
is available starting at 138,200 euros.


With the launch of the Audi e-tron GT quattro
and the RS e-tron GT, the brand with the four rings is blazing a trail into the emotional, extremely exciting future of electric mobility. The four-door coupe reinterprets the traditional Gran Turismo concept – its design expressive, its technology revolutionary. Two powerful electric motors – one on the front axle, the other on the rear axle – are responsible for the outstanding electric all-wheel drive. In the Audi e-tron GT quattro, they together deliver 350 kW (476 PS) and 630 Nm of torque; in the RS e-tron GT, those figures climb to 440 kW (598 PS) and 830 Nm of torque. With its 84 kWh capacity (net), the lithium-ion battery allows the models to achieve ranges of up to 488 kilometers, while its 800-volt technology ensures that the battery can be recharged extremely quickly. As a result, the Audi e-tron GT quattro and the RS e-tron GT
also stand out thanks to their exceptional suitability for day-to-day use and long-distance trips.
The RS e-tron GT
is Audi’s new electric flagship model, and can sprint from 0 to 100 km/h (62.14 mph) in 3.3 seconds and reach a top speed of 250 km/h (155.14 mph). Its chassis includes features such as adaptive three-chamber air suspension and an electronic differential lock on the rear axle. A coating of tungsten carbide on the brake pads further enhances the performance of the brake system, while the e-tron sport sound creates a fitting acoustic backdrop for this technological masterpiece. All of these features are also available for the Audi e-tron GT quattro
. A number of options are available for both models, including up to 21-inch wheels, all-wheel steering, Matrix LED headlights with Audi laser light, and seat covers that contain a high percentage of recycled materials.
The e-tron GT goes on sale today
Customers have been able to preorder the all-electric Gran Turismo since mid-February, and Audi has received numerous preorders since then. The cars start shipping today in the 27 EU markets as well as in the United Kingdom. In Germany, the e-tron GT quattro
has a list price starting at 99,800 euros, while the RS e-tron GT
starts at 138,200 euros.
To coincide with the launch, Audi is unveiling the next phase of its global brand campaign in May with the slogan "Future is an Attitude", highlighting the trail the brand with the four rings is blazing into the future of sustainable premium mobility. It features actor and producer Tom Hardy, a longtime ambassador of the brand, who shares the passion of Audi for sustainability, design, and performance that is embodied by the new Audi RS e-tron GT
. The accompanying TV spot "Passion Creates Progress" was produced using innovative technology that renders virtual environments in real time, thereby enabling a more sustainable method of production. All those interested can find further campaign elements online.
The Audi e-tron is the world’s best-selling premium electric car
With the launch of the e-tron GT, AUDI AG is continuing its transformation into a provider of sustainable premium mobility. In 2020, the brand with the four rings was by far the largest manufacturer of electric vehicles among Germany’s three premium brands. The extremely successful Audi e-tron and e-tron Sportback models recorded year-over-year growth of 79.5 percent last year, with 47,324 units delivered to customers. Globally, the Audi e-tron is the best-selling electric vehicle offered by a German premium manufacturer; in Norway, it was even the best-selling model overall in 2020.
More than 80 percent of the models in Audi’s range are currently available with an all-electric or electrified drive system, including plug-in hybrid drives (PHEV) and mild hybrid systems (MHEV). And the carmaker’s EV offensive continues to pick up steam, with Audi increasing the number of all-electric models (BEVs) in its range from three to seven this year. Looking ahead, the company intends to have more than 20 all-electric models and an expanded PHEV lineup on the road by 2025.
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Audi to become first car manufacturer to launch second-generation prelube oils
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  • New basic lubrication for steel coils in the press shop saves 40 metric tonnes of oil every year
  • Volkswagen Group set to roll out this Audi-initiated product development
  • Board Member for Production, Peter Kössler: “Every contribution to increasing resource efficiency helps”
Audi production processes are set to become even more sustainable in the future: With the start of production of the Audi Q6 e-tron, Audi is introducing the second-generation steel coil lubrication Prelube II. This new product will help to significantly reduce the amount of lubricant required for protecting against corrosion and machining the metal sheets in the press shop. The idea originated from Audi employees in the press shop in Ingolstadt – and has already caught on at the Volkswagen Group.


With the conventional lubrication Prelube I, one gram of oil is applied over every square meter of sheet steel. With the new lubrication class Prelube II, however, just 0.7 grams of oil are required for every square meter – and with almost identical processing parameters. The new oil class creates a protective film on the surface of a metal sheet that is thicker and does not run off. For the reinforcement frame of the roof of the Audi A4, for example, just 2.7 grams of Prelube II are needed instead of the usual 3.9 grams of conventional oil. Extrapolated to all steel components that Audi machines at its production locations in Europe and Mexico, this offers incredible savings potential of around 40 metric tonnes of oil every year compared with the same period in 2018. “At Audi, we’re always thinking about how to make our process steps in production and logistics more sustainable over the long term. Every contribution to increasing resource efficiency and achieving the ambitious targets behind our Audi environmental campaign Mission:Zero helps,” says Peter Kössler, Board Member for Production and Logistics at AUDI AG.
With the start of production of the Audi Q6 e-tron in Ingolstadt, the Prelube II oil class has been set as the new standard for steel coil lubrication. Audi will then look at the other model series that are currently in production, trial the new product for each and every component and then switch the production process to Prelube II. The idea has caught on: “We have managed to persuade our steel suppliers to switch to Prelube II – a technically challenging process but one that will help to conserve resources over the long term,” says Dr. Ingo Faass from operations management at the press shop in Ingolstadt. “The Volkswagen Group, too, has eagerly adopted our initiative and is planning to introduce the new oil class in Europe as the standard. This will increase the savings potential even more.” The VDA has also been talking about the optimized lubrication, with other manufacturers likely to start using Prelube II in the coming years.
Even lubrication and lower consumption
The Prelube protective film applied by the steel producers prevents corrosion and ensures that the process of forming the flat sheets into individual pieces in the Audi press shop quite literally runs like a well-oiled machine. The first-generation Prelube oils, however, always suffered from the problem that oil would escape from the sheet steel rolls and contaminate the storage areas in the press shop. On top of this, the thin and sometimes unevenly applied lubrication would lead to problems during subsequent machining of the steel panels. A better solution was needed.
To fix these problems, employees from different departments – technology development, the tool and body shop and purchasing – collaborated very closely to develop and approve Prelube II. Compared with Prelube I, this second-generation product offers another key benefit: Since the protective lubrication needs to be washed off thoroughly before the body can be painted, a thinner film of oil on the steel coils is much more environmentally friendly. “In future degreasing processes, we will be able to significantly reduce the amount of cleaner that we use and, in particular, its surfactant content,” says Martin Michallek from Paint Shop Production Planning in Ingolstadt.
Audi’s Mission:Zero campaign – step by step toward sustainable production
Audi bundles all measures for reducing the ecological footprint at its production locations worldwide in Production and Logistics in the Mission:Zero environmental program. The focus is on decarbonization, water use, resource efficiency and biodiversity. One central goal of Mission:Zero is to ensure that all Audi locations are carbon-neutral by 2025.
Detailed information about Audi’s Mission:Zero campaign can be found here.
 

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Discussion Starter · #1,168 ·
Creaking, chirping, and humming:
how a special team localizes car background noise

2394

Tracing, analyzing, and correcting disruptive noises in cars – that is the mission that Audi’s Rustle and Rattle team has dedicated itself to. For that purpose, the acoustics professionals send vehicles over vibration tracks and mix in hydropulse equipment and shakers that vibrate drastically. They use familiar, everyday vocabulary to name the noises that arise – but success in their work depends on making fine distinctions.


A strange noise is disrupting the feeling in the passenger compartment. It isn’t loud, but it is clearly audible. And it's coming from somewhere in the back of the car. This is a typical scenario for Audi’s acoustics specialists, who have given themselves the descriptive name the “Rustle and Rattle team.” The search for the cause often leads them through the entire vehicle. A noise can start at the front door of the vehicle, be carried to the back via components of the car, and only be audible at the C-pillar. In addition to such convoluted pathways, the team has to detect critical material pairings, obstruction problems, and the effects of aerodynamics in order to localize acoustic disruptions.
Which sounds are to be called squeak or rattle in technical jargon has been established for years at Audi. The expertise in the Rustle and Rattle team comes from complete-vehicle and body development as well as quality assurance. When necessary, they turn to specialists from other fields like production or engine and transmission development.
The team’s insights can have a wide range of different effects: sometimes they lead to change in component quality, other times their specialists discover production errors. Occasionally, they even find connections that are caused by the construction itself. That is why the team is included in vehicle development early on. That ensures that fewer and fewer disruptive noises arise in the interior despite increasing complexity in vehicle construction.
The technical facilities: vibration roller, hydropulse equipment, and shaker
Apart from experience and keen listening comprehension, the team is also invested in technical support. Members take measurements through drives on special vibration tracks with different uneven road surfaces and in actual road traffic. And they use tools that make the vehicles vibrate in order to identify possible sources for disruptive noises without needing to focus on driving at the same time. In the process, the professionals utilize vibration rollers in vehicle manufacturing, which can simulate, for instance, driving over cobblestones. In addition, they test selected vehicles on hydropulse equipment. This triggers a selectable frequency band that conveys impulses across the wheels and the chassis into the car. Because the intensity can also be varied this way, the Rustle and Rattle team can literally make almost everything vibrate and produce sound – an endurance test even for premium vehicles. A piece of equipment called the shaker functions similarly, except that it is used to initiate vibrations directly on the body of the car. This allows the team to avoid damping effects caused by tires, shock absorbers, and the chassis. Test stands make it possible to introduce the vehicle to stimulations under laboratory conditions that were previously recorded on the test track – without disruptive incidental conditions like wind, motor, or rolling noises and with the option of unlimited reproducibility.
Shared vocabulary: differentiated vernacular
The team has not invented any new terms to describe what strikes the human ear. It uses slang vocabulary, which it differentiates with supplements. Of course, exact classifications also depend on individual perception. But the Rustle and Rattlers understand each other perfectly: is a noise hard or soft? What can we compare the sound to? Is it coming from the inside or the outside? Do we hear it constantly or intermittently?
Similarities and overlaps are allowed because some terms describe the same sound, just with different characteristics. In any case, the diversity in the vocabulary is impressive:
  • Bedrock
  • Hum
  • Drone
  • Shimmer
  • Snag
  • Howl
  • Rattle
  • Jangle
  • Crack
  • Squeak
  • Creak
  • Crunch
  • Crackle
  • Whistle
  • Whoosh
  • Grind
  • Rustle
  • Clank
  • Knock
  • Buzz
  • Scrape
  • Whir
  • Vibration
  • Hum
  • Chirp
  • Hiss
  • Sizzle
 

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Discussion Starter · #1,169 ·
Audi’s sound philosophy is bringing acoustic harmony into the car
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  • Vehicle as acoustic space with special challenges
  • Sonos will be a new partner for the compact segment
  • Outlook: immersive 3-D sound for a holistic sound experience
Natural, holistic, and perfectly attuned to each model: At Audi, the sound of the audio system is among the central attributes of quality. To that end, the premium brand regards sound and acoustics as far more than just the quality of infotainment. Customers want an environment in their car that excites and inspires them at the same time. An acoustic space without disruptive background noise, with signal, alert, and informational sounds that are harmonically attuned to each other, and unobtrusive activation noises.


