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One year of the Audi CO2 program:

reduction potential of 1.2 tons of CO2 per car identified

  • 50 measures worked out with suppliers in 30 workshops: successful first year for the “CO2 Program” at Audi Procurement
  • Focus on aluminum, steel and battery materials
  • Board of Management Member for Procurement Bernd Martens: “We are creating more transparency in the supply chain.”

The consistent electrification of the product range means that a large proportion of the CO2 emissions are no longer accounted for by cars’ exhaust systems, but by the supply chain and in upstream production processes. Together with its suppliers, therefore, Audi is developing measures to reduce CO2 emissions that take effect already in that phase. The focus of the CO2 program is on particularly energy-intensive materials used in production, such as aluminum, steel and battery components.

In 30 workshops with suppliers, 50 measures have so far been developed with the potential to reduce CO2 per car by 1.2 tons. Specific potential for CO2 reductions exists in closed material cycles, successive increases in secondary materials, the use of recycled materials in plastic components and the use of green electricity. For future orders, Audi intends to agree with its suppliers on the implementation of these measures, which are to be fully effective by 2025. The use of green power has been an integral element of supplier agreements with manufacturers of high-voltage battery cells since 2018. The company analyses the effectiveness of these measures on the basis of lifecycle analyses and has them certified by independent third parties. Audi plans to conduct further workshops next year in order to identify additional potential. The comprehensive program includes sub-suppliers as well as direct suppliers.

Bernd Martens, Board of Management Member for Procurement and IT at AUDI AG, says: “Already in the first year of the CO2 Program, we identified 50 concrete measures with our partners that contribute to the consistent decarbonization of our company. We are also creating more transparency in the supply chain.”

As the first step, Audi is focusing on aluminum, because the production of this material consumes a lot of energy. Audi has launched several innovations to make progress here.

Audi introduced the so-called aluminum closed loop at its Neckarsulm plant in 2017. The aluminum-sheet offcuts produced in the press plant are returned directly to the supplier, where they are prepared and reprocessed. Audi then uses the new aluminum sheets produced in this way in its production. On balance, Audi reduced CO2 emissions by about 90,000 tons in this way in 2018 alone. In the future, Audi will roll out the aluminum closed loop at other plants.

With a view to the economical use of resources, Audi is also currently examining the possibility of increasing the proportion of components made of secondary aluminum. In addition, the company is sensitizing its direct suppliers to the use of renewable energy in the production of components also at the sub-supplier level.

Audi requires its battery-cell suppliers to use green electricity in cell production. This requirement is a fixed and binding component of all new orders for the supply of high-voltage battery cells. Before an order is placed, suppliers must submit an appropriate green-power concept.

Audi intends to make its contribution to achieving the Paris climate targets. The company is pursuing the ambitious, self-imposed vision of working towards CO2 neutrality on balance by 2050. To achieve this goal, Audi is starting at the beginning of the value chain and in 30 workshops with suppliers since 2018, has identified a total of 50 measures with a reduction potential of 1.2 tons of CO2 per car.

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Discussion Starter #1,082
Where Innovation happens:

Experts discuss ideas for future mobility at the MQ! Innovation Summit in Beijing

  • MQ! Innovation Summit for the first time in China
  • Gaby-Luise Wüst, President of Audi China: “The future is being made in China”
  • Innovative ideas and future mobility solutions elaborated in 13 workspaces
Under the motto #neverstopquestioning, Audi has gathered pioneers, visionaries and technical experts from all over the world in Beijing for the third MQ! Innovation Summit. The core question remains: Is there a mobility quotient (MQ), similar to an IQ? In what way could the MQ be measured? How will sustainable mobility be defined in the future? And how might we decode the Chinese customers’ needs for electric mobility? These are only some of the questions that 600 participants, external keynote speakers and internal experts discussed during the last two days.

“The future is being made in China, which is why we have brought the MQ! to Beijing,” says Gaby-Luise Wüst, President of Audi China“. Audi and China share the same spirit of curiosity. This passion for constant learning generates the energy that drives innovation and transformation.”

External keynote speakers gave significant impulses for an intense discussion related to different aspects of a sustainable society. Rethinking our relationship to mobility was at the forefront of everyone’s minds:

Dr. Kai-Fu Lee, Chairman & CEO of Sinovation Ventures, explored the different dimensions of artificial intelligence. Concerning the future of mobility, he stated: “The three big changes in the future for cars will be: ride sharing, electrical vehicles and autonomous driving. With autonomous driving we will save up to nine percent of total human time on earth.”

Peggy Liu, Founder and Chairperson of JUCCCE (Joint US-China Collaboration on Clean Energy), talked about sustainable mobility in Chinese cities. “Over 30 cities in China will be completely electrified in public transport by 2020.”

Caritta Seppä, COO and co-founder of Tespack, a startup that provides mobile energy solutions: “We are cooperating also with the Audi Environmental Foundation. Together we are bringing energy to remote regions and we are empowering rescue workers and people working in further regions in a more sustainable way.”

The material of all keynotes, panel discussions and workspaces is available at and also on Facebook at “The Mobility Quotient.”

Audi established the MQ! Innovation Summit three years ago in order to discuss the mobility quotient (MQ) as a measure of the mobility of a person or organization with experts from the fields of business and science. #neverstopquestioning has been the guiding principle ever since the first MQ! Summit in 2017. This year, for the first time, MQ! was hold in China, at the Phoenix International Media Center in Beijing.

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Discussion Starter #1,083
Record-breaking figure for Audi in November:

Deliveries up 23.1 percent to around 163,350 cars

  • North America and China close month with new records
  • Worldwide around 1,669,600 units since January, beating last year’s figure
  • Hildegard Wortmann, Member of the Board of Management for Sales and Marketing: “Our model initiative

AUDI AG delivered around 163,350 cars (+23.1%) to customers worldwide last month, more than ever before in a single month of November. Apart from the strong growth in Europe (+33.0%), which is still due to prior-year effects, record figures in the core regions of North America (+17.3%) and China (+16.8%) contributed to the new record-breaking figure. In turn, the company also exceeded the prior-year cumulative figures for the first time since the start of the year: From January through November the brand with the Four Rings delivered around 1,669,600 premium automobiles (+0.7%).

“Our model initiative is gaining traction globally at the year-end,” says Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG. “North America has been reaping the benefits of the full availability of the new Audi Q3 for the past few months; the two electric models, the Audi e-tron and Audi Q2 L e-tron*, as well as the Audi Q8 bolstered our portfolio in November in China. Despite the increasingly difficult environment, we therefore still expect our deliveries to customers to perform robustly and to see slight growth for 2019 as a whole.”

Deliveries in Europe increased to around 707,650 cars since January, a year-on-year increase of 2.2 percent. The sharp increase of 33.0 percent to around 58,300 units in November is once again also down to prior-year effects associated with the WLTP switchover and model changeovers. In Germany, Audi handed over 19,526 cars to customers in November, an increase of 24.3 percent. Deliveries rose 4.1 percent to 253,443 cars since January. The Audi Q3 (23,303 cars, +67.7%), the Audi A6 (41,899, +18.4%) and the Audi Q8 (5,751 cars, +131.2%) contributed positively to growth in the domestic market.

The North America region saw deliveries increase in November to a new record-breaking figure of 25,230 cars (+17.3%), with around 241,100 vehicles delivered to customers (-3.3%) since the start of the year. In the United States, deliveries increased by 20.7 percent to 20,618 cars in November. Audi delivered 198,261 cars in the United States since January, almost on a par with the prior-year figure (-1.1%). Deliveries in Canada were once again up in November (3,416 cars, +4.4%), with the company delivering 31,829 cars (-10.0%) since the start of the year. Both countries generated strong demand in November for the new Audi Q3, which went on sale in July, (USA: 2,497 cars, +256.7%; Canada: 929 cars; +231.8%) along with the new Audi Q8, which remains market leader in its segment.

In China, 67,402 cars delivered (+16.8%) in November set a new record-breaking figure. Cumulative deliveries were up 3.5 percent to 618,596 units. Growth was driven in part by the high demand for the A6 L (16,559 cars; +9.3%). The Audi Q2 L was also introduced in China as an all-electric model in November. Apart from the locally produced Audi Q2 L e-tron, the Audi e-tron also went on sale in China in the middle of last month.

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Luxury, space and efficiency: The Audi Q7 TFSI e quattro

  • 3.0 TFSI engine and powerful electric motor, electric range of up to 43 kilometers
  • Two power levels, top-of-the-line version with 335 kW and 700 Nm of system torque
  • Intelligent hybrid management for high levels of efficiency and driving pleasure
Step by step, Audi is putting its new electrified models on the road. Presales of the Q7 TFSI e quattro (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.9–21.9; combined CO2 emissions in g/km*: 69–64) have just started in Germany and other European countries. The SUV, whose plug-in hybrid drive combines a three-liter V6 gasoline engine with a powerful electric motor, is available in two power levels. The top-of-the-line version offers a system output of 335 kW (456 PS) and 700 Nm (516.3 lb-ft) of system torque (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.9–22.2; combined CO2 emissions in g/km*: 69–64), while the second version delivers 280 kW (381 PS) and 600 Nm (442.5 lb-ft) (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.4–21.9; combined CO2 emissions in g/km*: 69–64).

* Information on fuel consumption and CO2 emissions as well as efficiency classes in ranges depending on the tires and alloy wheel rims used.
** The collective fuel consumption values of all models named and available on the German market can be found in the list provided at the end of this MediaInfo.

The electrification initiative at Audi is in full swing. Four new models with plug-in hybrid drive – in the Q5, A8, A6 and A7 Sportback model lines – will debut on the European market in the second half of 2019 alone. The new Q7 TFSI e quattro** continues this series. The plug-in hybrid SUV bears the “TFSI e” logo.