What noises do people perceive in the car and where do those noises come from?
The sonic backdrop in a car comes from a mixture of a wide range of noises and sounds. The usual driving noises like the sound of the engine and the tires rolling on the pavement when the car is in motion are heard just as constantly as the aeroacoustic noises caused by the airstream in the chassis. In addition, there are also temporary noise sources: window lifters whir gently or the door snugly clicks shut. Signal and informational sounds ideally convey functional messages unobtrusively – typical blinker clicks are one of these as well as acoustic feedback from touch operation in the MMI display. Buttons and switches should make gentle but distinct sounds when they are activated. Intrusive warning sounds only demand passengers’ full attention when necessary.
How does Audi trace the sources of undesired noise?
Audi thinks about the subject of noise reduction holistically. Experts from various specialties – from complete-vehicle and chassis development to quality assurance – work together for that purpose in what we call the Rustle and Rumble team. The specialists test and assess every new Audi model on the road and on the vibration track, but also on the hydropulse equipment (see photos). That is a servo-hydraulic four-stamp test stand that makes the vehicle vibrate: Disruptive noises like rattles and squeaks in the passenger compartment are caused by vibrations in the low frequencies up to 50 Hertz. We test the vibrational responses of individual components or the entire chassis in order to investigate and localize noise sources. Noises can’t always be heard in the place where the arise. Vehicles’ vibro-acoustic balance has noticeable consequences for drivers’ comfort level.
Are there acoustic differences between combustion engines and electric cars?
Unlike a combustion engine, an electric engine hardly causes any oscillations, vibrations, or mechanical noises. In an environment like that, noises that were not previously all that perceptible can move to the foreground. That includes aeroacoustics as well as the rolling of the tires. Audi makes a huge effort to minimize all these disruptive influences as much as possible when they arise. For example, all the areas where disruptive noise could be conveyed in the chassis of the Audi e-tron are specially isolated and decoupled. This means that design-related openings and cavities within the chassis are filled with microfiber fleece. Textile fabric and microfiber fleece also line the wheel wells to absorb sound. On top of that, relevant surfaces like the flooring are coated with a special material. That has the effect of making sheet metal vibrate less.
On the front wall, a complex multi-coat sequence insulates the noise against passing from the front end into the interior. In the rear, a similar construction accounts for the new vehicle architecture with an additional rear axle drive. On top of that, the electric motors are enclosed in noise-reducing capsules. Even the underfloor cladding is designed to absorb sound. In the interior, foam-backed carpeting maintains the quiet. The second important factor for the relaxed atmosphere inside the Audi e-tron is its highly developed aeroacoustics. Normally, wind noise becomes the most prominent when a car reaches speeds of 85 km/h (52.8 mph) and above. That noise remains quite low in the Audi e-tron and barely penetrates into the interior because the door seals, exterior mirrors, and water-catching strips have been intensively fine tuned. Passengers can have a relaxed conversation even at high speeds. The windshield comes standard with double glazing. Audi also offers acoustic glazing for the side windows as an option.
Does Audi also harness possibilities for amplifying sounds in the car or actively counteracting them?
Active acoustics measures have become a lot more important in recent years. With active noise cancellation (ANC), for example, a certain portion of the engine sound can be reduced with cancellation sound. The system is based on ANC microphones (see diagram using the A8 as an example), which are built into the roof lining and measure the sound level in the interior. A control device reverses the disruptive sound waves and emits neutralizing sound saves through the subwoofers. On the other hand, the Audi SQ5 TDI even has actuators in the exhaust system to emphasize desired sounds. These particularly robust speakers allow the sound of the engine to have a more present and dynamic effect, as desired. A sporty sound effect can also be dynamically generated in the e-tron GT electric sports car via the audio system in drive select mode.
How can an atmosphere that is experienced as pleasant and not disruptive take shape in the car?
This is where the sound developers come in. They deal with all the sounds and – if necessary – adjust, suppress, or emphasize them. That’s because every individual sound contributes to the acoustic harmony in the car. Apart from many noise sources, every vehicle also poses special challenges as an acoustic space: the passengers sit in different positions and the space volume changes depending on the number of people inside. One vehicle has a panoramic roof, another doesn’t. In addition to that, interior materials like textile or leather covers reflect or dampen the sound differently. Not least of all, the time it takes sounds to go from the speakers to listeners’ ears differs.
How does 3-D sound work?
The term 3-D sound describes a sound that acoustically reflects all three dimensions of a space. When audio recording was invented, sound was reproduced via one speaker – mono. Stereophonic sound is not possible that way and the sound is flat. In the 1960s, stereophonic sound was established: two microphones record the music from different positions. When it is played back, the recorded audio information – mono signals – is allocated to two different channels and played correspondingly via a left and a right speaker. That produces a sense of spacial sound, the stereo effect. The term “1-D” refers to that stereo sound.
Then “2-D” means surround sound: This multi-channel technology has been widespread since roughly the turn of the millennium. The music comes from a subwoofer and several speakers from the front, the back, and the sides – depending on the number of speakers, there’s a distinction between the 5.1 and the 8.1 standard. Nonetheless, on that level, every sound effect is assigned to only one speaker or only a particular group of speakers.
You need an additional sound source that is not on the same level to get 3-D sound. Since the current Q7 model generation was introduced in 2016, Audi has offered Bang & Olufsen sound systems with 3-D sound, which also reflects the spatial dimension of height. The systems use several additional broadband speakers for that, which are built into the A-pillar and, as in the A8 and Q8, also into the B-pillar as well as the roof liner. The interior becomes a big stage where the music develops just as it was recorded in the hall. There's an algorithm behind this technology that Audi developed together with the Fraunhofer Institute. The Symphoria 2.0 3-D algorithm computes the information from stereo or 5.1 recordings for the third dimension and processes it for 3-D speakers. That makes sound effects flexibly placeable in the room. In the Bang & Olufsen advanced sound systems, as the highest configuration level in the full-size class, a 1,920 Watt strong amplifier works with a digital signal processor and 24 channels together with 23 speakers. That technology makes the passenger compartment acoustically larger. But Audi does not skimp on sound quality in the compact class either. On the contrary, it only adapts the technical concept to the spatial conditions. In the A1, for example, there are four mid-range speakers built into the dashboard that are directed vertically upward and use the windshield as a reflective surface. That way, high quality 3-D sound can be achieved even in a car in the compact class – which is quite exceptional in that class.
What role does digitization play in sound development?
Attunement to a corresponding vehicle model is a central element of sound development. Audi has developed the soundCUBE for these special requirements. This audio software solution significantly reduces the variety of versions and the associated development time. With the soundCUBE, Audi is providing its partner companies with a framework that features its own functional configuration and a uniform operational and sound philosophy – in brief: an optimal development environment. Partner companies only have to integrate that framework, which, in a manner of speaking, defines the Audi DNA. That way, step by step, Audi can get the best modern sound from the existing hardware by using software that is constantly optimized.
Another innovation is the use of boosters that are operated via a uniform audio bus. Background: the sound is generated by software in the main unit of the current MIB 3 infotainment generation. In the premium sound system, boosters provide the additional service of controlling the high performance speakers. That also simplifies the system architecture.
In its ultra-modern digital sound lab, Audi is virtually refining new sound solutions. Using true-to-life simulations, the experts tweak the sound tuning for various series even before a prototype exists. That makes it possible to analyze each individual seat’s sound configuration in the virtual reference room in order to ensure the best possible individual listening experience for every passenger in their respective sweet spot.
How does Audi benefit from the new partnership with Sonos?
With the Q4 e-tron, Audi is making use of a new hi-fi partnership while remaining faithful to its natural, unadulterated sound: Audi made that choice for its high end sound systems in order to be better able to meet customers’ desires. While Bang & Olufsen, with its brilliant sound pattern, is a perfect fit for the demands of the mid- and full-size models, as a new partner for Audi, Sonos, with a bass-heavy sound, appeals specifically to a younger target group. Consequently, that sound brand fits perfectly with the new compact SUV, which is Audi’s point of entry into the electric future. The dynamic sound and tuning philosophy that is linked with Sonos will be rolled out mid-year in other models in the compact class.
Next big thing: What are Audi’s audio developers working on at the moment?
Even now, Audi’s sound specialists are in the sound lab, intensively occupied with the holistic sound experience of tomorrow. What we call immersive 3-D sound is at the center of that. With conventional 3-D surround sound, sounds are allocated to particular speakers according to particular algorithms. Unlike this channel-oriented playback, immersive 3-D sound is object-oriented. In a process like that, the sounds in the audio files are already linked with metadata that contain the precise information as to how and where the corresponding sound should be heard in the actual space – a perfect reflection of the acoustic situation during recording. Immersive sound is the focal point of completely new entertainment experiences that affect all the senses. But it is only when people in the future, in an automatically driven car, are able to stop being dedicated to the task of driving that they will have all their senses free to be able to completely enjoy a sound experience like that.
The next big step: the future distribution of the 5G high-speed mobile communication standard is opening up new, high-quality streaming channels. Until now, a lot of people have used their smartphones in the car as the primary receiver for audio streaming services. It’s convenient: the recording is simply transferred to the car using Bluetooth. But because the bandwidth for Bluetooth wireless technology is limited, there is a bottleneck that is sometimes accompanied by a loss of sound quality. In the near future, for the first time, Audi will use the car itself as a receiver – via the built-in SIM card and a high-performance receiver module for real multi-channel audio streaming. From the Audi sound engineers’ perspective, it's another milestone on the road into the future.
 