Two power units and a quattro drivetrain: drive and transmission

Like every plug-in hybrid model, the Audi Q7 TFSI e quattro** relies on the power of its two hearts. One of the brand’s most modern engines serves as the combustion engine – the 3.0 TFSI. The turbocharged, refined V6 delivers an output of 250 kW (340 PS) and 450 Nm (331.9 lb-ft) of torque. It is certified according to the Euro 6d-TEMP emission standard and is fitted with a gasoline particulate filter as standard. A permanently excited synchronous motor (PSM), which is characterized by a high power density and compact design, serves as the electric motor. The PSM, which delivers a peak output of 94 kW and 350 Nm (258.1 lb-ft) of torque, is integrated in the housing of the eight-speed tiptronic. Together with the coupling, which connects the combustion engine to the drivetrain, it forms what is known as the hybrid module.

The power for the electric motor is supplied by a liquid-cooled lithium-ion battery that is positioned under the luggage compartment floor and provides an energy capacity of 17.3 kWh at a voltage of 308 volts. Its 168 prismatic cells are divided into 14 modules that lie on top of each other on two levels. The battery cooling system, which also covers the charger, forms a separate low-temperature circuit. If necessary, it can be connected to the coolant circuit for the air conditioning system or the second low-temperature circuit, which cools the electric motor and power electronics. It converts the direct current from the high-voltage battery (HV) into three-phase current to power the electric motor. During recuperation, the electric motor functions as an alternator and feeds direct current back to the lithium-ion battery.

A quick and smoothly shifting eight-speed tiptronic transfers the forces of the two motors via the quattro drivetrain to all four wheels. It is equipped with an electric oil pump that ensures lubrication in all operating states. The core of the quattro permanent all-wheel drive is a center differential with purely mechanical regulation that distributes the torque between the front and rear axles at a ratio of 40:60 in normal driving operation. When required, it transfers the majority of it to the axle with the better traction.

Two power levels: the Q7 60 TFSI e with 335 kW and the Q7 55 TFSI e with 280 kW

The different designs of the electric motor allow Audi Q7 TFSI e quattro** customers to choose between two power levels that differ in terms of their boost strategy, for example. The Q7 60 TFSI e quattro** achieves a system output of 335 kW (456 PS) and has a system torque of 700 Nm (516.3 lb-ft) (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.9–22.2; combined CO2 emissions in g/km*: 69–64) – that’s 250 Nm (184.4 lb-ft) more than the TFSI generates alone. When both power units work together in boost mode, it accelerates from 0 to 100 km/h (62.1 mph) in 5.7 seconds and reaches an electronically limited top speed of 240 km/h (155.3 mph). Up to speeds of 135 km/h (83.9 mph) the electric motor can generate the drive alone. The Q7 55 TFSI e quattro** delivers 280 kW (381 PS) and a system torque of 600 Nm (442.5 lb-ft) (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.4–21.9; combined CO2 emissions in g/km*: 69–64). It sprints to 100 km/h (62.1 mph) in 5.9 seconds. The electric motor can also generate the car’s drive alone up to a speed of 135 km/h (83.9 mph), and a speed of 240 km/h (155.3 mph) can be reached in cooperation with the combustion engine.

In electric operation, both Q7 variants achieve the same range of up to 43 kilometers in accordance with the WLTP procedure. In many countries and cities, their owners can benefit from tax advantages or even enjoy local traffic privileges such as free parking or driving in the bus lane. In Germany, both plug-in hybrid models benefit from the company car regulation for electric cars: The vehicle is taxed only at a flat rate of 0.5% of the gross list price.

For maximum efficiency: the predictive operating strategy

Whether you are driving short or long distances, in the city, on country roads or the highway: The hybrid management of the Audi Q7 TFSI e quattro** choses the optimum operating strategy for each journey automatically. It is designed such that drivers can cover a large section of their daily journeys on electric power. The “EV” soft key in the lower of the two MMI displays allows them to decide whether and how they want to adjust the interaction of the two power units at any time.

The SUV starts in fully electric “EV” mode. A loudspeaker in the right wheel arch emits a synthetic e-sound to warn pedestrians and cyclists in city traffic. In accordance with the EU guidelines, this acoustic vehicle alerting system (AVAS) can be heard clearly up to 20 km/h (12.4 mph) and gradually fades out as the speed increases. The gasoline engine is activated only when the driver depresses the right-hand pedal, the “active accelerator pedal,” beyond a specific level of resistance.

“Hybrid” mode offers two operating modes: “Auto” and “Hold”. In “Auto” mode, the predictive operating strategy is activated automatically when route guidance is started in the standard MMI navigation plus. The battery charge is spread intelligently along the route, with large electric portions in the city and in stop-and-go traffic. In most cases, the TFSI engine accelerates the vehicle and the electric motor provides support as needed. When accelerating from low rotational speeds, for example, it bridges those tenths of a second that the turbocharger needs to build up pressure, ensuring that the drive has a very spontaneous response. Generally speaking, the predictive operating strategy endeavors to drive as far as possible on electric power and to use the available battery charge completely by the time the destination is reached.

A different strategy is used in “Hold” mode: In this case, the battery’s existing state of charge is kept at the current level with just minimum fluctuations. This is done by recovering brake energy, i.e. recuperation and shifting the load point – in other words, by means of targeted interventions in the management of the 3.0 TFSI. Following a long-distance journey that is driven the conventional way, for example, this allows the subsequent urban drive to be covered on purely electric power, i.e. without emissions and nearly silent.

The vehicle’s operating strategy plans the management of the drives and uses a variety of data, always with the aim of optimizing ride comfort and reducing the energy consumption and CO2 emissions. When it comes to planning long-distance journeys, it takes the length and profile of the route as well as online traffic information and the driver’s driving style into account. In the short-term forecast, which runs in parallel, the standard predictive efficiency assist (PEA) system contributes information from the immediate environment taken from the navigation data, for example speed limits, types of roads and uphill and downhill gradients. The data from the camera and radar that monitor the traffic ahead is also included here.

Even greater efficiency: freewheeling and recuperation

The phases in which the driver takes their foot off the accelerator pedal are also important for the efficiency of the Q7 with plug-in hybrid drive. The PEA takes over the regulation in such situations. In addition to the navigation data, it also takes the distance to the car in front into account and then decides between freewheeling with the TFSI switched off (“gliding”) and recuperation, i.e. the recovery of kinetic energy and its conversion into electric energy. In overrun mode, the Q7 TFSI e quattro** can recover up to 25 kW of power and feed it back to the lithium-ion battery.

When operated as an alternator, the electric motor performs all light and medium brake applications up to 0.3 g, which make up more than 90% of all deceleration processes in everyday customer operation. The hydraulic wheel brakes are activated only in the case of heavier deceleration processes. Thanks to sophisticated fine tuning, the transition, also known as “blending,” between the electric and hydraulic brakes is virtually imperceptible; the brake pedal always provides good feedback and can thus be modulated precisely. During a brake application, the hybrid SUV achieves a recuperation power of up to 80 kW.

When the optional adaptive cruise assist including the radar cruise control is active, the PEA assists the driver not only with decelerating but also with fuel-efficient acceleration. If it is switched off, the driver receives prompts that indicate when it would be sensible to take their foot off the right-hand pedal. The driver feels an impulse in the active accelerator pedal and sees information displayed in the Audi virtual cockpit (standard) and on the head-up display (optional). Detailed symbols, e.g. for intersections, town signs and vehicles driving in front, explain the reason for the reduction in speed.

In the Audi virtual cockpit and on the display of the standard operating system MMI touch response, the driver can view a variety of information on electric driving: power meter, range and the current energy flows of the two drive units. As the central display element, the power meter provides information on the maximum electric performance as well as coasting or braking recuperation, for example.

Up to seven ride characters: the Audi drive select system

In addition to the “EV” soft key, the driver of the Audi Q7 TFSI e quattro** can influence the ride character at a second level: the Audi drive select system. The driver can use the ride profiles “comfort,” “efficiency,” “auto,” “dynamic,” “individual,” “allroad” (with the optional adaptive air suspension) and “offroad” to influence the setup of the drive, air spring suspension and steering.

Depending on the settings, the way in which the drives work together changes when the driver depresses the accelerator pedal. In the “dynamic” profile of Audi drive select and in transmission mode “S,” the electric motor supports the 3.0 TFSI with a pronounced boost function for high levels of dynamism and agility. When the foot is taken off the accelerator pedal, freewheeling is blocked in this setting; the electric motor thus recuperates whenever the foot is taken off the right-hand pedal.

Sporty character: the Q7 60 TFSI e quattro

The Audi Q7 60 TFSI e quattro delivers a system output of 335 kW (456 PS) and 700 Nm (516.3 lb-ft) of system torque. Its sporty appeal is reinforced by the standard S line exterior with a full paint finish in the body color and striking design details at the front and rear ends. The look is completed by the black styling package and the Matrix LED headlights. Red brake calipers are installed behind the 20-inch wheels and the adaptive air suspension provides a great range from taut handling to comfortable rolling.

The interior of the Q7 60 TFSI e quattro** features the interior S line/S line sport package. This includes sport seats with S line embossing, black headlining and aluminum inlays. When the doors are opened, LED lights in the door sills project the four rings onto the ground. Most equipment features are also available for the Audi Q7 55 TFSI e quattro** upon request.

Convenient charging on the road

The charging socket of the new plug-in hybrids is located in the rear section of the left sidewall, opposite the tank filler neck. The Audi Q7 TFSI e quattro** can be charged conveniently at public charging terminals while on the road, using the standard mode 3 cable with a type 2 connector. Upon request, Audi’s own charging service, the e-tron Charging Service, provides access to more than 110,000 charging points in Europe. Customers can use a single card to charge at terminals from numerous different providers.

Charge management from the couch: the myAudi app

The myAudi app allows customers to use the services from the Audi connect portfolio on their smartphones. They can also check the battery and range status, start charging processes, program the charge timer and view the charge and consumption statistics. The charging stations are listed in both the app and the vehicle’s navigation system.

Another function of the myAudi app is the pre-entry climate control even before setting off. For this function, the compressor of the air conditioning system and the standard thermoelectric heater booster in the vehicle use power from the high-voltage battery or the socket. Customers can determine how the interior should be heated or cooled while the SUV is parked or the battery is being charged. Depending on the equipment, they can also activate the steering wheel and seat heating as well as the seat ventilation using the pre-entry climate control system, either via the myAudi app or via the timer in the vehicle.