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Discussion Starter · #1,170 · (Edited)
The Audi sound system:
tailor-made acoustics for every Audi model

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  • Sound tuning and sound design shape sound experience
  • Audi programs its own development software
  • Challenge: car interiors offer difficult conditions for listening enjoyment
What effect do sounds have on people? And how does Audi translate its customers’ subjective auditory sensations into the car as objectively as possible? With the help of sophisticated sound development, Audi is reaching its acoustic objectives.


Be it a violin concerto, an operatic aria, a radio drama, hip-hop, or a warning signal: Audi’s sound designers have set the highest goal for themselves: reproducing sound in the way that soloists, bands, speakers, or orchestras recorded it. The typical Audi sound should be natural and give passengers the feeling of being completely surrounded by the music or speech. The positive effect of mid-level frequencies on the human psyche serves as a benchmark. At the same time, low frequencies cannot function separately on the floor or high frequencies on the roof. On the contrary, a holistic frequency response is critical for a natural listening experience.
Wolfram Jähn, an audio developer at Audi since 1999, and his colleagues in sound design want to do justice to an extremely wide range of listening habits. To that end, the experts have a firm principle: whenever someone gets into an Audi with their favorite music, the sound has to have an immediate emotional impact. That person has to want to hear that piece of music in the Audi. The sound has to be clear, precise, and dynamic. “To give you an illustration, in the past, customers with the system integrated into an Audi have heard that the percussion sticks are made of wood,” says Jähn. “With the current advanced system, musicians can even hear what kind of wood it is.”
Difficult, more difficult, interior acoustic space
When buying a car, many customers pay particular attention to the audio system. That is because the car is specifically where people listen to music enthusiastically and frequently. According to a study by the International Federation of the Phonographic Industry, 70 percent of music lovers like to listen to music best while driving. Additionally, music in the car relieves stress, as researchers at São Paulo State University (UNESP) in Brazil recently learned. For their experiment, they sent women between the ages of 18 and 23 on 20 minute trips on various days through a major city during rush hour – once with music and once without. Without music, the test subjects’ heart rates were significantly higher.
Where sound is concerned, customers wish for a sound that at least reaches the level of the music system in their living room. That is why AUDI built its own reference listening room with a high-end system. However, reaching that level of sound is a major challenge for automakers. That is because the interior of a car is considered an extremely difficult acoustic space. It is full of reflecting and absorbing surfaces – and different distances between speakers and listeners’ ears. For that reason, speakers have to be positioned and controlled within the car so that they function in a balanced way.
Digital signal processing for balanced sound
Audi’s experts use sound tuning to tailor an acoustic custom fit for reach model. Digital signal processing with a signal processor is one of the most important procedures for doing that. Before checking the hardware that is built into the car, the speakers are first examined using acoustic measurement techniques. Audio developers fix their basic filter by looking at frequency response as well as build up and decay. Additionally, the speakers’ signals can be controlled with individual time offset so that they reach the listener at the same time. For that reason, each speaker in the car has its own output stage. Once the built-in systems have been corrected and adjusted, then comes the Audi audio developers’ supreme discipline: sound design.
The sound committee assesses sound design
At this stage of sound development, the developers adjust the frequency response so that the typical but still subjective Audi sound emerges. Audi has been working with partners like Bang & Olufsen for years for that purpose. “Many colleagues in the company and among our partners have roots in the musical field. Without that, we couldn’t calibrate a sound system at all,” says Jähn. To achieve the greatest possible objectivity and quality, Audi audio developers are presenting the completed design to a sound committee that will ideally approve of the respective sound system for the series by a majority.
Sound source as a particular challenge
Another factor in sound quality is the source of the sound. High-end multichannel recordings could be played back on DVD players, followed a few years ago by compressed sources like MP3s, which were not the optimal solution for what the hardware built into an Audi can do. Meanwhile, streaming services like Spotify, Amazon Music, Tidal, Qobuz, or Deezer now offer high-definition – which is to say losslessly compressed – sources for high-end car sound systems. Lossless CD quality with 16 bit and 44.1 kHz (1411 kbps) and even recordings with 24 bit and 192 kHz (4608 kbps) are available in ultra HD quality. Sources like these make more intelligent use of hardware possible and pave the way for immersive audio, which means plunging the listener into a space-consuming sound experience. Additionally, with the upcoming models on the new Premium Platform Electric (PPE), a high quality mobile communications receiving unit is to be installed directly into the car to make the quality-reducing signal transmission redundant when listeners are streaming music from a smartphone via Bluetooth.
soundCube: in-house development for efficiency and quality
Audi has been using the software soundCUBE, which it developed itself, since the summer of 2019. Consequently, the audio developers control 100 percent of the technology that they use in an Audi. Thanks to soundCUBE, the experts can choose the best algorithms available on the market and integrate them themselves. With soundCUBE’s graphic user interface DSP Studio (Digital Signal Processing), the developers control the individual filters for overall signal processing for the different sources, like telephone, navigational announcements, or hi-fi audio. “With our tool, sound engineers from Bang & Olufsen, Sonos, and Fraunhofer IIS are sitting in the car and doing the fine tuning,” says Wolfram Jähn. The resulting data set is then adjusted in production. The outcome is an optimal sound that can be individually calibrated to the equipment and the engine. “In the course of doing this, a holistic sound experience is an objective and a benchmark – from hi-fi to switch clicks, from phone conversations to warning signals, from podcasts to symphony concerts,“ says Wolfram Jähn.
Since the electric compact SUV the Q4 e-tron Audi has also been collaborating with Sonos in the audio field. Customers who know Sonos from home appreciate their energetic sound, which fits particularly well with Audi’s compact models.
Despite all the technology, Audi’s sound developers agree: there is no replacement for a trained ear at any given stage of development. “Only through analytical listening by experienced experts can an unadulterated, emotional, and natural sound that emotionally grips the listener transfer into the car,” says Wolfram Jähn.
 

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Discussion Starter · #1,171 ·
United under the flag of diversity: Audi employees celebrate European Diversity Month
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  • Various diversity campaigns at international production locations
  • Audi Board of Management Member for Human Resources Sabine Maassen: “A common understanding of diversity and inclusion makes us fit for the future and ensures our company’s success”
  • International diversity rollout in the Audi Group continues in 2021
The month of May is devoted to diversity at the Audi Group. Employees have come up with various digital interactive events for Audi employees for German Diversity Day as part of the Diversity Charter on May 18. The focus will then shift to the activities of the international subsidiaries and production locations. The long-term goal is to make more effective use of the potential of diverse perspectives in the context of transformation together and to make targeted use of inclusion as a success factor.


Audi has implemented holistic Diversity Management since 2017 in order to breathe life into the Group Essential of “We live diversity.” This includes training courses on unconscious bias, toolboxes for inclusive leadership and equal-opportunity processes, as well as cooperations with external initiatives to promote diversity. This commitment is bearing fruit: For example, the company has already trained around 10,000 employees and managers/supervisors in diversity-related topics so far. Four diversity networks have been established for the purpose of representing the interests of women, fathers, queer and international employees at Audi. They are preparing the majority of the campaigns on the occasion of German Diversity Day of Charta der Vielfalt e.V. (May 18). The offer extends from mystery walks and digital talk formats all the way to useful tips on balancing work and family life. “The initiative for diversity shown by the workforce has seen a huge boost during the pandemic in particular,” says Sabine Maassen, Member of the Board of Management for Human Resources and Organization at AUDI AG. “This provides huge added value for us as a company and reflects the change of culture that is taking place at Audi at the moment.”
In order to further leverage the potential of individuality while making the best possible use of the existing diversity of perspectives in the Audi Group, the brand has been gradually rolling out Diversity Management at the worldwide locations since 2019. The initial aim was to create a common basis and establish diversity and inclusion officers at the respective subsidiaries. We now have special diversity officers working at the locations in Brussels, San José Chiapa, and Győr as well as at the Italian Audi subsidiaries Lamborghini, Ducati, and Italdesign. “Diversity can function as a crucial motor in the context of transformation while also providing us with major challenges,” says Sabine Maassen. “The crucial success factor with regard to inclusion is to involve everyone in equal measure and treat everyone as equals.” For example, the parties involved had multiple weeks of intense discussions on the various local framework conditions and stakeholder groups in the individual countries during the sprint at the beginning of the year. Audi established an International Diversity Hub with changing focal topics to leverage synergies and promote diversity and inclusion worldwide. Uniform standards, for example for training courses and awareness-raising measures, ensure a common understanding of equal opportunities and diversity.
The diversity officers at the worldwide Audi locations intend to use the European Diversity Month, which the European Commission has proclaimed for the first time, to share their incentives and ideas on diversity. At the location in Brussels, for example, an Audi e-tron painted in rainbow colors carries the message of diversity throughout the plant. Female engineers will tell their success stories at Audi subsidiary Italdesign, and selected guests will speak about the power of diversity at Lamborghini. At the same time, the committed members of the worldwide diversity rollout will launch comprehensive information offerings and social media campaigns. Starting on May 25, the international diversity officers will share their personal motivation and the goals of their work publicly on audi.com.
The international diversity rollout will continue in 2021. The Audi brand is represented in around one hundred countries. Diversity and inclusion is becoming an increasingly important topic for the worldwide sales companies as well. Overall, the worldwide Audi family counts roughly 87,000 employees. People from around one hundred countries work at the two German sites in Ingolstadt and Neckarsulm alone.
 

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Discussion Starter · #1,172 ·
Refined details: Audi gives the A1, A4, A5, Q7 and Q8 a sporty new look for the new model year
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  • Attractive equipment packages and enhanced performance for the Audi A1 Sportback
  • New S line competition and S line competition plus packages for Audi A4 and A5
  • Audi Q7 and Q8 head into the 2022 model year with new edition models
Audi is launching sales on May 20 of attractive equipment packages for the Audi A1 and stylish appearance packages for the Audi A4 and A5 – the new Audi Q7 and Q8 edition models will follow in sommer. In addition to the “S line competition” equipment line, Audi has also enhanced the performance of the A1 Sportback 40 TFSI
from 147 to 152 kW (207 PS).


The Audi A1 Sportback has been proving itself since it was introduced to the market in 2010 not only for city driving but also over longer distances. The most recent accolade, the Auto Trophy 2020 in the “City Cars” category, selected by readers of the German magazine “Auto Zeitung,” underlines the high ranking of Audi’s most compact model. The 2022 models of the highest-performing model, the Audi A1 Sportback 40 TFSI
, is available with 152 kW (207 PS) and 320 Nm torque – as part of the adjustment to the current exhaust emission standard, an increase of five kW.
In addition to the enhanced performance, Audi is offering the equipment package “S line competition” and red stitching for the sportiest compact model to highlight the sporty nature of the exterior and interior with subtle but unmissable features. The “S line competition” package can now be ordered for the Audi A1 Sportback 40 TFSI
as well as the 35 TFSI and the 30 TFSI
.
The package includes, among other things, platinum gray side mirrors and platinum gray laminated Audi rings for the paint option Ascari blue. With the roof in contrasting Mythos Black as well as the side rocker panels, the Singleframe grille in matte black and the frame in high-gloss black, the four rings in front and back as well as the badging are also in black. Combined with the darkened LED headlights and LED taillights, they harmonize perfectly with the metallic color Ascari blue, which is available for the Audi A1 Sportback 40 TFSI exclusively with the “S line competition” equipment package.
The front spoiler blade in matte platinum gray, the side mirror body in platinum gray and the laminated rings in platinum gray above the rocker panels together with the metallic paint color Ascari blue are particularly eye-catching. The S line rear spoiler in Mythos black and the diffuser clip in platinum gray complete the color options exclusive to the new equipment line “S line competition”. Fans of the A1 can also look forward to optional 18” wheels that enhance the sporty look further.
Audi Sport GmbH is also offering the stitching in red with the S line interior for all A1 models. The red accents in the interior highlight the sporty nature of the compact A1. For their front sport seats, customers can choose between a combination of fabric and mono.pur leatherette or Alcantara and mono.pur leatherette. Both options feature express red stitching. The floormats, handbrake handle, gear shifter and steering wheel also feature red decorative stitching. A center armrest and door arm rest with red stitching can also be ordered optionally. A black sunroof completes the sporty interior.
The Audi A1 Sportback S line competition is available to be ordered in Germany from May 20, 2021. Delivery will begin in August 2021. In Germany, the A1 Sportback S line competition starts at 27,470 euros.
Audi A4 and Audi A5 even sportier in a new dark look
The Audi A4 and A5 go into the new model year in May with the “S line competition” and “S line competition plus”, two new appearance packages that with attractive features that make these two models look truly sporty.
The appearance package “S line competition” for the Audi A4 includes the S line exterior package as well as an additional black package. It includes a matte radiator grille, a blade, a strip to protect from stone chipping, an S4 spoiler as well as the Audi rings in the Singleframe grille all in black. 19” cast wheels make the package even more dynamic. For the Audi A4, the “S line competition plus” package also includes LED headlights, an ambient lighting package, black side mirrors and an illuminated entry sills with aluminum inlays in the front. All motorizations with 150 kW and more also feature red brake calipers.
In the new model year, customers can also order both versions of the Audi A4 sedan with a roof in Brilliant black. The spectrum of colors for exterior paint ranges from Terra gray, Quantum gray, Daytona gray, Tango red, Glacier white, Navarra blue and Turbo blue to Mythos black. In addition, solid finish in Ibis white is also available with Brilliant black side mirrors.
As with the Audi A4, customers can also choose their Audi A5 between the “S line competition” and “S line competition plus” editions. The exterior design of the “S line competition” for the Audi A5, with 20” wheels, is based on the S line exterior and additionally features striking black elements such as the spoiler and radiator grille. With the “S line competition plus” for the Audi A5, matrix LED headlights, black side mirrors, red brake calipers for motorizations of 150 kW and more as well as the ambient lighting package highlight the car’s dynamic look. Exterior finish options are Distrikt green, Quantum gray, Daytona gray, Tango red, Glacier white, Navarra blue, Turbo blue and Mythos black. The Audi A5 coupé is also available with a roof in Brilliant black.
The Audi A4 and the Audi A5 with “S line competition” and “S line competition plus” will be available to order on the German market from May 20. Delivery will begin in July 2021. In Germany, the Audi A4 S line competition is available starting at 38,250 euros and the Audi A4 S line competition plus starting at 45,400 euros. The Audi A5 S line competition starts at 43,200 euros and the Audi A5 competition plus starts at 49,600 euros.
Top models in the Q family in a sporty look
In the SUV segment, Audi is heading into the 2022 model year with the edition models Audi Q7 and Q8 competition plus. Optional equipment for the exterior and interior add even more appeal to the biggest members of the Q family. The appearance package black plus makes the S line exterior package stand out even more with its dynamic look for the Audi Q7 as well as the Q8. The black Singlegrame grille including the gills and frame as well as black Audi rings and clips really set the front of these two edition models apart.
A new carbon package, already available as an option for the Audi Q7, with carbon mirror housing and door inlays, highlight the sporty nature of these edition models. For the Audi Q8, the Singleframe mask is also glossy black. Both vehicles are delivered on 21” aluminum wheels. The Audi Q7 can be ordered with optional 22” wheels and the Q8 even with 23” wheels. While the Audi Q7 features black decorative elements in the new “S line competition plus” line, the carbon bumper of the Audi Q8 really highlights the sporty nature of the SUV. Both edition models are equipped with red brake calipers and welcome passengers with an LED projection of the S logo.
Dark tones, specific color accents such as optional red decorative stitching on the seats and steering wheel and the carbon decorative inlays that are familiar from the S-Models also characterize the interior of the new Audi Q7 and Q8 edition models. This is complemented by a carbon insert for the shifter.
Audi Q7 and Q8 competition plus will be available to order on the German market in June from 78,170 euros for the Q7 and 84,500 euros for the Q8. Delivery will begin in late summer.
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Discussion Starter · #1,173 ·
Progressive and sporty into the new model year:
The Audi e-tron S line black edition
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  • Wheels, Singleframe and side mirrors in black
  • Sustainable microfiber material in the interior, stitching and seatbelts in orange
  • Edition model 50 quattro available starting at 79,350 euros; presales have begun
A progressive, profoundly sporty exterior look with a black Singleframe and black side mirror caps, an interior with orange accents – Audi presents its fully electric SUV models e-tron and e-tron Sportback
in the S line black edition. Presales just started in Germany and other European markets.


The S line black edition highlights the sporty nature of the fully electric Audi e-tron models. It builds on the S line exterior, which already features striking accents in the front, sides and rear. For the edition model, the Singleframe as well as the four rings, the side mirror casings and the e-tron badges are all in black. Audi Sport supplies the 21” wheels, also in black, contrasted by the orange brake calipers. The back seat has dark tinted windows, and the new, exclusive metallic finish color options Chronos gray, Glacier white and Mythos black are available. LED lights on the underside of the doors project the words “e-tron black edition” onto the street when the door is opened.
The package expands on the S line interior. The contrast stitching of the black sport seats (standard) and the armrests and seat belts stand out in orange. The center section of the seats and inlays of the doors are of the new Dinamica material – a breathable microfiber that is made of 45 percent recycled polyester such as PET bottles. For the truly discerning, fine Valcona leather is also available. The instrument panel is upholstered in leatherette with decorative carbon inlays.

The new S line black edition is available for the Audi e-tron
and the Audi e-tron Sportback in both motorization levels. The Audi e-tron S line black edition 50 quattro, whose two e-machines have an output of 230 kW (313 PS), is listed at 79,350 euros. The Audi e-tron S line black edition 55 quattro
with 300 kW (408 PS) starts at 91,750 euros. The two corresponding sportback versions are each an additional 2,250 euros. With all edition models, customers receive a premium of 7,500 euros after taxes.
Audi e-tron and e-tron Sportback: New details for this popular model
Audi had a very successful start into the era of sustainable mobility with the e-tron
. In 2020, the e-SUV, together with the e-tron Sportback, was the most widely sold electric model by a German premium manufacturer, with demand growing by almost 80 percent over the previous year. The Audi e-tron
was the most widely sold car in the Norwegian market across all fuel types. The 100,000th e-tron was assembled in April.
The e-tron series will be even more attractive in the 2022 model year. The second integrated charger will be available for all versions and models, increasing performance for alternating current (AC) charging from 11 to 22 kW and significantly reducing charging times. For the exterior, the appearance package black plus is available with black rings and e-tron badges; for the interior, Dinamica upholstery is now available across the board. The streaming service Apple Music is now available optionally as a new Audi connect service.
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Discussion Starter · #1,174 ·
“A quantum leap for agile driving”: the RS Torque Splitter
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  • How development drivers and test engineers work hand in hand
  • The North Loop of the Nürburgring is the ideal area for testing the upper limits
  • More variability on the rear axle means quicker cornering
“A quantum leap for agile driving” – that’s what racing and development driver Frank Stippler had to say about the torque splitter with its fully variable torque distribution on the rear axle. Audi will soon launch the first-ever series roll-out of this technology in a sporty compact-class RS model. Frank Stippler and Meic Diessner, development and test engineer for chassis, spoke in an interview about the development and tuning process for the torque splitter in the RS 3 prototype. Both worked together throughout the entire development in various testing and set-up cycles on the North Loop of the Nürburgring to ensure that the new technology meets the wishes of sporty drivers on the racetrack as well as customers looking for comfort in day-to-day driving. That also included two self-contained continual runs of 8,000 kilometers each.