The Audi Q7 60 TFSI e quattro** can now be ordered at a base price of EUR 89,500 in Germany and the Audi Q7 55 TFSI e quattro** is available for a base price of EUR 74,800. The market introduction will begin at the end of 2019.

Fuel consumption of the models listed
(Fuel consumption, CO2 emission figures and efficiency classes given in ranges depend on the tires/wheels used)
Audi Q7 60 TFSI e quattro
Combined fuel consumption in l/100 km: 3.0–2.8; Combined electric power consumption in kWh/100 km: 22.9–22.2; Combined CO2 emissions in g/km: 69–64
Audi Q7 55 TFSI e quattro
Combined fuel consumption in l/100 km: 3.0–2.8; Combined electric power consumption in kWh/100 km: 22.4–21.9; Combined CO2 emissions in g/km: 69–64

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Discussion Starter #1,085
2020 Audi Q3 and Q5 earn Kelley Blue Book Best Buy Awards

  • 2020 Audi Q3 named Best Buy in Subcompact Luxury SUV category
  • 2020 Audi Q5 named Best Buy in Compact Luxury SUV category
  • Audi Q5 wins a Best Buy Award for third consecutive year

The 2020 Audi Q3 has been named winner of the 2020 Kelley Blue Book Best Buy Award in the Subcompact Luxury SUV category, and the 2020 Audi Q5 earned the award in the Compact Luxury SUV category. Announced during the 2019 Los Angeles Auto Show, the annual awards recognize the top new model-year vehicle choices available in the U.S. market.

Editors at Kelley Blue Book, a leading provider of new and used vehicle information, praised the 2020 Audi Q3 for its “fun driving dynamics and a value-laden collection of luxury, safety, performance, and technology smarts even in the base models.” They also commended the “proven powertrain, superb interior and abundant technology” of the 2020 Audi Q5.

Audi Q3

With standard quattro® all-wheel drive, a bold new exterior design, intuitive technology integration, and thoughtful interior flexibility, the powerful Audi Q3 offers a strong entry to the brand. The compact SUV is equipped with a 2.0-liter TFSI® engine, which generates 228 horsepower and 258 lb-ft of torque. The new MMI touch display, introduced on flagship vehicles, is standard on the Audi Q3.The Audi Q3 offers a full suite of standard and available driver assistance features, designed to help drivers confidently navigate the road and traffic.

Audi Q5

The brand’s bestselling model offers the sporty performance of a sedan and versatility of an SUV. Featuring exceptional driving dynamics, elevated design and premium interior space, the Q5 is equipped with a 2.0-liter TFSI® four-cylinder engine and a seven-speed S tronic® transmission. New for 2020, the Audi Q5 now offers additional packaging options and available features. This is the third year in a row that the Audi Q5 has earned the Best Buy Award from Kelley Blue Book in the luxury SUV category.

Kelley Blue Book’s has a dedicated editorial staff who collectively drive and review nearly every new vehicle on the road each year. The awards are the curriculum of a year-long regimen of expert vehicle evaluation and testing of nearly every new vehicle available in America, along with an analysis of a broad swath of vehicle-related data.

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Being tested: Audi production tests exoskeletons for overhead tasks

  • Comparative study of two exoskeletons in different production areas
  • Audi Board of Management Member for Production Peter Kössler: “We want to use new technologies to improve our employees’ health and make production more innovative.”
  • Support structure is designed to clearly relieve the burden on muscles and joints in the shoulder area
Audi wants to further improve its employees’ ergonomics in its production facilities. For this reason, the company is currently conducting a comparative study of two exoskeletons. These external support structures are designed to help employees when they are performing overhead tasks by protecting their joints and tiring their muscles less quickly. All in all, around 60 employees are currently using these tools over a period of several weeks at selected workstations in assembly, the paint shop and tool construction at the Ingolstadt site.

Many process steps in production involve overhead jobs that are unavoidable. When technical and organizational measures for optimum ergonomics have been exhausted, exoskeletons frequently offer valuable support. Two of these aids – the Paexo from Ottobock and the Skelex 360 from Skelex – are currently being tested by Audi in the paint shop, assembly and toolmaking shop at the Ingolstadt site. “Our employees are our most important asset. By constantly reducing the burden at the workstations, we can enhance their health and wellbeing. New technologies such as exoskeletons, with which we are making production more and more progressive, also contribute to this,” says Peter Kössler, AUDI AG Board of Management Member for Production and Logistics.

Is freedom of movement restricted? Is the material still pleasant even after it has been worn for some time? Or how much support do exoskeletons offer employees in performing their tasks? The comprehensive practical tests are designed to help adapt the exoskeletons to the employees’ needs in an ideal manner. They are being tested in both static and dynamic activities, e.g. installing the brake lines, screwing the underbody paneling into place and applying corrosion and sealing protection. Audi has already gained initial promising experience with one of the two exoskeletons in the Győr plant in Hungary.

Both the Paexo and the Skelex 360 are worn like a backpack on the shoulders and secured in place with a belt around the hips. Arm shells support the arms when the wearer is performing overhead work. These absorb part of the arm’s weight and re‑direct it to the hips via support structures. This reduces the burden on the shoulders. This is done purely mechanically, without any motorized drive.

Exoskeletons are nothing new in Audi production. The company has already been dealing with these aids for around four years in order to enhance ergonomics. Since then, Audi has regularly tested different systems in pilot projects. One such system is a structure created by Laevo that reduces the burden on the person’s back when they are lifting or moving objects. Initial tests in logistics, the press plant and assembly yielded promising results. So it should come as no surprise that the ergonomics experts from the company with four rings see considerable potential for using exoskeletons in overhead work. “The main focus here is always on ergonomic benefit, wearing comfort and reducing the burden on our employees,” says Ralph Hensel, a specialist in exoskeletons at Audi. He says the goal is to implement exoskeletons in the long term and on a cross‑site basis at specifically selected, predetermined workstations.


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Refined: Update for the RS 5 Coupé and RS 5 Sportback

  • RS 5 Coupé* and RS 5 Sportback* feature a tauter exterior design
  • New operating concept with a large MMI touch display
  • Twin-turbo V6 with 331 kW (450 PS) and 600 Nm (442.5 lb-ft) of torque, 0–100 km/h (62.1 mph) in 3.9

Audi has revised the RS 5 Coupé (combined fuel consumption in l/100 km: 9.1 (25.8 US mpg); combined CO2 emissions in g/km: 208 (334.7 g/mi) and the RS 5 Sportback (combined fuel consumption in l/100 km: 9.2 (25.6 US mpg); combined CO2 emissions in g/km: 209 (336.4 g/mi). New details make the exterior design even more progressive. For operation, both models rely on the new MMI touch technology with a large central screen. The twin-turbo V6 with an output of 331 kW (450 PS) and 600 Nm (442.5 lb-ft) of torque (combined fuel consumption in l/100 km: 9.2–9.1 (25.6–25.8 US mpg); combined CO2 emissions in g/km: 209–208 (336.4–334.7 g/mi)) continues to ensure an impressive driving performance. In Germany and other European countries, the sale of the revised RS 5 starts shortly; prices start at EUR 83,500.

*The collective consumption values of all models named and available on the German market can be found in the list provided at the end of this MediaInfo.

“The revision of the RS 5 Coupé and RS 5 Sportback marks the successful conclusion of our 25th anniversary and the renewal of our model range,” says Oliver Hoffmann, Managing Director of Audi Sport GmbH. “Thanks to the standard permanent quattro drive, they occupy a special position in their segment.”

Streamlined: the exterior design

The refined exterior design of the two RS 5 models* is recognizable at first glance. The Singleframe has become wider and flatter. With this clean look, it follows the design of its big brothers, the RS 6* and RS 7*. Implied air vents above the grille are reminiscent of the classic Audi Sport quattro from 1984. The wheel arches, which are 40 millimeters (1.6 in) wider, give the RS 5* an impressive appearance. The optional matrix LED headlights with Audi laser light feature darkened bezels, which clearly set the two RS models apart from the basic A5 model. The large, strongly contoured air inlets have been given a new, pentagonal cut.

The side sills and the diffuser insert at the rear end, which encloses the two large tailpipes of the exhaust system, have also been redesigned. The gloss black, matt aluminium, and carbon styling packages give the attachments at the front and rear ends and the side sills an even more individual look. The four rings and RS logos can be designed in black upon request. The colors Turbo blue and Tango red have been added to the color palette. The Coupé is fitted with a carbon roof with a CFRP fiber structure which lowers the vehicle’s weight by just under four kilograms (8.8 lb).

Cool look: the interior

Horizontal lines and dark colors dominate the interior of the revised RS 5 models*. The RS sport seats are covered with Alcantara and leather as standard, or fine Nappa leather as an option. The RS design package with red or grey accents is available upon request. Control elements such as the steering wheel and selector lever as well as the knee pads are fitted with Alcantara covers with red or grey contrasting stitching.

Touch instead of turn: the new operating concept

The new operating concept of the two RS 5 models* is concentrated on a 10.1-inch MMI touch display. The large, free-standing display with acoustic feedback is slightly inclined toward the driver. If the top infotainment system MMI navigation plus is on board, a specific RS monitor provides the driver with information on the drive temperature, longitudinal and lateral acceleration, the quattro sport differential, the tire pressure and the tire temperature.

In the optional Audi virtual cockpit plus (12.3-inch display), the driver can select between multiple screens – one of them is the RS-specific performance design, which displays the rotational speed scale as a kind of angle that includes a shift light display. When the driver uses the RS mode steering wheel button to select one of the two new individual RS modes, the RS-specific performance design opens up and displays the maximum g-acceleration values, for example. The optional head-up display also offers exclusive RS graphics.