Mr. Diessner, Mr. Stippler, what was the process for you to work together on the development and tuning of the RS torque splitter?
Meic Diessner:
Frank is incredibly important to us in this process. He has a lot of experience, especially on the Nürburgring. That makes feedback from him decisive for the tuning and especially for the torque splitter. I’m there on site for the tests and I also drive myself as part of the three-week continual run. I equip the vehicle with measuring technology and compare the data with the feedback we get from Frank so that we can make changes if needed.
Frank Stippler: In addition to my experience and my ability to drive cars fast, my training as an automobile mechanic and my degree in mechanical engineering also help, of course. This allows me to make sense of the feedback from the car immediately so I can pass it on to Meic. At the same time, he understands what I mean when I’m talking about the feedback the car is giving me on the track.
What’s more important: the measurement data or the feedback from the development driver?
Meic Diessner:
The data and the impressions from Frank are used equally in tuning the torque splitter. The feedback from a racing driver is very important because he is at the upper limits out on the racetrack. The measurement technology helps me to change certain parameters based on Frank’s descriptions. The one does not work without the other.
What does the torque splitter feel like in the RS 3 prototype? And why was it put in?
Frank Stippler:
In general, the car is much more agile in its driving from the middle of the curve to the end and also when accelerating out of the curve. All-wheel drive cars have great tracking stability, but they tend to understeer at the very upper limits. We were looking for a solution that would minimize that behavior. The torque splitter distributes more weight onto the rear axle. With it, the car develops a driving dynamic that oversteers. And that’s where the Audi drive select system comes in, which helps meter that tendency based on use, road conditions and individual preferences. We can get really fast in RS Performance mode, the mode for circuit driving that is designed especially for semi-slick tires. For me, the RS torque splitter is a quantum leap in terms of agile driving.
How exactly did Frank Stippler’s findings flow into the tuning?
Meic Diessner:
That is of course mostly during the two continual runs of 8,000 kilometers each on the Nürburgring. These extended test runs play an important role during development in practicability – and thus also the serial roll-out of the torque splitter.
Which parameters can still be changed during these tests?
Meic Diessner:
In general, the software gets more and more complex during development. This has to be adapted for the available driving modes – from auto to RS Torque Rear, which allows controlled drifting on closed circuits. In practice, that means Frank drives, gives us feedback. We adjust and take turns driving – until it’s just right.
When is it determined to have reached series-production readiness?
Frank Stippler:
You develop a sense for that over time. I bring in my opinion, because I’m at the absolute upper limit with the car and have an idea of what customers want from this car. When Meic and I are on the same page after test drives, then that reinforces an overall picture that we have made of the characteristics of the torque splitter. And that has to be consistent for everyone involved in the development. The North Loop testing grounds are especially important in this process. The RS 3 prototype covers a broad spectrum that appeals to sporty drivers. Customers who don’t drive on the racetrack or only do so seldomly are also taken into consideration.
How intelligent is the torque splitter?
Meic Diessner:
It recognizes, for example, if the road is wet or dry. So the driver doesn’t have to change the mode. That means that the car automatically reacts differently in RS Performance mode it the road is wet than it would when it is dry. The driver also benefits from the variability of the RS torque splitter all the way to the top speed. So they always have quattro drive when it is needed.
Why is it important in the vehicle tuning not just to be fast?
Frank Stippler:
Because we want to understand how the hardware and electronics work together in any possible driving situation. In short, to have an eye on the overall technical image of the vehicle. It’s not about me or about tuning the car to be as fast as possible on the racetrack. To live up to the wishes of customers in terms of dynamics and driving comfort, it probably helps that I don’t just drive fast in a loop, but that I can also classify technical correlations.
What can Audi fans look forward to?
Frank Stippler:
A car that covers a broad spectrum:comfortable in city driving and top speeds on the racetrack. A car that is one-of-a-kind in its class and makes hearts beat a little faster.
Meic Diessner: We’re talking about a well-made car with a five-cylinder motor and a great sound that will certainly give you goosebumps. On top of that, a sporty, balanced chassis with the torque splitter, which gives the car lots of variations in combination with the driving modes and that elevates the driving dynamic to a higher level.

Further information

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Discussion Starter · #1,175 · (Edited)
The new Audi RS 3: unmatched sportiness suitable for everyday use
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  • 400 PS, five-cylinder engine with 500 newton meters of torque
  • RS Torque Splitter and new RS 3 driving modes for even more agility
  • Expressive exterior design and interior
From 0 to 100 km/h in 3.8 seconds, up to 290 km/h top speed, RS Torque Splitter, semi slicks, and specific RS driving modes – the new Audi RS 3 offers driving dynamics of the highest caliber and the best numbers in its segment. Equipped with a 294 kW (400 PS) five-cylinder, the high-performance engine delivers rapid acceleration with a highly intoxicating sound. The power unit now delivers 500 Nm of torque and responds even faster. Visually, the RS 3
demonstrates its sporty DNA with a widened body, RS sports exhaust system, and cockpit displays like those found in race cars.