Traction, dynamism, and stability: the drive

Immense tractive power and a high output combined with efficiency: The 2.9 TFSI twin-turbo V6, the heart of the RS 5 models (combined fuel consumption in l/100 km**: 9.2–9.1 (25.6–25.8 US mpg); combined CO2 emissions in g/km**: 209–208 (336.4–334.7 g/mi)), outputs an unchanged 331 kW (450 PS) and already delivers a whopping 600 Nm (442.5 lb-ft) of torque as from a speed of 1,900 rpm. Both RS 5 models* accelerate from zero to 100 km/h (62.1 mph) in 3.9 seconds and reach a top speed of up to 280 km/h (174.0 mph) upon request.

A quick-shifting eight-speed tiptronic directs the power of the engine to the quattro permanent all-wheel drive. The driver can control the gear change via the new larger aluminum shift paddles. The quattro drivetrain provides the two RS models* with the crucial amount of additional traction, dynamism, and stability, regardless of the weather. The handling is made even sportier with the optional sport differential at the rear axle, which distributes the torque actively between the wheels.

High precision: the suspension

The two RS 5 models* are fitted as standard with a taut RS sport suspension. The RS sport suspension plus with the Dynamic Ride Control (DRC) hydraulic roll and pitch stabilization is available as an option. It uses steel springs and three-stage adjustable dampers that are connected to one another via diagonal oil lines and a central valve. When cornering at speed, the valves regulate the oil flow in the damper of the spring-deflected front wheel at the outside of the curve. They reinforce the support and reduce pitching and rolling, thereby improving the vehicle’s handling characteristics.

In addition to the familiar comfort, auto, and dynamic modes, the Audi drive select dynamic handling system (standard) also offers the two new modes, RS1 and RS2. Once the driver has set the two modes to suit their personal preferences and stored them, they can be enabled directly via the “RS MODE” button on the steering wheel without having to operate the MMI touch response again. The system accesses important technical elements like the engine, transmission, damping, steering, dynamic steering, sport differential, and engine sound.

The revised RS 5 models* are equipped with 19-inch wheels. New 20-inch wheels are available upon request in three variants, one of which is painted completely in gloss black and another in matt bronze. In the standard brake system, steel disks are gripped by calipers painted in black or red. As an alternative, Audi offers carbon fiber ceramic brake disks for the front axle; their calipers are painted in gray, red, or blue.

Sporty luxury: the equipment

The top infotainment system MMI navigation plus uses a new main unit, the third-generation modular infotainment platform (MIB 3), for its numerous functions. The portfolio of Audi connect adds numerous online services to the navigation. Some of the more than 30 available driver assist systems are on board as standard. The others are either available as individual options or combined in the Drive and Park packages.
In Germany and other European countries, the sale of the revised RS 5 models* starts shortly. The prices for both cars start at EUR 83,500.

Consumption values of the models named above:
(Fuel consumption, CO2 emission figures, and efficiency classes given in ranges depend on the tire/wheel sets used)

Audi RS 5 Coupé
Combined fuel consumption in l/100 km (US mpg): 9.1 (25.8); Combined CO2 emissions in g/km (g/mi): 208 (334.7)

Audi RS 5 Sportback
Combined fuel consumption in l/100 km (US mpg): 9.2 (25.6); Combined CO2 emissions in g/km (g/mi): 209 (336.4)

Audi RS 6 Avant
Combined fuel consumption in l/100 km (US mpg)**: 11.7–11.5 (20.1–20.5); Combined CO2 emissions in g/km (g/mi): 268–263 (431.3–423.3)

Audi RS 7 Sportback
Combined fuel consumption in l/100 km (US mpg)**: 11.6–11.4 (20.3–20.6); Combined CO2 emissions in g/km (g/mi): 265–261 (426.5–420)

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25 years of Audi RS: exclusive anniversary package

  • “Anniversary package 25 years of RS” now available for order for the TT RS Coupé, RS 4 Avant, RS 5 Coupé and Sportback, RS 6 Avant, and RS 7 Sportback
  • Exterior color Nogaro blue and blue Alcantara elements in the interior as a tribute to the legendary RS 2 Avant
  • Exterior with elements in a matt aluminum look and gloss black
25 years of performance, prestige, and exclusiveness. A quarter of a century ago, the RS 2 Avant kicked off the success story of the Audi high-performance models. As a tribute to the first high-performance station wagon from Audi, Audi Sport GmbH is releasing an exclusive equipment package for the TT RS Coupé*, RS 4 Avant*, RS 5 Coupé*, RS 5 Sportback*, RS 6 Avant*, and RS 7 Sportback* models. The “anniversary package 25 years of RS” is now available for order.

* The fuel consumption values of all models named and available on the German market can be found in the list provided at the end of this press information.
** Fuel consumption and CO2 emission figures given in ranges depend on the tires/wheels used as well as the selected equipment

“All our RS models are strong characters. The RS 2 Avant from 1994 already represented our philosophy of a strong performance, individuality, and full everyday usability. This is basis of our success story,” says Oliver Hoffmann, Managing Director of Audi Sport GmbH. “For our anniversary package, we placed the focus on individuality. The exterior and interior make reference to our first RS model, the RS 2 Avant.” The RS 2 Avant from 1994 established a completely new segment as the first Audi high-performance station wagon. With its 315 PS five-cylinder engine, its extravagant interior design, and the vibrant special paint finish in Nogaro blue, pearl effect, it makes a strong statement. The RS models that are now offered with the anniversary package can also be painted in this color upon request. Mythos black, Nardo gray, and glacier white are available as alternative colors.

For the exterior, the anniversary package combines a matt aluminum look with gloss black. The front blade, the vertical webs on the RS 4*, RS 5*, RS 6*, and RS 7*, as well as the inlays in the side sills and the horizontal web of the rear diffuser also feature a matt aluminium look. The Audi rings and RS logos as well as the rear wing of the TT RS Coupé* and the exterior mirror housings are designed in gloss black. An exclusive RS anniversary logo showing the number “25” is projected onto the ground when the doors are opened and is also featured on the wheel center cover. To match the exterior, the wheels are designed in a two-color look featuring silver and gloss anthracite.

The interior is also inspired by the legendary RS 2: It is dominated by the color black, with cobalt blue accents in Alcantara on the piping of the floor mats and the 12 o’clock marking on the steering wheel rim. The RS sport seats with a honeycomb pattern in the TT RS*, RS 4*, and RS 5* models combine fine Nappa leather with seat center panels in Alcantara, just like the RS 2 Avant back in the day. The seat upholstery of the RS sport seats in the RS 6* and RS 7* is designed in perforated Valcona leather. A blueish contrast shimmers through the perforation, which allows for ventilation for the first time. In the interior, the “25 years” logo decorates the shoulder area of the seats, the floor mats, and the door trim panels.

Customers in Germany and other European countries can now order the anniversary package. Prices in Germany start at EUR 9,350 for the TT RS Coupé*, EUR 10,900 for the RS 4 Avant*, RS 5 Coupé*, and RS 5 Sportback*, and EUR 14,500 for the RS 6 Avant* and RS 7 Sportback*.

Consumption values of the models named above:
(Fuel consumption and CO2 emission figures given in ranges depend on the tires/wheels used as well as the selected equipment)

Audi TT RS Coupé
Combined fuel consumption in l/100 km (US mpg)**: 8.0–7.9 (29.4–29.8); Combined CO2 emissions in g/km (g/mi): 181 (291.3)

Audi RS 4 Avant
Combined fuel consumption in l/100 km (US mpg): 9.2 (25.6); Combined CO2 emissions in g/km (g/mi)**: 211–210 (339.6–338.0)

Audi RS 5 Coupé
Combined fuel consumption in l/100 km (US mpg): 9.1 (25.8); Combined CO2 emissions in g/km (g/mi): 208 (334.7)

Audi RS 5 Sportback
Combined fuel consumption in l/100 km (US mpg): 9.2 (25.6); Combined CO2 emissions in g/km (g/mi): 209 (336.4)

Audi RS 6 Avant
Combined fuel consumption in l/100 km (US mpg)**: 11.7–11.5 (20.1–20.5); Combined CO2 emissions in g/km (g/mi)**: 268–263 (431.3–423.3)

Audi RS 7 Sportback
Combined fuel consumption in l/100 km (US mpg)**: 11.6–11.4 (20.3–20.6); Combined CO2 emissions in g/km (g/mi)**: 265–261 (426.5–420)


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Showcase of Sustainability: The Audi Brand Experience Center at Munich Airport

  • Holistic energy concept based on geothermics
  • 1,650 solar cells generate electricity for one of Europe’s biggest charging parks
  • Horst Hanschur, head of Retail Business Development & Customer Services: “Inspiration for our international sales network and guests from all over the world”
Sustainable concepts for future sales: Recently, the company has been showing that economy and ecology do not contradict each other at the new Audi Brand Experience Center at Munich airport. The 3,580-square-meter building is a showcase for state-of-the-art energy and building technology. As an international training center for the Audi sales network and an event location, it functions as a role model and multiplier.

The Audi Brand Experience Center has been added to the extensive Audi Campus on the premises of Munich airport as the fourth training center for international trade. “With our clear focus on sustainability, we are stating very clearly that we are approaching this topic holistically and far beyond the electrification of the vehicle fleet,” says Horst Hanschur, head of Retail Business Development and Customer Services. For example, the company intends to make all Audi production locations worldwide CO2-neutral by 2025. Audi intends to achieve CO2-neutrality company-wide by no later than 2050. “We are also working together closely with our trade partners on this journey. The Audi Brand Experience Center serves as a field for experimentation and inspiration at the same time.”

For example, the entire air-conditioning technology in the new training and event center is based on the use of geothermal energy: Pipes that can be used for both heating and cooling are installed in the slabs between the floors of the building. The triple solar protection glazing on the entire facade deflects beams of sunlight, which reduces the cooling load in summer in particular, while ensuring a high level of light transmission at the same time.

The new building is the first sustainably built property at Munich airport. The glass facades of the futuristic-looking center consist of just under 450 square meters of transparent photovoltaic elements with more than 1,650 solar cells that deliver roughly 42,000 kilowatt hours of electricity per year. This corresponds to the annual power consumption of 10 four-person-households. This electricity generated with solar power can be stored temporarily via two battery storage devices that Audi made from second-life batteries. The self-generated electricity is used for the building itself and for charging electric cars. There are a total of six charging points in front of the building, including two 150 kilowatt fast charging points. These charging terminals have been added to the 78 charging points of AUDI AG’s electric charging park at Munich airport, making it one of the largest contiguous charging parks in all of Europe.