“With the third generation of the Audi RS 3 Sportback
and the second generation of the Audi RS 3 Sedan
, we now offer premium sports cars that are suitable for everyday use and equally thrilling to drive on public roads and racetracks,” says Sebastian Grams, Managing Director of Audi Sport GmbH. “They represent the entry point into our RS world and, thanks to the torque splitter, the ultimate in outstanding performance in the compact segment.”
Unmatched acceleration and top speed: the 2.5 TFSI
With its five-cylinder, high-performance engine, the Audi RS 3
is one-of-a-kind in the segment. The 2.5 TFSI has won the “International Engine of the Year” award nine times in a row. In the latest generation of the compact sports car, the engine is now more powerful than ever before. The new RS 3 models sprint from zero to 100 km/h in just 3.8 seconds. Their top speed is limited to 250 km/h, but 280 km/h is also available as an optional upgrade. With the RS Dynamic package and ceramic brakes, they can even reach a top speed of 290 km/h. This makes the Audi RS 3 the best in its class in terms of acceleration and top speed. This is primarily due to the 500 Nm increase in torque, which is available between 2,250 and 5,600 rpm. That is equal to 20 Nm more than its predecessor. As a result, the Audi RS 3
accelerates even faster from low rev ranges.
The engine's maximum power of 294 kW (400 PS) is available earlier than before at 5,600 rpm and extends over a broad plateau to 7,000 rpm. A new engine control unit also increases the speed at which all of the drive components communicate with each other.
A seven-speed dual-clutch transmission is what puts the power of the five-cylinder engine to the pavement – with short shifting times and a sportier gear ratio spread. The engine’s unique 1‑2‑4‑5-3 ignition sequence and the incomparable sound that comes with it make the driving experience that much more exhilarating. For the first time, the exhaust system features a fully variable flap control system that supports intermediate positions, thus broadening the sound characteristics even further. It can be adjusted via the driving dynamics system Audi drive select. In the Dynamic and RS Performance modes, for example, the flaps open much earlier – the emotional elements of the sound are even more pronounced. In addition, the unmistakable sound of the five-cylinder engine is further enhanced by the optional RS sports exhaust system.
Maximum agility: RS Torque Splitter and specific RS 3 modes
The new Audi RS 3
is the first Audi model that comes standard-equipped with a torque splitter. It replaces the rear axle differential and the previous multiple disc clutch package on the rear axle. Instead, an electronically controlled multiple disc clutch is used on each of the drive shafts. This ensures that the right amount of torque is optimally distributed along the rear axle. During more dynamic driving, the torque splitter increases the drive torque to the outer rear wheel with the higher wheel load, which significantly reduces the tendency to understeer. In left-hand curves, it transmits the drive torque to the right rear wheel, in right-hand curves to the left rear wheel, and when driving straight ahead to both wheels.
The new technology also makes controlled drifts on closed-off tracks possible – in this case, the torque splitter directs all of the power to only one of the rear wheels, with up to 1,750 newton meters per wheel possible. Audi even developed a driving mode specifically for the RS 3
for this purpose – “RS Torque Rear” – as a drift mode with its own characteristic curve for the torque splitter. The RS Performance mode, created specifically for the racetrack, is another never-before-seen innovation. It uses a specific engine and transmission configuration and is precisely tailored to the semi-slick tires that are, for the very first time, available for the RS 3
as a factory option. In this case, the torque splitter delivers a particularly dynamic, sporty ride along the longitudinal axis with as little understeer and oversteer as possible. These modes can be selected via the Audi drive select driving dynamics system, which also offers the following profiles: comfort, auto, dynamic, RS Individual, and efficiency.
More dynamic ride with greater precision: RS sports suspension and larger wheel camber
The standard RS sports suspension features newly developed shock absorbers and a valve system both specific to the RS 3
. The valves ensure that the shock absorbers exhibit a particularly sensitive response as part of the rebound and compression characteristics. This allows the suspension to respond to the respective driving situation even faster and more effectively. The RS sport suspension plus with adaptive damper control is available as an option. It continuously and individually adjusts each shock absorber to the road conditions, the driving situation, and the mode selected in Audi drive select. The three characteristic curves comfortable, balanced, and sporty provide a clearly perceptible spread of the shock absorber characteristics.
The larger wheel camber, i.e. the wheels are angled more toward the road, results in a more precise steering response and increased cornering force. Compared to the Audi A3, the wheels on the front axle of the new RS 3
have just under one degree of additional negative camber. To achieve this, the pivot bearings were modified and the lower wishbones were equipped with stiffer bearings, subframes, and stabilizers. A rear axle features a four-link design with separate spring/damper arrangement, subframe, and tubular stabilizer bar. The wheel carriers, which are stiffer than those of the Audi A3 and S3, absorb the increased lateral forces generated by the torque splitter. The negative wheel camber here is almost half a degree more compared to the A3. The RS‑specific progressive steering varies the gear ratio depending on the steering angle – as the steering angle increases, the gear ratio becomes smaller and steering more direct. It also assists based on speed and can be varied via Audi drive select. The setup of the springs and shock absorbers is markedly stiff, and the body is ten millimeters lower than on the S3
and 25 millimeters lower than on the A3.
Another new addition to the RS 3
is the modular vehicle dynamics controller (mVDC). This central system captures data from all the components relevant to lateral dynamics, thus ensuring that they interact more precisely and more quickly. The mVDC synchronizes the torque splitter, adaptive dampers, and wheel-selective torque control for precise steering and handling. All in all, it increases the vehicle’s agility, especially on winding roads.
Powerful deceleration: six-piston steel and ceramic brake system
The RS 3
comes standard-equipped with larger and newly developed six-piston steel brakes to keep the power of the five-cylinder engine in check. A ceramic brake system measuring 380 by 38 mm is optionally available on the front axle with a pedal characteristic curve specially adapted to the brake booster. The high-performance brake system weighs another ten kilograms less than the steel brake. Its internally ventilated and drilled discs measure 375 by 36 mm at the front and 310 by 22 mm at the rear. This makes them larger and more stable than in the previous model. Air control elements improve the brakes’ cooling time by 20 percent. This more quickly reduces peak temperatures during hard braking while pedal feel remains the same. In addition, it also reduces brake pad wear, which are 15 percent larger and copper-free. Those who opt for the ceramic brakes can choose between gray, red, or blue brake calipers. Those who prefer the steel version can order red calipers instead of the black ones.
Expressive and unmistakable: exterior and lighting
The design of the new Audi RS 3
is even more dynamic and powerful than that of its predecessor. In the front, the wide RS bumper, the redesigned Singleframe with its distinctive honeycomb grille, and the large air intakes give the compact sports car an expressive appearance. The RS 3 comes standard-equipped with flat, wedge-shaped LED headlights and LED taillights including dynamic turn signal lights. Matrix LED headlights are available as an option, with darkened bezels that feature digital daytime running lights around their outer downturned angles. With its pixel field of 3 x 5 LED segments, it provides an unmistakable look – a checkered flag appears in the left headlight as a dynamic leaving and coming home scene, and the RS 3
lettering appears on the driver’s side. When driving, the checkered flag lights up on both sides.
There is also a new design element behind the front wheel arches: an eye-catching additional air outlet. The rocker panels with black trim have also been redesigned and, in combination with the flared wheel arches, contribute to the expressive look of the new RS 3
. The front axle track has been widened by 33 millimeters compared to the previous model. On the Sportback, the rear axle track has increased by ten millimeters. The RS 3
is standard-equipped with 19-inch cast wheels in a 10-Y spoke design. True racing design is embodied by the optionally available 5‑Y spokes with RS branding. Audi will also mount Pirelli P Zero “Trofeo R” performance semi-slick tires for the first time, if desired. The motorsports-inspired finishing touches include the redesigned RS-specific rear bumper with integrated diffuser and the RS exhaust system with two large oval tailpipes.
The new Audi RS 3
models can be ordered in two exclusive RS colors: Kyalami green and Kemora gray. The roof of the Sedan can also be ordered in the contrasting color Brilliant black for the first time. Individual exterior features, such as the honeycomb grille in the Singleframe, come standard in black – either in a matte or high-gloss finish. The Alu-Optic Trim package is available as an option and accentuates the front bumper, diffuser insert, and window trim. For an even sportier look, the rocker panel inlays are also available in carbon-fiber-reinforced polymer. The same applies to the mirror caps, the tailgate spoiler on the Sedan and the roof edge spoiler on the Sportback.
Genuine racing feeling: the interior
In the interior, too, many elements specific to the RS accentuate its sportiness. The displays appear in the 12.3-inch Audi virtual cockpit plus, which comes standard. It displays the rpms in the form of a bar graph and shows power and torque as percentages. Optionally, the rpm display is available in the new “RS Runway” design. In this case, the values are displayed in the opposite direction in a manner that visually resembles an airplane runway – the highest speed in the foreground and the lowest speed in the background. In addition, the Audi virtual cockpit plus includes displays for g‑forces, lap times and acceleration from 0‑100 km/h, 0-200 km/h, quarter mile, and eighth of a mile.
The RS-specific blinking shift indicator in manual transmission mode changes the rpm display from green to yellow to red, blinking in a manner identical to that used in motorsports, to indicate the ideal time to change gears. The 10.1-inch touch display includes what is referred to as the “RS Monitor,” which displays the coolant, engine, and transmission oil temperatures as well as tire pressures. Also available for the first time for the Audi RS 3
is a head-up display that projects relevant information onto the windshield in the driver's direct line of sight in addition to the shift light indicator.
The genuine racing feeling is further enhanced by the carbon-fiber instrument panel and RS sport seats with RS embossing and anthracite contrast stitching. The seat upholstery is optionally available in fine Nappa leather with RS honeycomb stitching and glossy black, red, or, for the first time, green contrast stitching. RS Design packages in red and green are available to match. They include special floor mats with contrast stitching and RS embroidery, as well as seatbelts with colored edges. The Design package plus includes seat corners in red or green and a colored accents on the air vents.
Everything under control: steering wheel with 12 o’clock stripe and RS Mode button
The RS 3
is standard-equipped with a three‑spoke RS Sport multifunctional leather steering wheel with a flattened bottom. It features built-in, high-quality die-cast zinc shift paddles. Those who opt for the Design package get, in addition to the RS badge, a 12 o’clock stripe for faster indication of the steering wheel position during dynamic driving. Alternatively, a round RS steering wheel is available with hands-on detection, i.e. capacitive grip recognition, for assisted steering functions. Both have the new RS Mode button on the right-hand steering wheel spoke in common. This button can be used to select the Audi drive select modes RS Performance, RS Individual, or the last mode used. In both RS modes, the display of the instruments and the head‑up display has an even sportier look with a blinking shift indicator.
Availability: market launch and pricing
The Audi RS 3 Sportback
and RS 3 Sedan will be available to order in Europe starting in mid‑July 2021. The new RS 3 models will be launched in the fall of this year. The base price for the RS 3 Sportback is set at 60,000 euros, while the RS 3 Sedan is listed at 62,000 euros.
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Discussion Starter · #1,176 ·
The best in its class rolling up to the starting line:
New Audi RS 3 now available to order

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  • Technology highlights: five-cylinder engine, torque splitter, and RS sport suspension plus
  • Highly customizable: new exterior and interior colors available
  • Market launch: this fall at European dealers
The new Audi RS 3 is best in its class in terms of acceleration and top speed. The torque splitter, installed in an Audi for the first time, gives the vehicle maximum agility and optimum stability. Two additional RS driving modes make both fast lap times and controlled drifts on closed-off tracks possible. The new RS 3 is available to order starting today. In Germany, the RS 3 Sportback starts at 60,000 euros, the RS 3 Sedan
at 62,000 euros.


The highly emotional total package offered by the new Audi RS 3
is rooted in its legendary five-cylinder high-performance engine. In the latest generation of the compact sports car, the 2.5 TFSI, boasting 400 hp and 500 Nm, is more powerful than ever. The RS 3 Sportback and the RS 3 Sedan both sprint from zero to 100 km/h in 3.8 seconds. Equipped with the RS dynamics package plus, which includes an adaptive suspension with damper control and ceramic brakes, its top speed hits 290 km/h. This makes the Audi RS 3
the best in its class in terms of acceleration and top speed.
A question of preference: the new RS 3 driving modes
The torque splitter, equipped in an Audi for the first time, enables fully variable torque distribution between the rear wheels. An electronically controlled multiple disc clutch is used on each of the drive shafts for this purpose. During dynamic driving, the torque splitter increases the drive torque to the outer rear wheel with the higher wheel load. Due to the difference in propulsive forces, the car turns into the curve even better and follows the steering angle more precisely. This results in optimal stability and maximum agility – especially when cornering at high speeds. The new technology also makes controlled drifts on closed-off tracks possible – in this case, the torque splitter directs all of the power to only one of the rear wheels, with up to 1,750 newton meters per wheel possible. Audi even developed a driving mode specifically for the RS 3
for this purpose – “RS Torque Rear” – as a drift mode with its own characteristic curve for the torque splitter.
When the newly developed RS Performance driving mode is activated, the torque splitter minimizes understeering and oversteering, thereby delivering a particularly dynamic, sporty ride along the longitudinal axis. This results in earlier acceleration out of corners and thus faster lap times. The RS Performance mode is specially calibrated to the Pirelli P Zero “Trofeo R” semi-slick tires, which are optionally available factory-mounted for the first time. In its standard configuration, the RS 3
sports 19-inch wheels in a 10-Y spoke design with 265/30 tires at the front and 245/35 tires at the rear.
Highly customizable: new exterior and interior colors available
The new RS 3 models
offer a wide range of colors. In addition to Kyalami Green and Turbo Blue, customers can select from the metallic finishes Kemora Gray, Mythos Black, Glacier White, Tangor Red, and Python Yellow as well as the Daytona Gray pearlescent finish. The roof of the Audi RS 3 Sedan
can also be ordered in the contrasting color Brilliant Black for the first time.
In the interior, the carbon-fiber trim in the instrument panel and RS sport seats with RS embossing and diamond quilting add to the racing feel. The seat upholstery is optionally available in fine Nappa leather with RS honeycomb stitching and glossy black, red, or, for the first time, green contrast stitching. RS Design packages in red and green are available to match. They include special floor mats with contrast stitching and RS embroidery as well as seatbelts with colored edges. The Design package plus includes seat corners in red or green and colored accents on the air vents.
First Audi with head-up display featuring blinking shift indicator
In the interior, the driver gazes upon the Audi virtual cockpit plus, featuring the RS Runway design for the first time. This setting displays RPMs in the opposite direction in a manner that visually resembles an airplane runway – the highest number of rotations in the foreground and the lowest in the background. In addition, the Audi virtual cockpit plus includes displays for g-forces, lap times, and acceleration from 0 – 100 km/h, 0 – 200 km/h, quarter mile, and eighth of a mile. The 10.1-inch touch display in the center console also displays the temperatures of the coolant, engine oil, and transmission oil, as well as the pressure of all four tires. Also available for the first time for the Audi RS 3
is a head-up display that projects relevant information onto the windshield in the driver’s direct line of sight in addition to a blinking shift indicator.
Market launch and pricing
The Audi RS 3 Sportback
and the RS 3 Sedan are now available to order in Europe. The new RS 3 models will be launched in the fall of this year. The base price for the Audi RS 3 Sportback is set at 60,000 euros, while the Audi RS 3 Sedan
is listed at 62.000 euros.
 