As a special eye-catcher, Audi installed the walk-on meteorite at the charging terminals in front of the Brand Experience Center, which had “landed” on the airport grounds for the market launch of the Audi e-tron. Here, Audi is experimenting with facade material that binds carbon dioxide permanently and is being tested for use in dealerships.

As an electric filling station, the meteorite is also an important element of the “Charge and Fly” campaign. Until December 20, 2019, people who own an electric car or plug-in hybrid can park their car of any brand free of charge here and have it fully charged while they are traveling by airplane. The Audi e-tron meteorite will remain available as a public charging station even after the end of the promotion period.

The brand with the four rings has been expanding the Audi Campus at Munich airport continuously since 1998: Aside from the Audi Brand Experience Center, the company is represented with the myAudi sphere, the Audi Conference Center, and three other Audi training centers.

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Global press release: Mobility goes smart and individual - Audi at CES 2020

  • The AI:ME show car as an mobility partner that anticipates your needs
  • 3D mixed reality head-up display and Audi Intelligence Experience
  • From driving experience to personal experience drive with Audi
LAS VEGAS/INGOLSTADT, January 6, 2020 – At the 2020 Consumer Electronics Show (CES), Audi will once again display exciting exhibits – from futuristic vision vehicles to technologies ready for series production. In doing so, the premium brand is defining the digital experience of the future. CES is one of the world’s biggest specialized fairs for consumer electronics and is considered to be an indicator of future topics. It will take place from January 7-10, 2020, in Las Vegas.

Open the door, take a seat and get away from the urban stress. The fully automated Audi AI:ME represents a personal “third living space,” alongside our homes and workplaces, that is familiar with the desires and needs of its users. Passengers can use eye tracking to communicate with the show car intuitively and have it order their favorite food, for example. They can also enjoy a wellness experience in the AI:ME. A pair of VR goggles in the car allows the occupants to enjoy a virtual flight across a spectacular mountain landscape. The technology adapts virtual content to the movements of the vehicle in real time. The result – passengers can fully relax and get away from their hectic day-to-day lives. They return to reality when they have arrived at their destination. The ordered food was delivered on time, coordinated by the AI:ME on the basis of the users’ personal preferences and the car’s navigation data. Journalists can test this concept of a mobility partner that anticipates your needs as part of an automated drive at CES 2020.

Audi Intelligence Experience: the empathetic car
A car that thinks for itself and is even empathetic? The “Audi Intelligence Experience” shows how it’s done: The car knows its user and their habits and uses intelligent functions combined with artificial intelligence to increase the passengers’ safety, wellbeing and comfort. The self-learning navigation system is already integrated in the current generation of the MMI systems. It saves preferred destinations, connects them with the date, time and current traffic situation, and it derives suggested routes from this data. In the future, the car will also conduct a precise analysis of the functions and settings that its user prefers, ranging from the seat position, media, route guidance and temperature to the fragrance of the interior. Within a short amount of time, the Audi is familiar with the user’s preferences and implements them autonomously. If desired, it even bases its settings on the user’s condition by observing their driving style and vital functions. At CES 2020, visitors can experience the basic functions of the Audi Intelligence Experience in a prototype.

Two displays, two innovations: spatial vision and the on-demand offer
A navigation arrow that points exactly into the side road where the destination is located: This will become reality in an exhibit in 2020 with the 3D mixed reality head-up display. Audi will present the new technology it developed in cooperation with Samsung at CES. Just like with a 3D television, two views are generated of each picture: one pixel for the left eye and the neighboring pixel for the right eye. To the driver, the pictures of the 3D mixed reality head-up display appears to be floating at a distance of 8 to 10 meters; through clever representation, the apparent distance is even increased to over 70 meters. Advantage: The eyes, accustomed to a long-range view, do not have to refocus.

The transparent display on demand is a further highlight: The screen is 15 centimeters high, 122 centimeters wide, and partially embedded into the instrument panel. It offers two layers: a transparent OLED display and a black layer for a particularly deep shade of black. The highlight: Sections of the display that are not required for showing information remain transparent. They give the impression of a glass pane and thus offer an unobstructed view of the road.

The future of the automobile is fully electric and intelligently connected
The current Audi models offer networking at its finest. The new third generation modular infotainment platform, or MIB 3 for short, is the core. Its main processor operates ten times faster than the MIB 2. This provides significant improvements in terms of route planning and traffic forecasts, for example. Audi will also present the latest innovations in the area of lighting technology at CES 2020. Should the driver get tired, special light can provide a remedy: Blue, cool white light, for example, has a stimulating and invigorating effect. The Audi project “Human-Centric Lighting” illustrates how the way you feel can be influenced by targeted light colors to support the passengers’ concentration and memory.

The portfolio of the exhibits shown at the Audi booth at CES range from the Audi AI:ME vision vehicle and the near-production-level show car Audi Q4 e-tron concept, with a 12.3-inch touchscreen, all the way to the Audi e-tron Sportback (combined electric power consumption in kWh/100 km*: 26.0–21.9 (WLTP); 22.7–20.6 (NEDC); combined CO2 emissions in g/km: 0) with digital matrix LED headlights, which will be available spring of 2020.

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

The Audi AI:ME at CES 2020

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Discussion Starter #1,091
Audi closes 2019 with a growth in deliveries of 1.8 percent

  • Increase in all core markets, new record in China
  • Global demand up by 13.9 percent in December
  • Hildegard Wortmann, Board of Management Member for Sales and Marketing: “We have set our course for further growth”
Despite challenging conditions, Audi can report a positive performance of deliveries to customers for 2019: Approximately 1,845,550 cars represent an increase of 1.8 percent. In all three core markets, the Four Rings delivered more automobiles in 2019 than in the previous year. In China, the company set a new record with a total of 690,083 vehicles delivered (+4.1%). In the United States, deliveries continued at the very high level of 2018 with an increase of 0.4 percent. And demand in Germany increased by 4.3 percent. In the month of December, the company delivered approximately 176,000 cars, 13.9 percent more than in December 2018.

“After a mixed first half of the year, we successfully caught up in the second half,” says Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG. “In 2019, we clearly showed the potential of our brand and our young model portfolio. Although the demands placed upon us will remain high in 2020, we have set the course for further growth.”

In terms of the model range, Audi increased its deliveries in the C-SUV segment in 2019 by 46.2 percent compared with the previous year. This is primarily due to the positive performance of the Audi e-tron and Audi Q8, although the models have only recently become available in all core regions. The first all-electric large-scale production model of the Four Rings was launched in Europe in March, came to North America in early summer, and has been available as an imported model in China since November. In a cross-segment electric-SUV comparison, the Audi e-tron is the market leader in Germany, Norway, the Netherlands, Sweden and Austria. The model is also the first ever electric car to receive the TOP SAFETY PICK+ award in the United States.

In China, Audi delivered more vehicles than ever before last year. 690,083 automobiles represent an increase of 4.1 percent. Audi achieved a new record of 71,487 cars in the month of December (+9.0%). On the one hand, the Four Rings achieved growth in full-year 2019 for the locally produced premium models A4 L (+3.0% to 168,189 units) and Q5 L (+17.0% to 139,297 units). On the other hand, demand for the A8 L flagship in the luxury class had a very positive effect with 12,451 units delivered (+21.6%). The Audi Q2 L e-tron, the first locally produced electric car, also set an important milestone for the electrification of the Chinese model range in the final quarter of 2019. Local production of the Audi e-tron will start by the end of 2020.

In the United States, Audi once again achieved a high volume of deliveries in 2019 and completed the year at the prior-year level with a total of 224,111 automobiles delivered (+0.4%). Throughout the year, the key drivers were once again the new full-size models, with demand rising sharply for each of them (Audi A6 +68.6% to 17,807 cars, Audi A7 +28.6% to 4,955 cars, Audi A8 +85.3% to 2,963 cars). In 2019, one in three Q8 models was delivered to a customer in the USA. Despite strong December sales in the North America region (+12.3% to approximately 29,000 vehicles), deliveries for the full year were slightly down on 2018 (-1.8% to about 270,100 units).

Numerous political and economic uncertainties, model changes and the aftereffects of WLTP conversion were key features of Audi’s business in Europe in 2019. Across all models, deliveries on the home continent rose by 3.5 percent to approximately 769,650 units in the full year. Audi achieved significant growth in the final quarter primarily due to prior-year effects. The new Audi Q3 provided positive impetus, with sales rising by 55.5 percent to 93.900 units. With around 19,550 models delivered, the Audi e-tron was extremely well received by European customers, with more than a quarter of that number delivered in Norway. In Germany, the manufacturer completed the year with a 4.3 percent increase to 271,613 units.

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Audi invests around EUR 100 million in charging infrastructure at own sites

  • Audi will electrify one in ten parking spaces at German plants by mid-2022
  • Charging initiative will also be available to the public in large part
  • Charging infrastructure and management are piloting a new business area
On its journey to becoming a provider of entirely CO2-neutral premium mobility, Audi is making excellent progress at its own sites. By the middle of 2022, the premium brand will equip one in ten parking spaces with a possibility to charge electric cars, most of which will be accessible to the public. This independent concept is the largest charging infrastructure project carried out by a German employer. The investment provides Audi with a head start in terms of setup and operation expertise for the hardware and software of such charging concepts while also allowing the company to pilot a new business area of mobility.

Audi is setting up more than 4,500 charging points for battery-operated vehicles, thereby contributing to the energy transition in private transport. “Establishing such extensive charging infrastructure is a completely new challenge,” Maximilian Huber describes his task. The project manager for site charging is not only in charge of building the charging points but also the energy manager and software provider for the comprehensive charging solution at the automotive manufacturer’s sites. At the main plant in Ingolstadt alone, there will be 3,500 charging points available in the final development. There will be 1,000 charging points in Neckarsulm, just under 100 in Brussels and Győr. Likewise, charging infrastructure will be built at the factory in San José Chiapa. The company already offers expansive charging capacities at the training centers at Munich Airport. The entire project has a total budget of up to EUR 100 million.