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Discussion Starter · #1,177 ·
Q4 e-tron series adds new all-wheel-drive model:
Q4 45 e-tron quattro now available to preorder

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Audi Q4 45 e-tron quattro
  • with 195 kW* rounds out drive system portfolio
  • Customers can now order Q4 Sportback 40 e-tron
  • with a range of up to 534 km (WLTP)
  • All Q4 e-tron models certified as “carbon-neutral products”
The Audi Q4 e-tron and Q4 Sportback e-tron are the first compact electric SUVs from the brand with the four rings. Following their launch in April, two new versions have been added to the range – the Q4 Sportback 40 e-tron, the model with the longest range in the series, and an all-wheel-drive version, the Q4 45 e-tron quattro
– both of which are available to order now.


An intelligent drive system for powerful performance
The Q4 e-tron models do not emit any carbon on the road and combine the space and comfort of a luxury car in the compact class with a range that is suitable for everyday use. At up to 534 kilometers (WLTP), the Q4 Sportback 40 e-tron
offers the most range out of all of Audi’s electric models. The new all-wheel-drive model also boasts a range of up to 490 kilometers (WLTP), making it perfectly suitable for everyday use as well. The two versions are available to order now, with the Q4 Sportback 40 e-tron starting at a base price including VAT of 49,500 euros and the Q4 45 e-tron quattro
listed at 50,900 euros.
In the Q4 Sportback 40 e-tron
, the rear axle is powered by an electric motor that delivers 150 kW (204 PS). The new quattro version
uses two electric motors for its electric all-wheel drive. Together they deliver 195kW* (265 PS) of maximum power – enough for a sprint from zero to 100 km/h in 6.9 seconds and a top speed of 180 km/h, which is electronically limited.
Carbon neutrality certified by TÜV NORD: Q4 e-tron models officially have “net-zero carbon footprint”
Audi manufactures the Q4 e-tron and the Q4 Sportback e-tron with net-zero carbon emissions – and this has now been officially confirmed through their successful certification as “carbon-neutral products” by the independent auditing company TÜV: “Audi ensures that carbon emissions along the supply chain, throughout the production process, and in logistics, among other areas, have been proportionately avoided or reduced through the use of electricity from renewable sources. This explicitly includes the production of the vehicles’ high-voltage battery.
In addition, Audi goes further by offsetting unavoidable CO2-equivalent emissions through its support for internationally recognized carbon offsetting projects,” TÜV NORD confirms in the successful certification.
The production facility in Zwickau exclusively sources green power for production, and the battery cell suppliers are also under an obligation to only use energy from renewable sources in their production processes. Emissions that cannot currently be avoided are offset via carbon credits that fund climate change mitigation projects. These are certified by the non-profit organizations The Gold Standard or Verified Carbon Standard.This makes it possible to achieve complete carbon neutrality over the vehicle’s entire life cycle when it is simultaneously charged with green power during the utilization stage.
Furthermore, Audi works with its suppliers to systematically promote responsible practices in all of its vehicle projects. The company has been auditing its business partners using a sustainability rating developed in-house since 2017 in order to guarantee that production is carried out in a way that conserves resources and complies with social standards.
Convenient charging with the e-tron Charging Service
The Q4 e-tron models are extremely versatile vehicles that are ideal for everyday use. In addition to a large amount of interior space, a high level of comfort, and a range suitable for traveling long distances, drivers also benefit from rapid charging speeds. In the best-case scenario, it only takes ten minutes at a charging station to achieve a range of around 130 kilometers (WLTP).
Users of the e-tron Charging Service can now select from around 250,000 charging points in 26 European countries, including 5,841 HPC fast-charging stations. This is a huge success and a milestone when considering the fact that the charging service only launched in February 2019 with 72,000 charging points in 16 countries. Since then, not only has the number of charging points almost quadrupled, but the share of fast-charging stations has also grown significantly.
On the Transit plan, Q4 e-tron buyers do not have to pay a monthly fee for the entire first year. Moreover, they benefit from preferential terms within the IONITY network – charging costs only 31 cents per kilowatt-hour, which is roughly equivalent to the cost of charging at home in Germany. Audi owners can also easily charge their vehicles abroad without any worries, as they always pay the standard price for the country in question, depending on the charging speed – without any additional roaming fees. In other words, foreign users traveling through the country are charged at the same rates as local residents.
When looking for the nearest charging station, the myAudi app or the Audi navigation system are both helpful tools. In addition to route planning, the myAudiApp can activate supported charging points and provides information about the status of the charging station in advance. Alternatively, the charging process can also be started using the Audi charging card. Identification and billing are handled automatically in the background. In addition, the app shows the car’s current charging status.

* Maximum power determined in accordance with UN GTR.21.
The power output available in individual driving situations depends on variable factors such as ambient temperature, charging/temperature/conditioning status or physical ageing of the high-voltage battery.
Any deviations from the parameters specified above in particular can lead to reduced power output.
The power output currently available is displayed on the vehicle’s power meter.
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Discussion Starter · #1,178 ·
Save the date: the online world premiere of the Audi skysphere concept
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  • Electric roadster showcases vision of the future of progressive luxury
  • New interactive space in the interior: vehicle becomes experience device
  • Digital presentation at “Celebration of Progress” on August 10
Audi is unveiling its skysphere concept, the first member of a new family of three concept cars that the brand with the four rings is using to showcase its vision for the future of progressive luxury. The electric-powered, convertible roadster reveals what the future holds for Audi design. The interior becomes an interactive space, the vehicle an experience device – embedded into a digital ecosystem. The world premiere will be taking place on August 10, 2021, as part of a digital event.


Audi will be presenting the skysphere concept virtually at the “Celebration of Progress” on August 10, starting at 7 p.m. CEST. During the online broadcast, Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG, will provide a look at how Audi is driving the brand’s transformation and shaping the world of premium mobility. Head of Audi Brand Henrik Wenders will explain the focus on the interior concept and the holistic digital ecosystem for a new onboard vehicle experience. Audi is calling this newly designed vehicle interior that surrounds the passengers the “sphere.” Audi designer Gael Buzyn will offer insights into the design process and explain the details of the Audi skysphere concept at the world premiere from the company’s recently opened design studio in Malibu.

In addition, the “Celebration of Progress” will broadcast on the following channels:
  • progress.audi (German, English, Spanish, French)
  • The Audi (English), Audi Germany (German), Audi France (French), and Audi Spain (Spanish) YouTube channels
  • The AUDI AG LinkedIn page (English)
  • Audi China channels (Chinese)
 

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Audi skysphere concept – the future is wide open
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  • Audi transforming the vehicle into platform for captivating experiences
  • Electric-powered luxury roadster
  • Redefining progressive luxury
Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow. With it, the brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.