A charging concept on this scale is unique in Germany so far – and requires meticulous preparation and largely independent energy management. A separate project team has therefore been preparing and structuring the concept for the implementation since the middle of 2017. The fundamental decision to electrify ten percent of all parking spaces was already made a year earlier. “Such lead times are necessary because the planning and expansion of the energy supply on this scale alone takes multiple years,” explains Huber. Carrying out the setup during ongoing production at the locations is a particular challenge.

The project team is responsible for planning the entire strategy, investment, and concept, and manages the setup and operation of the charging infrastructure as well as the billing of charging procedures at the Audi sites. In this context, the charging points are expanded to suit the needs of the employees and other people using the parking lot, the charging infrastructure is designed accordingly, operating rules are set, and a hotline and support are provided. Recording that complies with calibration law and invoicing of the charging procedures are further important aspects.

At the sites in Brussels, Ingolstadt, and Neckarsulm, charging infrastructure with a total power input of 21 megawatts is already available. This corresponds to the power consumption of a small town with 14,000 inhabitants. This includes 600 charging points with an output of up to 22 kilowatts (kW) and 60 direct current charging points with an output between 50 and 350 kW. By the middle of 2022, there will be 4,500 charging points, each with an output of up to 22 kW, and approx. 50 more with an output of up to 350 kW each at the plant sites alone. A dynamic and intelligent load-management system will be controlling all power input across sites this year already, so the power connection does not need be expanded.

In addition, there is the equipment of the three Audi Training Center locations at Munich airport. Audi’s largest individual charging park with a power input of 2.1 megawatts is connected to the grid here. In connection with the construction of the new ATC IV building, the solar power generated is used for the charging procedure in combination with a battery buffer storage device. “It’s not just about energy supply, though,” says Huber. The project team has also created its own navigation map on the basis of Google Maps that allows employees to see in real time where charging terminals are available. Invoicing via online systems and the integration in an internal settlement system are further important services.

In the medium term, it is being checked how to make the acquired expertise available to other companies that need to expand their charging infrastructure. This is the next step on the company’s journey from a pure automotive manufacturer to a mobility service provider. Audi has set itself the goal to become the leading CO2-neutral premium provider. By 2050 at the latest, the company’s operations are to be entirely CO2-neutral.

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Audi e-tron Charging Service: New price model and more favorable conditions at IONITY

  • Charging service connected to the grid one year ago: Number of charging points and countries has doubled
  • Audi customers receive special rates for charging from IONITY at 31 cents per kilowatt hour
  • Around 135,000 charging points in 24 countries make e-mobility suitable for everyday use
One year after launching its own charging service, Audi is introducing a kWh-based price to the e-tron Charging Service that allows customers to charge their cars with quick-charge service provider IONITY. Here, e-tron customers benefit from heavily discounted rates with the transit rate at 31 cents per kilowatt hour used. Everyday usability is underlined by the fact that the number of countries and charging points connected has doubled since the market launch. With a contract, the premium charging service makes around 135,000 public charging points in 24 countries accessible. When driving abroad, customers can charge their cars according to the local purchasing conditions without any extra costs.

The e-tron Charging Service is part of a broad-based offering for charging from Audi and currently provides access to the public charging infrastructure in 24 European countries. Audi’s proprietary charging card brings together more than 135,000 charging points operated by more than 400 different international providers. Along the highway, Audi’s proprietary charging card allows e-tron customers to charge their cars at the High Power Charging terminals of the IONITY network at special rates with the transit rate. There, the customer will pay only for the amount of energy actually drawn in future. The price of 31 cents per kilowatt hour corresponds to the average cost level for a charging process at a private home. At the same time, the energy comes from renewable sources, which is a key component of sustainable and environmentally friendly mobility. Additional High Power Charging (HPC) points operated by other providers round off the e-tron Charging Service for long-distance journeys.
Freedom to choose: Two rates
To cover individual charging needs, the e-tron Charging Service offers two different rates. The city rate is aimed primarily at urban commuters and is available for a basic fee of €4.95 per month. For each charging process, customers then pay €7.95 for AC charging (up to 22 kW) and €9.95 for DC charging (up to 150 kW), regardless of the charging duration and how much energy is drawn. Due to a high number of existing charging terminals that do not yet enable consumption-based billing in compliance with calibration laws, this session price guarantees that customers can use a large number of charging points at transparent prices.
For drivers who regularly travel long-distance, Audi recommends the transit rate. This costs €17.95 per month, although a one-year waiver of the basic fee is granted for owners of a new Audi e-tron**. With the transit rate at 31 cents per kWh, customers benefit not only from better access conditions with IONITY but above all from higher charging capacities and short charging durations. There, the Audi e-tron charges with an output of up to 150 kW and is therefore ready for the next leg of its long-distance trip in around half an hour.

City rate*Transit rate*
Basic fee€4.95/month€17.95/month
AC charging (up to 22 kW)€7.95/charging process€7.95/charging process
DC charging (up to 150 kW)€9.95/charging process€9.95/charging process
IONITY HPC (up to 150 kW)IONITY ad-hoc price per kWhSpecial price:€0.31/kWh
*Prices valid for the German market; minimum term: 12 months.
Freedom to travel: Standardized prices abroad too
Standardized, country-specific prices mean that you can travel freely and easily without having to constantly compare prices. Customers can also charge their cars abroad in – to date – 24 European countries with a contract. Audi customers will always pay the standard price (based on charging speed) in whatever country they are in – and without any extra roaming costs. Thus, a customer traveling in a foreign country can charge their car at exactly the same price as a local user.
myAudi app: Easy to use
The myAudi app or Audi navigation system can help you to locate the nearest charging station. In addition to planning your route and activating the charging points that it finds, the myAudi app can also tell you whether or not the charging terminal is currently available for use. You can start the charging process using your Audi charging card or the myAudi app. Identification and billing are performed automatically in the background. The app also displays the current charge status of your car.
Contract: Easy and transparent
To use the e-tron Charging Service, customers need to register once on the myAudi portal and conclude an individual charging contract. If necessary, your local Audi partner can help you to activate your contract. All charging processes are automatically billed together at the end of the month. You can use the myAudi portal or myAudi app to view your charging history and bills as well as manage your contract arrangements.
The network coverage of the e-tron Charging Service is constantly growing. For more information about the network and country-specific market prices, visit

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Audi Anniversary Dates 2020


Audi Tradition has released its latest "Anniversary Dates 2020" digital booklet which provides you with the most important dates concerning Audi's company and product history. This year, there are around three dozen anniversary dates to keep in mind.

40 years ago, the company with the four rings presented the Audi quattro and in doing so caused quite a stir at the Geneva International Motor Show. This was the first time ever that a high-performance, sporty Coupé (147 kW/200 hp) was available with all-wheel drive – a drive concept which was previously only reserved for use in trucks and off-road vehicles. The idea arose in the winter of 1976/77 during test drives for the VW Iltis off-roader which Audi was developing for the German army. The excellent driving characteristics of this model on ice and snow led the engineers to the idea of installing an all-wheel drive system in a series-production Audi 80. Its motorsport debut in the Audi quattro came a year later and revolutionized the international rally scene.
20 years ago, AUDI AG won the 24 Hours of Le Mans for the first time. Since the beginning of this century, the brand has gone on to bring home a total of 13 victories. 30 years ago saw the premiere of the Audi V8 in the DTM German Touring Car Championships, where the car would go on to win the season. 25 years ago, the brand from Ingolstadt presented its Coupé concept for the Audi TT at the IAA in Frankfurt. 110 years ago, the first Audi car was launched on the market: the 10/22 PS. Called the Typ A internally within the company, the Phaeton was developed by August Horch and Hermann Lange. 70 years ago in August 1950, the first DKW passenger car since the Second World War rolled off the production line in the then Düsseldorf plant. It's also been 50 years since the Ingolstadt location's technical development building was ready for the team to move in.
Equally worth remembering are the following dates: 30 years since the Audi Duo hybrid vehicles; 30 years since the Audi S2 Coupé; 30 years since the Audi 100/C4 – the first six-cylinder Audi; 50 years since the market launch of the Audi 100 Coupé S; 135 years since the Audi predecessor company Wanderer was established; 140 years since the Neckarsulm location opened.
A complete overview can be found in the anniversary booklet online in the Audi MediaCenter.

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Audi Tradition celebrates 40 years of quattro

  • This year's program includes more than 20 events
  • 40 years ago, the first Audi quattro was presented in Geneva
  • Start of the season with the Bremen Classic Motorshow
This year, too, Audi Tradition will be taking part in over a dozen national and international events, thereby celebrating a particularly special anniversary. Exactly 40 years ago, the company with the four rings presented the Audi quattro and, in doing so, took its first step into the premium segment. Traditional items on the event calendar include the Goodwood Festival of Speed, Classic Days at Schloss Dyck, the Eifel Rallye in Daun and Donau Classic, where we will, of course, be placing quattro models in the limelight as part of this special anniversary year.

This year's program of events will kick off at the Bremen Classic Motorshow (January 31 to February 2). The historical department within AUDI AG will also be flying the flag at the GP Ice Race (February 1 and 2) in Zell am See where an Audi quattro Rallye S1 will be drifted across the frozen lake. The big starting point in the annual program is traditionally the "Techno Classica" classic vehicle show in Essen (March 25 to 29). Audi Tradition will be present in hall 4 of the historical automobile show, where Audi's theme this year will be "40 years of quattro – everyday all-wheel drive". The focus of this exhibition will be various former quattro models.
At the Geneva International Motor Show in March 1980, an all-wheel-drive, sporty Coupé caused a massive stir. The Audi quattro was the first high-performance vehicle to be offered with all-wheel drive – a drive system concept which was previously only reserved for use in trucks and off-roaders. The idea for this four-wheel-drive passenger car arose in the winter of 1976/77 during test drives for the VW Iltis off-roader which was being developed by Audi for the German army. The excellent driving characteristics of this off-road vehicle on ice and in snow led engineers to the idea of installing the all-wheel drive system of the VW Iltis in a series-production Audi 80.
The subsequent tests were especially impressive. And the result was a sporty Audi Coupé by the name of quattro. Its 147 kW/200 hp of power came from a more powerful variant of the 2.2-liter five-cylinder turbo engine presented in Fall 1979.
The Audi quattro made its motorsport debut at the beginning of 1981 at the Jänner Rallye in Austria. The all-wheel-drive powerhouse from Ingolstadt revolutionized the international rally and racing scene from that point on.
Reason enough, then, for Audi Tradition to bring some of its historical Audi quattro models – rally and street versions – out of storage for this year's event season. Classic events on Audi Tradition's program include the Goodwood Festival of Speed in England (July 9 to 12), the Eifel Rallye Festival in Daun (July 23 to 25), Classic Days at Schloss Dyck in Jüchen (July 31 to August 2), the home events Donau Classic (June 18 to 20) in Ingolstadt and Heidelberg Historic (July 9 to 11) near Neckarsulm, not to mention the Sachsen Classic show at the company's historic Zwickau location (August 13 to 15). The brand with the four rings will also be represented at the Rossfeld hillclimb in Berchtesgaden (September 25 to 27), as well as at Audi RegioSprint in Ingolstadt (April 25) and, for the first time ever, at the Copenhagen Historic Grand Prix (August 1 and 2). Historic motorcycles and an Auto Union Typ C can be seen and heard at Sachsenring Classic in Hohenstein-Ernstthal (May 8 to 10). The season will be rounded out by the model car fairs in the Audi Forum Neckarsulm (November 8) and Ingolstadt (November 29).


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It came, it saw, it conquered:
The Audi Q3 Sportback wins the readers’ choice award for “Best Cars”


  • The SUV coupé prevailed against 62 competitors in its category
  • Hans-Joachim Rothenpieler, Member of the Board of Management Technical Development: “Our concept is proving to be a complete success on the market”
  • Four further Audi models successful in the competition organized by “auto motor und sport”
The Audi Q3 Sportback*, which was introduced just a few months ago, prevailed against strong competition in its category “compact SUVs/cross-country vehicles” for the “Best Cars 2020” readers’ choice award. Audi’s strong performance was rounded off by places on the podium for the A1*, the A5 Sportback*, the A8*, and the e-tron**. The popular competition is organized by trade magazine “auto motor und sport.”

** The collective fuel consumption values of all models named and available on the German market can be found in the list provided at the end of this MediaInfo.
“This victory for the Q3 Sportback** is extraordinary confirmation for us, especially since we already won last year with its close technical relative, the Q3**,” said Audi’s Head of Design, Marc Lichte, at the award ceremony, which took place today in Stuttgart. “Customers appreciate our concept of the compact premium SUV with a progressive exterior,” the Head of Audi Design added. “Its coupé-like roof line makes the Q3 Sportback appear considerably longer and thus makes it an elegant brother of the Q3.”
The “Best Cars” readers’ choice award, which “auto motor und sport” presented for the 44th time this year, is one of the most important competitions in the European automotive industry. More than 100,000 readers selected their favorites from 387 models in eleven categories. Each reader had two votes per category: one for the overall winner and one for the best imported model. The “compact SUVs/cross-country vehicles” category was the biggest category with 63 models, along with the large SUV category (also 63 models). The Audi Q3 Sportback won with 11.5 percent of the votes. Other Audi models on the podium: The A1 (“compact cars” category) won second place, and the A5 Sportback (“medium-size class”), the A8 (“luxury class”), and the e-tron (“large SUVs/cross-country vehicles”) each came third.

Fuel consumption of the models listed
(Fuel consumption, CO₂ emission figures, and efficiency classes given in ranges depend on the tires/wheels used as well as the selected equipment)
Audi Q3 Sportback

Combined fuel consumption in l/100 km (US mpg): 7.7–4.7 (30.5–50.0); Combined CO2 emissions in g/km (g/mi): 174–123 (280.0–197.9)
Audi Q3
Combined fuel consumption in l/100 km (US mpg): 7.6–4.7 (30.9–50.0); Combined CO2 emissions in g/km (g/mi): 174–124 (280.0–199.6)
Audi A1 Sportback
Combined fuel consumption in l/100 km (US mpg): 6–4.7 (39.2–50.0); Combined CO2 emissions in g/km (g/mi): 137–107 (220.5–172.2)
Audi A8
Combined fuel consumption in l/100 km (US mpg): 11.4–5.7 (20.6–41.3); Combined CO2 emissions in g/km (g/mi): 260–151 (418.4–243.0)
Audi e-tron
Combined electric power consumption in kWh/100 km (62.1 mi): 24.3–21; Combined CO2 emissions in g/km (g/mi): 0

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Dance on a Volcano:
New Audi A3 with better driving dynamics than ever


  • Top-of-the-line traction, thrilling dynamism, and tremendous driving pleasure: quattro drive
  • Sporty and direct handling: progressive steering with a variable gear ratio
  • Wide gear ratio spread between agility and comfort: adaptive damper control
Audi will be celebrating the world premiere of the new A3 Sportback at the Geneva Motor Show. Prior to this, the premium manufacturer is sending the fourth generation of its success model to take a very special test: On São Miguel Island in the Azores archipelago, journalists will test the compact sports car and experience the highest level of driving dynamics on challenging routes.

Pure emotion: the original thought
In a place where volcanoes once created a whole chain of islands and where there is a high level of volcanic activity, Audi is demonstrating the core of its DNA: the quattro drive. The fourth generation of the A3 will present itself in its most emotive form in the pristine landscape of São Miguel, where the spectacular Azores Rallye is held. The all-wheel drive in the compact model is the latest stage in the evolution of a successful technology. An electro-hydraulic multi‑plate clutch that is managed by a precisely tuned all-wheel software forms its core. Aside from providing the A3 with a maximum level of stability, grip, and driving pleasure, it is also extremely efficient. In interaction with the adaptive suspension and the progressive steering, this results in a sporty performance that impresses in tight winding roads and varied mountain and valley stretches in particular.
Intelligent regulation: the quattro drive in detail
The clutch is located at the end of the prop shaft, in front of the rear axle differential – an installed position that benefits the axle load distribution in particular. Inside is a package of plates that operate in an oil bath. Its metal friction rings are arranged behind one another in pairs – one ring of each pair is rigidly meshed with the clutch housing, which rotates with the prop shaft; the other ring is meshed with the short output shaft to the rear axle differential.
Audi tailored the electronic torque distribution control specifically to suit the new A3 and integrated it in the Audi drive select dynamic handling system. It takes the data of the suspension sensors into account and detects not only the driving condition and road properties but also the driving style. The control unit uses this data as a basis to calculate a torque distribution that provides optimum efficiency and passes the value on to the clutch. This is particularly efficient.
The all-wheel drive distributes the torque with full variability between the front and rear axles. During normal driving operation, the majority of the engine’s power is transmitted to the front wheels. When driving off or when the front axle has little traction, the clutch diverts the torque at lightning speed: In this case, an electric axial-piston pump is activated, which applies up to 44 bar of hydraulic pressure to the clutch plates. The more the clutch plates are pressed together by this pump, the more drive torque is transmitted to the rear axle – the maximum is 100 percent. The clutch can already transmit part of the torque to the rear axle when the driver turns the steering wheel with a sporty driving style. As soon as the driver accelerates, the torque presses the A3 into the curve. During load changes, the distribution of torque allows precise turning into the bend, which further increases driving dynamics.
Full control: the Electronic Stabilization Control
The wheel-selective torque control, a software function of the Electronic Stabilization Control (ESC), is the icing on the cake when it comes to sporty characteristics. When the new Audi A3 drives through a curve at high speed, the program applies the brakes slightly to the two wheels on the inside of the curve. The difference in drive forces on both axles turns the car into the bend, allowing it to follow the steering angle precisely. This makes the handling even more agile, fluid, and safe.
The perceived response of the quattro drive is also changed in the three functional modes of the ESC. This allows the traction and driving stability to be adapted to the driver’s request. If the ESC has to regulate, its adjustments are gentle and virtually imperceptible. Maximum power transmission is ensured in ESC ON mode. This means that acceleration is safe and stable and performed with as little wheel slip as possible. By selecting Sport mode, the driver can drift on surfaces with a low coefficient of friction, such as snow, in a controlled, safe manner. The greater wheel slip in this case provides increased driving pleasure. In ESC OFF mode, the amount of possible wheel slip is nearly unlimited, allowing the Audi A3 to offer puristic handling characteristics.
Variable in every situation: the progressive steering
Due to their design, conventional steering systems always require a compromise between sportiness and comfort. The electromechanical progressive steering in the new Audi A3 solves this conflict. Its toothed rack and pinion have a special shape and toothing. This results in different gear ratios depending on the steering angle. When the steering wheel is turned in heavily, it is smaller and the steering is very direct. This decreases the steering effort in urban traffic and while maneuvering and increases the level of comfort considerably.
On curvy roads, the progressive steering increases the driving dynamics, allowing the A3 to offer an even sportier driving style. The steering wheel has to be turned just 2.5 times to get from end stop to end stop; the steering ratio in the center position is 14.3:1. The power assistance is in perfect harmony with this character and adapts to the driving speed. At low speeds, it is higher in order to enable easier maneuverability; as the speed increases, the power assistance is decreased continuously. This allows the driver to experience a calm, full steering feel even when driving at high speed on the highway.
The progressive steering is equipped with a highly efficient electromechanical drive that outputs power only when it is needed. It works together closely with various assist systems, such as the adaptive cruise assist, the collision avoidance assist, and the park assist.
New damper technology in the compact model: the adaptive suspension
Comfortably soft or sporty and taut? Both are possible with the suspension with adaptive damper control. Three damper characteristics ensure that the driver can experience the spread of the driving characteristics and enjoy particularly agile handling. Sensors measure the vertical acceleration of the body structure and the relative movement of the individual wheels in relation to it. The control unit processes its signal in a matter of milliseconds and adapts each damper to the condition of the road, the driving situation, and the driver’s requests in an individual and ongoing. The dampers include electromagnetically actuated valves that can be regulated extremely quickly and in a highly energy-efficient way. Depending on their position, they allow the hydraulic fluid to flow faster or slower, which changes the characteristics of the dampers between soft and hard.
The driver can switch the basic damper settings between the three modes of comfort, auto, and dynamic in the Audi drive select system. In doing so, the suspension increases the range between a soft rolling motion during smooth driving and with taut handling so that the driver gets an intense experience of the spread. In the case of a sporty driving style in curves, the dampers support the car and ensure that it does not dip as much when braking. This ensures that the wheels stay in closer contact with the road.
A question of character: Audi drive select
The Audi drive select system is the interface between the regulated suspension and drive systems and the driver. It can be switched between five modes – comfort, auto, dynamic, efficiency, and individual – via a physical button located near the gearshift or selector lever. If the driver selects the “individual” setting, they can freely specify their personal preferences to a great extent.
In every A3 model, Audi drive select varies the characteristics of the throttle response and steering assist. Depending on the equipment, the system also incorporates the S tronic, the quattro drive, and the suspension with damper control. It also influences comfort and safety systems such as the automatic air conditioning, matrix LED headlights, seat belt tensioner, and adaptive cruise control.