The Audi skysphere concept shows how the brand is redefining luxury in the future – it’s no longer just about driving. The concept car was designed with the clear objective of offering its occupants captivating and world-class experiences.
To give passengers the maximum amount of freedom, the Audi skysphere concept was designed for two different driving experiences: a grand touring experience and a sports experience. This makes use of a spectacular technical detail – the variable wheelbase. Electric motors and a sophisticated mechanism with body and frame components that slide into one another make it possible to vary the wheelbase itself and the exterior length of the car by 250 millimeters. At the same time, the vehicle’s ground clearance is adjusted by 10 millimeters to enhance comfort and driving dynamics.
With the touch of button, the driver can take advantage of their freedom and choose their own driving experience– either they pilot their 4.94-meter-long e-roadster themselves in “Sports” mode with a reduced wheelbase, while the rear-wheel steering ensures that the vehicle remains extremely agile despite its dimensions. Or they can choose to be chauffeured around in a 5.19-meter GT in the autonomous “Grand Touring” driving mode while enjoying the sky and the scenery, maximum legroom, and the services offered by a seamlessly integrated digital ecosystem.
In this mode, the steering wheel and pedals move into an invisible area; the feeling of space in the concept car opens up completely new realms of possibility for such a sporty convertible. Meanwhile, the Audi skysphere automatically keeps an eye on the road and traffic with its sensor system and drives the occupants safely to their destination.
Similar to how the interior design offers a new, contemporary interpretation of luxury, digitization and the ecosystem open up unprecedented levels of freedom and worlds of experience for the vehicle’s passengers. Thanks to Audi’s own services and the ability to integrate digital services, the possibilities are nearly endless. In addition, the passengers can share their experience on the road with friends via social media, with images of the interior and the surrounding area. The vehicle also takes care of everyday tasks that go beyond the ride itself. For example, the autonomous Audi skysphere concept picks up its passengers with information about their current destination and independently handles parking and charging.
Audi skysphere to be unveiled on its home turf in California
The Audi skysphere concept will make its public debut on August 13, 2021, as part of Monterey Car Week – on the legendary fairways of the Pebble Beach golf course. This means the vehicle’s unveiling in California is taking place more or less on its home turf. This is because the concept car was conceived and designed at the Audi Design Studio in Malibu, just a stone’s throw away from the Pacific Coast Highway, the legendary coastal road that connects the suburbs of Los Angeles with northern California. Studio manager Gael Buzyn and his team are the creative minds behind the project. A legendary classic model from the company’s own history – the Horch 853 roadster – served as the inspiration for the new groundbreaking model. The impressive convertible, which is also around 5.20 meters in length, was not only the definition of modern luxury in the 1930s, but also won the Concours d’Elegance in Pebble Beach in 2009.
But the visual inspiration from its predecessor is limited to the concept car’s dimensions and typical proportions with a rather compact cabin and long front end. A look under the hood of the Horch reveals an imposing straight-eight engine with a displacement of 5 liters. The Audi skysphere, on the other hand, mainly has electric drive components between the front axle and the windshield, such as the charger and the DC/DC converter, plus the actuators and electronic and mechanical components for the adaptive wheelbase. It also features a spacious trunk filled with two golf bags specially designed for the concept car.
The drive system: 465 kW of power
“New technologies like electrification, digitalization, and autonomous driving gave us the opportunity to create an experience that goes way beyond the one that typical roadsters offer today,” said design project manager Gael Buzyn.
An electric motor positioned on the powered rear axle is responsible for delivering power to the wheels of the Audi skysphere. A total of 465 kilowatts of power and 750 Newton meters of torque have an easy time with the roadster, which only weighs around 1,800 kilograms. The weight distribution of around 60 percent on the powered rear axle results in ample traction and acceleration from 0 to 100 km/h in just four seconds, if required.
The Audi skysphere’s battery modules are primarily positioned behind the cabin – an ideal configuration for the vehicle’s center of gravity and agility. Further modules can be found between the seats in the center tunnel of the skysphere interior – another position chosen in favor of vehicle dynamics. The battery’s capacity is expected to be more than 80 kWh, giving the car a range of more than 500 kilometers according to the WLTP standard, at least in the economical GT mode.
The chassis: rear-wheel steering and adaptive air suspension
The vehicle features double wishbone axles in the front and the rear. The upper and lower wishbones are forged or cast from aluminum. Steering takes place via a steer-by-wire system that controls both the front and the rear wheels. Because the system is not mechanically connected to the front axle, the driver can select different steering ratios and steering settings – all at the touch of a button. This allows the steering to be adjusted from extremely direct to comfortable, but also from high self-aligning forces to minimal self-aligning forces, for example when parking. The rear-axle steering and adaptive wheelbase also contribute to the car’s small turning radius.
A long-established Audi chassis technology ensures that the suspension delivers the necessary level of versatility – the latest evolutionary stage of Audi’s adaptive air suspension has been implemented in the concept car and features three independent air chambers to provide a comfortable base suspension. Individual chambers can be deactivated for a more sporty ride with fast acceleration. The result is that the characteristic curve of the spring becomes more progressive, reducing roll and pitch to a minimum. Lowering the body by 10 mm reduces aerodynamic drag – particularly relevant when driving long distances.
The Audi skysphere’s active suspension plays a key role in the versatility of the car’s handling characteristics. When simply coasting along, the individual wheels are selectively raised or lowered to compensate for unevenness and undulations in the road surface – the result of a symbiosis between the navigation system’s digital predictions and the active chassis’ sophisticated control and actuation systems. Mounted on aerodynamically styled 23-inch alloy rims, the 285/30 tires strike a perfect balance between suitability for long-distance trips thanks to minimal rolling resistance and a sporty, active driving style with high longitudinal and lateral acceleration.
The exterior: reverence without retro
When it comes to their footprint – 5.23 meters in length versus 5.19; a width of 1.85 versus 2.00 meters – it is easy to see the similarity between the legendary Horch 853 convertible and the Audi skysphere. A striking difference, on the other hand, can be found in their height – the legendary Horch, with its iconic design, towered up to 1.77 meters depending on the body shape, while its autonomous descendant, the Audi skysphere, ducks down to the road in Sport mode at 1.23 meters flat, with an optimized center of gravity and aerodynamics. The concept car pays its respects to the classic model without merely remaining a retro imitation.
After all, apart from its dimensions, it’s the lines that make a real difference. With its wide curved and flared wheel arches typical of the brand, the skysphere emphasizes the wide track – a visible indication of its dynamic talents. Viewed from the side, the proportions are impressive with a long hood and – especially at the front – a short overhang. The surfaces of the wheel arches and front hood are organically curved. The rear end was developed in a wind tunnel and combines elements of a speedster and a shooting brake with large glass surfaces in a traditional streamlined design. Two overnight bags designed specifically for the Audi skysphere find space under the glass, and are held in place with straps that are stretched in a crosswise pattern.
The front end – although no longer serving as a radiator grill – clearly features the brand’s typical Singleframe and the three-dimensionally designed, illuminated emblem with the four rings. The entire Singleframe and also the adjacent surfaces on the sides are designed with white LED elements to literally act as a stage for visual effects – both functional effects as well as moving welcome sequences when the vehicle is opened and closed.
Gentle dimming and a structured, rhythmically pulsating light produce an elegant effect. The daytime running lights in the side front sections, in turn, give the lighting units a resolute, focused “gaze.” If the wheelbase is changed, the LEDs in the front and rear display a specially composed dynamic sequence.
The rear end is also dominated by a digitally controlled LED surface that extends across the entire width of the vehicle. Countless red LEDs are scattered like rubies across the vertical rear surface. Reflections create dynamic lighting and shadow effects when the lighting units are switched on and off.
Upon changing the wheelbase and thus the operating mode from GT to Sport, the light signature also changes and sends a clear indication of the changed character of the Audi skysphere concept, particularly in the area around the Singleframe.
A characteristic feature of the side view are the rocker panels, which seem to protrude into the rear wheel arch – a necessary feature when varying the wheelbase actually pushes it backwards. The rocker panel is attached to the front end of the car, and as it moves, the panel also slides to the rear under the fixed door. In the process, the wheelbase is reduced from the standard size of an A8 L to the significantly more compact size of the curve-compatible Audi RS 5 – 25 centimeters make all the difference. And not just technically, but also visually and, above all, in terms of the driving experience.
There’s no doubt that the Audi skysphere concept has two personalities – a GT and a luxury sports car. The key differences, however, can only be enjoyed in the interior, because here, behind the rear-hinged and wide-opening doors, the Audi skysphere offers highly contrasting experiences.
The interior: two spheres of experience in one
When it comes to the three upcoming concept cars Audi skysphere, Audi grandsphere, and Audi urbansphere, the brand is placing the space that surrounds the passengers (“sphere”) and which becomes an experience for them – the interior – at the center of its designs. This is because all three vehicles are designed for level 4 autonomous driving – meaning that in certain defined road and traffic situations, the driver can delegate complete responsibility to the car and no longer has to intervene.
As a result, control elements such as the steering wheel and pedals can be swiveled into an invisible position and thereby completely removed from the interior. And passengers, including the one in the front left seat, can enjoy a new form of freedom – the freedom to relax in the open air, enjoy the scenery and the wind, or interact with the Internet and the world thanks to the connection with the digital ecosystem in the Audi skysphere.
Free of controls, the interior appears as a light, spacious environment, inspired in many areas by the Art Deco universe. The comfortable seats boast the visual elegance of designer furnishings, yet they fulfill the functions of an car seat in driving mode without any compromises – side support and safety features are part of the package. They are upholstered in sustainably produced microfiber fabric and, thanks to their variable position in the interior, offer the kind of freedom to move and legroom that can otherwise only be experienced when flying first class on an airplane. Environmentally certified eucalyptus wood and synthetically produced imitation leather are other sustainably manufactured materials that contribute to creating an unparalleled experience in the vehicle’s interior.
Should the Audi skysphere concept be used in driver-operated mode, then the interior transforms into an ergonomically perfect driving machine cockpit. Together with the chassis and body, the instrument panel and the monitor panel on the center console also move to the rear. The driver finds all the controls, including the steering wheel and pedals, in the position that best suits them.
Large touch monitor surfaces – 1415 mm wide, 180 mm high – on the dashboard and in the upper area of the center console are used to operate the vehicle and infotainment systems. In Grand Touring mode, this can be used to display content from the Internet, video conferences, or streamed movies. Small touch panels in the doors are used to operate the air conditioning.
A high-quality sound system – befitting of this luxury convertible – delivers concert hall audio quality even when the vehicle is in motion. The speakers are hidden behind the door panels; a few more in the rear interior wall even produce surround sound. The shape of the headrests prevents turbulence and also annoying wind noise.
The vehicle experience: luxury without limits
Audi skysphere, Audi grandsphere, and, coming in 2022, Audi urbansphere are the three concept cars that the brand with the four rings is using to showcase its vision of progressive luxury. In the process, Audi is creating a vehicle experience that goes far beyond the purpose of merely spending time in a car to get from point A to point B, and even far beyond the driving experience itself.
These concept cars feature a new design that ultimately reimagines the interior, the passenger compartment, as the center of the vehicle and no longer subordinates the passenger experience to the requirements of the technology. This is reflected in the variable layout of the interior, the disappearance of the controls, and the sheer expanse of the cabin. In Grand Touring mode, this not only allows both passengers to enjoy a smooth and pleasant journey, but also combines it with new service offerings. These can be used to access a variety of service options related to the current trip – such as designing a spectacular scenic route, as well as restaurant or hotel options.
Customized infotainment options are also available, such as linking the on-board streaming service to music and video providers used at home. And in a further step, Audi also aims to provide personalized and exclusive options for users of its luxury cars in the future – such as concerts, cultural events, or even sporting events that are only available upon special invitation. In this way, a vehicle like the Audi skysphere concept will become a platform for experiences that expand horizons beyond the mere ride in just a few years.
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