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Virtual training and intelligent algorithms: Audi is counting on “smart logistics”

  • Digital technologies are increasingly simplifying international logistics
  • Experts with extensive IT skills are in high demand
Shelves that label themselves, cooperation in virtual spaces, and high-performance computers that make autonomous decisions: In the Supply Chain department at Audi, this is no longer a future vision - as is demonstrated by selected examples at different production sites.

The company tested digital shelf labeling at the Audi plant in Győr, Hungary, for the first time last year. This new technology is equipped with what are known as e-ink displays, which are also used in e-book readers, and offers significant added value. When names, numbers, or the arrangement of the parts in the shelf change, the logistics specialists no longer need to update the labeling by hand. Information can also be displayed at short notice quickly, for example if a part is out of stock and is to be replaced with a different part. Another advantage is that the digital displays always stay clean, do not generate any waste paper, and consume only very little electric energy, even in continuous operation. The German/Hungarian project team is currently enhancing the technology. One of the goals is to implement fully automatic updates. Series production in the near future is conceivable, including at other Audi sites. With digital shelf labeling, Audi is taking another step toward paperless order picking. When gathering parts, Audi employees already usually work with tablets and hand-held scanners today.
Digital helpers like these are just one example of the use of smart technology in the automotive manufacturer’s Logistics division. “We are making targeted use of the advantages of digitalization at our production sites worldwide” says Dieter Braun, Head of Supply Chain. The driverless transport systems that have been in use at the Audi plants for many years are another example. They transport parts to the workstations automatically, for example in the electric motor production in Győr, where there is no assembly line. They use laser scanners to orient themselves in the production hall and find the optimum route. This highly flexible procedure is made possible by algorithms and machine learning, controlled by a smart IT system in the control station. This enables IT to keep track of all systems, all driverless transport vehicles, and the product, even without a fixed assembly line sequence.
At Pre-Series Logistics in Ingolstadt, Audi is currently the first automotive manufacturer to try out a new driverless transport system, which follows people around. The “Effibot” uses laser sensors to detect the employee’s legs and follows them automatically at low speed. All it takes is a touch of a button – the system requires neither complicated adjustments nor a special infrastructure. It also offers an autonomous driving function that allows the “Effibot” to head for previously defined destinations independently. The employees welcome the pilot project: They have an assistant that helps them with their work and they no longer need to push order picking trolleys by hand.
Another smart solution brings Audi employees worldwide together: They use virtual reality (VR) to work together group-wide and across locations in virtual spaces. In Packaging Logistics, for example, employees have been training with VR for several years. The training is designed like a video game and can be adapted to suit other activities as well – no programming skills are required. The company is also counting on VR technology in the production of the Audi e-tron GT, which will roll off the line at the Böllinger Höfe starting in 2020 together with the Audi R8: As part of a pilot project, the logistics planners in Neckarsulm are currently testing how special containers can be planned and tested entirely in a virtual space and without any physical prototypes. These containers are used for particularly sensitive parts such as electrics, headlights, or the windshield. They are custom-made for this task and their planning takes a corresponding amount of effort. Developing the special containers with VR is less expensive and is also better for the environment.
The Smart Decisions team at Audi addresses even more complex planning processes. The experts “translate” a wide range of issues into mathematical models, and a high-performance computer uses these as a basis to find solutions for logistics-related problems, for example the external storage forecast. As part of the delivery process, certain models may have to be put into interim storage for a short time. But which of the storage areas is suitable? Numerous factors play a part in answering this question: For example, the distance between the respective parking lot, the plant and the delivery destination, the cost for transportation between these stations, or the capacity of the parking lots. The mathematical model created by the Smart Decisions team allows these vehicles to be distributed optimally among the storage areas. The prototype is finished and further development is underway – as is the case with numerous promising digital projects in Audi Logistics.

Virtual planning

Digital shelf labeling

Audi uses virtual reality to train Logistics employees

New era: Audi Hungaria starts  series production of electric motors

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From bottle to fabric: Seat upholstery made of PET

  • New Audi A3 with sustainable interior concept
  • Up to 45 PET bottles with a capacity of 1.5 liters used per seating system
  • Many additional components made from secondary raw materials
The fashion industry produces jewelry, clothes and bags from PET bottles. In addition, more and more furniture is being made from waste material such as paper shreds, plastic bottles and wood chippings. Audi is now offering seat upholstery made from recycled material for the new A3 for the first time.

Sustainability is a central pillar in the Audi corporate strategy. This applies to technology as well as to the production processes. Seat upholstery made from secondary raw materials are being used for the first time in the fourth generation of the Audi A3. Up to 89% of the textile used consists of recycled PET bottles, which are transformed into yarn in an elaborate procedure. This results in fabrics that guarantee the same quality standards in terms of look and feel as conventional textile upholstery.
Turning the old into the new
The bottle disappears in the hole of the reverse vending machine, and the customer in Germany gets €0.25. But what happens then? While still in the shop, the disposable bottles are compressed for truck transport in order to save space. Once they have arrived at the recycling plant, they are sorted by color, size and quality. Foreign matter such as the caps are separated. A mill then crushes the bottles into flakes, which are washed, dried and melted down. Nozzles shape continuous plastic strands out of the mass. Once they have dried, a machine chops them into small pieces. This results in granulate, otherwise known as recyclate, and this undergoes extrusion to create threads. Wound onto coils, these are used in the final stage to manufacture materials.
More than 100 PET bottles in a single A3
All in all, up to 45 PET bottles with a capacity of 1.5 liters are used per seating system. On top of this, an additional 62 PET bottles were recycled for the carpet in the new Audi A3. Other components in the interior are also increasingly made of secondary raw materials, e.g. insulating materials and absorbers, the side panel trims of the luggage compartment, the loading floor and the mats. The goal is clear: The percentage of recycled material in the Audi fleet is to rise considerably in the coming years. In the process, the premium brand will continue to offer its customers products with the high level of quality that they are used to.
At present, the seat upholstery is not yet made completely of recyclable material. “The lower layer of woven material, which is connected to the upper material with adhesive, is what poses the challenge. We are working on replacing this with recyclable polyester,” says Ute Grönheim, who is in charge of material development in the textiles division at Audi. “It is our goal to make the seat upholstery completely from unmixed material so that it can be recycled again. We are no longer very far away from this.” In the long term, all seat upholstery across all model series will be made of recycled material.
Three recycled covers on offer
There are three different material designs for the Audi A3; they have an up to 89% share of recycled material. One of these is the steel gray material “Torsion” for the design selection on which yellow contrasting stitching creates visual highlights. In addition, the material “Puls” is available. In the S line, it features the black and silver color combination and is accentuated by rock gray contrasting stitching. Later on, it follows in black and red with contrasting stitching. In the equipment line in question, these designs form the basic offering and can be combined with side bolsters made of artificial leather.


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Save the date: online world premiere of the new Audi A3 Sportback

  • Unveiling of the premium compact on Audi MediaTV and Audi social media channels on March 3 at 9:50 a.m. (CET)
  • Brand with the four rings is continuing its electrification offensive
Audi is going to broadcast the world premiere of the new Audi A3 Sportback online. Interested parties can follow the presentation on March 3 at 9:50 am (CET) on Audi MediaTV as well as Audi’s social media channels.

** The collective fuel consumption values of all models named and available on the German market can be found in the list provided at the end of this MediaInfo.

The Audi A3 gave rise to the segment of premium compacts in 1996. It is the most successful model of its class to date, having sold more than 5 million vehicles. Audi wants to continue this success story with the fourth generation of the A3. Systematic electrification is naturally an integral part of this. “Plug-in-hybrid models are a central element in our electric offensive,” says Bram Schot, Chairman of the Audi Board of Management. “We are offering a mild-hybrid and a plug-in-hybrid version of the A3 this year. This means that systematic electrification of our model range has now reached the compact class as well.”
To mark the online world premiere, Audi will transmit a roughly 10-minute long program to give potential customers an exclusive look. Moderator Tyron Ricketts will guide viewers through the event and offer a look at the brand’s electrical future with the presentation of the Audi e-tron S models. After the world premier has concluded, additional TV footage will be available at The following channels will transmit the event online:
Audi MediaTV: (German and English, link provided for embedding the live stream in other websites)
via smart TVs and Apple TV through the Audi MediaTV app
on the Facebook pages @Audi.AG and @AudiDE
on the YouTube channel @Audi
on Twitter @AudiOfficial
on the LinkedIn page @Audi AG

Consumption values of the models listed

(Fuel consumption, CO2 emission figures and efficiency classes given in ranges depend on the tire/wheel sets used)
Audi A3 Sportback
Combined fuel consumption in l/100 km (US mpg): 5.1–3.5 (46.1–67.2); Combined CO2 emissions in g/km (g/mi): 116–92 (186.7–148.1)
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